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#MediaFusion
Founded in 2005
Recognized as BizTech 2013 Finalist for “The Best
Website for Generating Leads”
Featured in the Tampa Bay Business Journals Book of
Lists as a top PR Agency in Tampa Bay.
Certified Inbound Marketing Agency
What is Inbound Marketing?
#MediaFusion
#MediaFusion
The proven methodology for the digital age
#MediaFusion
#MediaFusion
How Marketing Has Changed
Over the Years
#MediaFusion
#MediaFusion
#MediaFusion
#MediaFusion
#MediaFusion
#MediaFusion
#MediaFusion
#MediaFusion
#MediaFusion
PPC vs. Organic Search
#MediaFusion
#MediaFusion
Organic SEO: Earned placement - PPC: Paid placement
#MediaFusion
Popular Online Advertising Outlets
Key Components of Organic SEO
#MediaFusion
• On Page: what we control
• Off Page: what we can’t (sort-of)
Keywords
#MediaFusion
Page Titles and Descriptions
#MediaFusion
Headers – H1, H2, etc
#MediaFusion
GREAT Content
#MediaFusion
#MediaFusion
Inbound Links- Creating a Buzz
DO
• Create quality, educational content
• Write guest posts for other blogs
• Explore link building opportunities with
other sites cautiously
DON’T
• Pay for links
• Beg for links
• Barter for links
#MediaFusion
Benefits of Organic SEO
• Organic rankings are free
• Studies show that more than 70% of
people click on the organic search
results vs. paid
• More credible, more permanent
listing vs. PPC
• Time dedicated to Organic SEO is an
investment, not an expense
#MediaFusion
Benefits of PPC
• Instant Visibility
• Great platform for testing keywords prior to SEO
• Great for new product/service launches
• Great for targeting competitors
How Inbound Marketing can be
used in your PPC ad
#MediaFusion
Use Landing Pages & Content
with PPC
#MediaFusion
Advanced Content Examples
#MediaFusion
• Blogs
• Customer Stories
• Industry Trends
• Demo
• eBook (or buyers guide)
• Webinars, Podcasts, Seminars
•10 Reasons…
Customer References
Use Landing Pages & Content
with PPC
#MediaFusion
Create Dynamic Content Based on Your
Sales Funnel
#MediaFusion
Dynamic Content Types
#MediaFusion
Lead Nurturing
#MediaFusion
#MediaFusion
What Get’s Measured Get’s Done
#MediaFusion
What Marketing is Today
#MediaFusion
#MediaFusion
#MediaFusion
#MediaFusion
#MediaFusion
5 Key Takeaways
#MediaFusion
#MediaFusion
#MediaFusion
#MediaFusion
#MediaFusion
#MediaFusion
#MediaFusion
@twdCindyKelly
@MediaFusionNow
Thank You

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How to Use Inbound Marketing to Grow Your Startup