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Network Mapping
JENNIFER MACARTHUR, NCME
Networks| A Shift in Thinking
Hierarchical Approach   Network Approach

Outreach                Engagement
Few leaders             Everyone a leader
Cause and effect        Complex causes
Predictable             Unexpected
Silos                   Collaboration
Broadcast               Social Web
20th century            21st century
Why Networks| Spread the wealth (and the work!)

 Develops peer relationships

 Requires inclusion

 Mobilizes leadership

 Encourages innovation
Networks| Basic Elements
                         Hub


Innovator                      Triangle



   Twosie

            Connectors
Networks| Avoiding the Pitfalls

The Old Boys’ Club:         The Elephant:
Networks| Avoiding the Pitfalls

Hub and Spoke              Isolated Clusters
Networks| Mapping and Analysis


      Mapping Group Exercise
          http://inmaps.linkedinlabs.com/
  http://www.bethkanter.org/network-mapping/
The Network Weaver Handbook (2012), June Holley
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Map your Network

Editor's Notes

  1. First tell June Holley’s story p. 8 introduction to Network Weaver Handbook – with qualifier re: people of color communities. Then plot out points hierarchy vs. networks. We have moved into an era of complexity. The hierarchical leadership style of the 20 th century is not effectively addressing the issues we face as public broadcasters in the 21 st century.
  2. Why is a network approach a more effective strategy for our complex, 21 st century world? Networks encourage peer relationships that acknowledge every individual has a valuable contribution to make. Networks, when effective, include all stakeholders affected by an issue. Those most impacted by a problem are essential participants as they have the deepest understanding of the system and how it works (or doesn’t). Networks encourage individuals to connect with others and initiate collaborative action. Power is distributed among many, not concentrated by few. All this collaborative action that includes and empowers formally excluded individuals leads to new thinking, new behavior and new ideas!
  3. Old Boys Club: Closed and homogenous. People interact only with people like themselves Plusses: 1) high levels of trust, and 2) people know what’s happening throughout the network Minuses: no access to other ideas or perspectives Elephant: references the parable of the blind men and the elephant. People here are connected only to two others. Plusses: potential to know their friends’ friends who may have different perspectives Minuses: less likely to know what’s happening in other parts of the network – a limited view of the whole
  4. Hub and Spoke: one person controls this network and information flow in the network Plusses: very efficient way of spreading information Minuses: 1) people are less likely to know what’s going on in other parts of the network independent of hub, and 2) If the hub left the network, it would probably fall apart Isolated clusters: groups with similar affiliations, geography, race/ethnicity are barely connected to each other Plusses: solidarity and comfort of similarity Minuses: 1) people tend to hear only one perspective, 2) can lead to discrimination, and 3) people unlikely to know what’s happening in other clusters