2. WHO WE ARE “ We are a technomarketing agency born to deliver digital creative solutions to CONNECT PEOPLE to the ADDED VALUE brands can offer WHEREVER THEY ARE.”
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4. In the digital world we live in, we need to understand and take advantage of the sphere of influence around our brand and each one of our consumers. Then we deliver campaign/actions based on technologies to converge these media towards the brand objectives. This is called DIGITAL SURROUND MARKETING. HOW WE DO IT
5. Attract Connect Inform Assist Convert OUTSIDE INSIDE DIGITAL SURROUND MARKETING: A NEW APPROACH We PULL customers from the external circle… … and PUSH the brand from inside.
7. AUGMENTAD: TOUCHLESS INTERACTIVITY Using xBox Kinect devices we created a platform for interacting with content without touching any device. Just be yourself. Just stand. Just move. GESTURES BODY EFFECTS REALITY Navigate content through gestural interactions. Use your full body to move or control an avatar/puppet. Create realtime visual effects and illusions on the go. Mix the real and digital worlds. Augment your reality.
8. Using face tracking algorythms we are allowed to place augmented reality material over the face of the customer to generate WOW effect and involvement with the campaign. See the technology in action at: Muchoviaje.com: do you need vacations? http://www.muchoviaje.com/necesitas_vacaciones/ Tiger face example: http://www.youtube.com/watch?v=IycBhKScPbA We are autobots: http://www.youtube.com/watch?v=pzB4mIPdm9k Glasses virtual mirror: http://www.youtube.com/watch?v=0X68XE_DWgo Rayban virtual mirror: http://www.youtube.com/watch?v=Ag7H4YScqZs FACE TRACKING / HEAD TRACKING
9. Using cameras and a static precaptured background we may extract customers from their environment and place them in funny situations / landscapes. See the technology in action at: Sky background example: http://www.youtube.com/watch?v=mETTCIQOcvw Sunset background example: http://www.youtube.com/watch?v=ieiXYs-L338 Realtime chromakey example: http://www.youtube.com/watch?v=2XWvsR3b18A Realtime chromakey example: http://www.youtube.com/watch?v=aE0F4F5WIuI DIGITAL REALTIME CHROMAKEY
10. FUNNY FACES Using cameras and prefixed image filters we may take pictures of people in different funny situations. See the technology in action at: Funny faces examples: http://www.youtube.com/watch?v=THvVlGakKq4
14. WEARABLE INTERACTIVE NOMADIC MEDIA Digital screens and projectors to generate street marketing experiences around or inside the target (store, POS or event) See the technology in action at: http://www.youtube.com/watch?v=GLVACrMGQB4 DIGITAL SIGNAGE / OUT-OF-HOME
22. NOW THAT YOU KNOW US “ The best way to define a next step: let’s meet together and talk about your marketing/business needs. We love to be creatives. And we exist to create technocampaigns for you.” Contact us at: