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Four Ways to Improve Your
   Digital Engagement
What is digital engagement?
Using social media and online tools
to create an authentic two-way interaction
with your community

Involves listening, responding and creating
content that’s relevant to your community.
1) Decide what you want.

What do you to achieve?
    • More awareness?
    • More listeners?
    • To be a resource?

Challenge: Think of one way your digital
could help you achieve your impact
statement.
2) Create a listening plan
Google alerts
Hyper Alerts for Facebook
Hootsuite
Google Reader
If you’re not listening, you never know
what you might miss.
3) Focus on sharing great content –
  not just your own.
Four ways to improve your digital engagement
Four ways to improve your digital engagement
Sometimes,
you just
have to ask.
Four ways to improve your digital engagement
Have a little fun.
10 quick ideas for great content
1.    Share a quote from a story you’ve aired.
2.    Ask a question – spark people’s interest.
3.    Take a poll – they’re easy and fun to answer.
4.    Go to events you sponsor and live blog/tweet it,
5.    Highlight Important community news local and national.
6.    Post local bloggers’ posts.
7.    Post things happening in your studio.
8.    Profile a community partner or community member.
9.    Post a photo related to your story (Try Flickr Creative Commons.)
10.   Hold a contest.
Two quick workflow tips


“Pre-schedule” is a magic word.


Save links as you go.
4) Experiment with a campaign.
Baltimore Checks-in
Goal: Make Baltimore cool
for young people.
Method: 89 check-ins at city’s
greatest spots
Result: 1100 check-ins (50 to each);
Online buzz

WTMD forged partnerships and became
a cultural connector.
At the end of the day…
Did I engage in a conversation with the public
through social media this week?

Did I learn something about my community this
week? Did I teach something?

Did I get a story idea from an online community
that I engaged with this week?

Did I find a source for my reporting through social
media this week?

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Four ways to improve your digital engagement

  • 1. Four Ways to Improve Your Digital Engagement
  • 2. What is digital engagement? Using social media and online tools to create an authentic two-way interaction with your community Involves listening, responding and creating content that’s relevant to your community.
  • 3. 1) Decide what you want. What do you to achieve? • More awareness? • More listeners? • To be a resource? Challenge: Think of one way your digital could help you achieve your impact statement.
  • 4. 2) Create a listening plan Google alerts
  • 5. Hyper Alerts for Facebook
  • 8. If you’re not listening, you never know what you might miss.
  • 9. 3) Focus on sharing great content – not just your own.
  • 15. 10 quick ideas for great content 1. Share a quote from a story you’ve aired. 2. Ask a question – spark people’s interest. 3. Take a poll – they’re easy and fun to answer. 4. Go to events you sponsor and live blog/tweet it, 5. Highlight Important community news local and national. 6. Post local bloggers’ posts. 7. Post things happening in your studio. 8. Profile a community partner or community member. 9. Post a photo related to your story (Try Flickr Creative Commons.) 10. Hold a contest.
  • 16. Two quick workflow tips “Pre-schedule” is a magic word. Save links as you go.
  • 17. 4) Experiment with a campaign. Baltimore Checks-in Goal: Make Baltimore cool for young people. Method: 89 check-ins at city’s greatest spots Result: 1100 check-ins (50 to each); Online buzz WTMD forged partnerships and became a cultural connector.
  • 18. At the end of the day… Did I engage in a conversation with the public through social media this week? Did I learn something about my community this week? Did I teach something? Did I get a story idea from an online community that I engaged with this week? Did I find a source for my reporting through social media this week?