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Real Estate Video Marketing Overview Mark Schow – Mediamax, Inc. www.MediamaxMarketing.com
Video Marketing Goals The creation, tagging and distribution of video content with the purpose of engaging current and potential customers via the Internet. The motivation behind video marketing is the belief that educating the customer results in your brand’s recognition as a thought leader and industry expert. Marketers use video marketing as a means of achieving a variety of business goals. These may include: ,[object Object]
Lead generation
Increasing sales
Improving customer retention,[object Object]
Dominate Google search results
Establish yourself as a trusted regional, local or hyper local real estate expert
Generate buyer & seller inquiries
Real Estate Related Content
Listing Marketing
Personal Branding
Visual Content Types
Photography
Virtual Tours (Single Property Websites)
Video Slideshows
Full Motion Videos
Screencasts
Key Wording
Tagging content for Search Engine Optimization
Distribution
Hosting & Video Sharing Sites
Syndication Platforms
Measure
Analytics to measure effectiveness,[object Object]
Internet Search Engines What is the #1 Internet Search Engine? Google What is the #2 Internet Search Engine? YouTube
Search Engine Ranking March –vs- April 2010
Video Referring Site Ranking August 2010
Tube Mogul Syndication Sites
Tube Mogul Syndication Sites
Google Search – Zachary Epps Everything Results
Google Search – Zachary Epps Video Results
Google Search – Zachary Epps Video Results
YouTube Search – Zachary Epps Video Results

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