2. What is digital engagement?
Using social media and online tools
to create an authentic two-way interaction
with your community
Involves listening, responding and creating
content that’s relevant to your community.
3. 1) Decide what you want.
What do you to achieve?
• More awareness?
• More listeners?
• To be a resource?
Challenge: Think of one way your digital
could help you achieve your impact
statement.
15. 10 quick ideas for great content
1. Share a quote from a story you’ve aired.
2. Ask a question – spark people’s interest.
3. Take a poll – they’re easy and fun to answer.
4. Go to events you sponsor and live blog/tweet it,
5. Highlight Important community news local and national.
6. Post local bloggers’ posts.
7. Post things happening in your studio.
8. Profile a community partner or community member.
9. Post a photo related to your story (Try Flickr Creative Commons.)
10. Hold a contest.
16. Two quick workflow tips
“Pre-schedule” is a magic word.
Save links as you go.
17. 4) Experiment with a campaign.
Baltimore Checks-in
Goal: Make Baltimore cool
for young people.
Method: 89 check-ins at city’s
greatest spots
Result: 1100 check-ins (50 to each);
Online buzz
WTMD forged partnerships and became
a cultural connector.
18. At the end of the day…
Did I engage in a conversation with the public
through social media this week?
Did I learn something about my community this
week? Did I teach something?
Did I get a story idea from an online community
that I engaged with this week?
Did I find a source for my reporting through social
media this week?