Petter Karal - Ezmo MusicPortal @ Media In Transition 2007

The ‘’gap” in digital music “ The gap” ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Illegal peer-to-peer Digital restrictions (DRM) Legal action Apathy

Convenience is king – digital rights loose if Limewire is simplest and fastest ,[object Object],[object Object],[object Object]

[object Object],[object Object],Legal & free Streaming technology

Use any internet connected PC to listen to your music

Use any internet connected PC to listen to your music ...and that of up to 10 friends

Getting started is very easy ,[object Object],[object Object]

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Easy access to music any time, anywhere 2008-09: Emerging online platforms 2007: PC + Mobile

[object Object],[object Object],[object Object],“ Social networks are fundamentally changing the way we discover, purchase and use music. …[I]t is a new discovery platform and if it isn't integrated with a purchase function, people will go elsewhere, including illegal downloads, to get the music they want.” Russell Hart, CEO, Entertainment Media Research

No shopping cart, just Ezmo ,[object Object],[object Object],[object Object]

Jennie Marie is checking out Espen's Friday Fireworks playlist. Some of the songs can only be played once and she has to make a simple one click purchase to make them available in her own music collection.

Jennie Marie is listening to one of her Depeche Mode albums. Ezmo automatically recommends other Depeche Mode albums and lets her listen to them once before making a simple one click purchase.

Generic Platform ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],-> Support each individual’s natural way of discovering music -> Capture the sales potential in all natural discovery behavior -> Maximize long term potential by experimentation and learning

Petter Karal - Ezmo MusicPortal @ Media In Transition 2007

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Petter Karal - Ezmo MusicPortal @ Media In Transition 2007