Media Fusion's Cindy Kelly educates the Tampa Bay Wave on how to use Inbound Marketing to grow your startup. Topics include SEO (paid and organic search), keywords, landing pages, calls-to-action, email and social media marketing.
Talent Management research intelligence_13 paradigm shifts_20 March 2024.pdf
How to Use Inbound Marketing to Grow Your Startup
1. #MediaFusion
Founded in 2005
Recognized as BizTech 2013 Finalist for “The Best
Website for Generating Leads”
Featured in the Tampa Bay Business Journals Book of
Lists as a top PR Agency in Tampa Bay.
Certified Inbound Marketing Agency
23. #MediaFusion
Inbound Links- Creating a Buzz
DO
• Create quality, educational content
• Write guest posts for other blogs
• Explore link building opportunities with
other sites cautiously
DON’T
• Pay for links
• Beg for links
• Barter for links
24. #MediaFusion
Benefits of Organic SEO
• Organic rankings are free
• Studies show that more than 70% of
people click on the organic search
results vs. paid
• More credible, more permanent
listing vs. PPC
• Time dedicated to Organic SEO is an
investment, not an expense
25. #MediaFusion
Benefits of PPC
• Instant Visibility
• Great platform for testing keywords prior to SEO
• Great for new product/service launches
• Great for targeting competitors