Using Podcasts and Webinars for training
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Using Podcasts and Webinars for training
- 1. Using podcasts and webinars for training Karen McNulty 3rd August 2012 www.mediamatters-pr.co.uk
- 2. Today • What are podcasts and webinars? • When to use them for training • Setting up podcasts and webinars • Examples • Marketing them to delegates www.mediamatters-pr.co.uk
- 4. A podcast is a type of digital media consisting of an episodic series of audio files subscribed to and downloaded through web syndication or streamed online to a computer or mobile device. Wikipedia www.mediamatters-pr.co.uk
- 5. Where do you find them? www.mediamatters-pr.co.uk
- 6. Locations • iTunes • Other mobile marketplaces • On business websites www.mediamatters-pr.co.uk
- 9. http://itunes.apple.com/gb/podcast/projct- management-training/id348527757 www.mediamatters-pr.co.uk
- 13. When to use them for training www.mediamatters-pr.co.uk
- 14. Training • Demonstrate expertise to a wider audience • Support distance learning • Supplementary material • A record of training events • Training support using feedback from face to face sessions www.mediamatters-pr.co.uk
- 16. What do you need? • Best quality microphone you can afford • Room with good acoustics, soft furnishings • Can use a PC – Audacity • Or Mac – Garageband • Both come free with computer www.mediamatters-pr.co.uk
- 19. Hosting • Once your podcast is complete • Common to use your website • Upload link to your podcast to iTunes www.mediamatters-pr.co.uk
- 20. iTunes help • http://www.apple.com/uk/itunes/podcast s/specs.html www.mediamatters-pr.co.uk
- 21. Podcast tips • Must be free • Useful and factual • Encourage feedback • Best if on iTunes • Use website for supplementary material www.mediamatters-pr.co.uk
- 22. Marketing your podcast • Upload to iTunes • Add to your website • Email marketing • Inform delegates at other training sessions www.mediamatters-pr.co.uk
- 24. Web conferencing (webinar) refers to a service that allows conferencing events to be shared with remote locations. In general the service is made possible by Internet technologies, particularly on TCP/IP connections. Applications for web conferencing include meetings, training events, lectures, or short presentations from any computer. Wikipedia www.mediamatters-pr.co.uk
- 25. Where do you find them? www.mediamatters-pr.co.uk
- 26. Locations • On business websites • By invitation www.mediamatters-pr.co.uk
- 29. When to use them for training www.mediamatters-pr.co.uk
- 30. Training • For engagement • When travel is not practical/distance learning • Keep training costs down • Make money as supplementary support www.mediamatters-pr.co.uk
- 32. What do you need? • Good quality headset or telephone • Quiet room • Service provider • Have a backup plan www.mediamatters-pr.co.uk
- 33. Service providers • www.gotomeeting.co.uk/fec/webinar • www.workcast.co.uk/webinars_live_and_on_ demand • www.clickwebinar.com • www.megameeting.co.uk • www.zentation.com • www.anymeeting.com www.mediamatters-pr.co.uk
- 40. Registration • Don’t ask too many questions • Confirm registration www.mediamatters-pr.co.uk
- 43. Create new material • Use less than in a classroom • Tailor for online audience www.mediamatters-pr.co.uk
- 44. Set up a practice webinar • Do this with one or two colleagues • Avoids glitches • Familiarise with the software www.mediamatters-pr.co.uk
- 45. Other tips • Have a goal • Use an effective title • Make sure the service supports your documents • Early registration • Follow up www.mediamatters-pr.co.uk
- 46. Marketing your webinar • Can be used as a marketing tool for other services • Your website • Press release and online PR • Tell existing trainees www.mediamatters-pr.co.uk
- 47. Using podcasts and webinars for training Karen McNulty 3rd August 2012 www.mediamatters-pr.co.uk
Notes de l'éditeur
- Today we’re going to introduce the idea of using podcasts and webinars as tools for training. Please feel free to ask questions as we go and there should be some time at the end too.
- What are they? The word podcast is merged from Broadcast and Pod following the advent of iPods and portable media players.
- This is what you might find in iTunes. GO TO ITUNES
- Copy the link to market it to your audience.
- iTunes lets people subscribe so they get automatic updates. Show in iTunes.
- e.g. if something was missed
- £100 starting budget
- Go to Itunes and play….
- Title – what’s in it for me
- Today we’re going to introduce the idea of using podcasts and webinars as tools for training. Please feel free to ask questions as we go and there should be some time at the end too.