In this presentation we'll discuss: What is Inbound Marketing, How to Generate Leads, How to Measure Performance, Free Tools & Resources

1. #MediaFusion
How to Enhance Your Online Presence
with Inbound Marketing

2.  Founded in 2005
 BizTech 2013 Finalist for “The Best Website for
Generating Leads”
 Featured in the TBBJ of Lists as a top PR Agency in
Tampa
 Certified Inbound Marketing Agency #MediaFusion

3. #MediaFusion
What You’ll Learn
 How to Measure
Performance
 Free Tools &
Resources
 What is Inbound
Marketing
 How to Generate
Leads

4. #MediaFusion
What is Inbound Marketing

5. Inbound Marketing is…
Inbound marketing refers to marketing
strategies in which today’s consumers choose
to learn more about you.
Inbound Marketing Attracts
Outbound Marketing Disrupts
#MediaFusion

6. Examples of Inbound & Outbound
 Blogging
 Social Media
 PR
 SEO
 Webinars
 Broadcast/Print Ads
 Cold Calling
 Telemarketing
 Direct Mail
 Billboards
INBOUND OUTBOUND
#MediaFusion

7. #MediaFusion
How Marketing Has Changed Over
the Years

8. How Marketing Has Changed
#MediaFusion

9. #MediaFusion

10. #MediaFusion

11. #MediaFusion

12. #MediaFusion

13. Key Components of Inbound Marketing
 Buyer Persona
 Website/Blog
 Remarkable Content
 Landing Pages
 CTA/Offers
 Social Media
 Email
 Analytics
#MediaFusion

14. #MediaFusion
How to Generate Leads Using
Inbound Marketing

15. Understanding the Sales Funnel
#MediaFusion

16. Create Lead Focused Content
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17. Convert Leads to Customers
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18. CTA Examples
#MediaFusion

19. Landing Page Examples
#MediaFusion

20. #MediaFusion
How to Measure Performance of
Inbound Marketing

21. Understanding KPI
Don’t simply
focus on
web traffic.
Look to your
sales funnel
for Key
Performance
Indicators
(KPI)
20.4
27.4
90
20.4
30.6
38.6 34.6 31.6
45.9 46.9 45 43.9
1st Qtr 2nd Qtr 3rd Qtr 4th Qtr
Subscriptions Social Media Website

22. #MediaFusion
FREE Tools & Resources for
Inbound Marketing

23. Beginner’s Guide to Inbound
Marketing
 How to define a keyword strategy
 How to optimize your website
 How to create blog & other
content
 How to promote content &
participate in social media
 How to convert site traffic into
leads
 How to nurture leads with email
marketing
 How to analyze & refine
strategies
#MediaFusion
Download:
http://offers.MediaFusionNow.com/ebook

24. Free Tools & Resources
 Media Fusion Marketing
Blog
 Hubspot Blog
 SEOMoz Blog
 MarketingGrader.com
#MediaFusion

25. #MediaFusion
Thank You!
MediaFusionNow.com
@TwdCindyKelly