As Facebook matures as a viable marketing and customer service channel, many organizations and brand marketers are starting to work with social media. An integrated marketing strategy, experience and expert-knowledge are needed to properly turn efforts into success. Learn more about common mistakes and how to get the most out of Facebook. 10 Tips for Brand Marketers on Facebook

1. SOCIAL MEDIA MARKETING FOR BRANDS: VOL. #2
10 Tips for Brand Marketers on Facebook
for
As Facebook matures as a viable marketing and customer service channel, many organizations
and brand marketers are starting to work with social media. An integrated marketing strategy,
experience and expert-knowledge are needed to properly turn efforts into success. Learn more
about common mistakes and how to get the most out of Facebook.
1. What is Your Strategy? 6. Encourage Word-Of-Mouth Communication
Word-Of-
Most organizations lack in social and eco- Don't hesitate to ask your fans to share or like
nomic objectives. Seriously think about your something. After a while you can even en-
target-group, goals, time-line and tactics. gage fans to write guest posts or write some-
How do you organize social media in your thing about your brand at others. Let them
organization and marketing teams? Checking run the community, stay in the background
your strategy from time to time, will keep and act as a moderator. Strike!
your eyes on track and success.
7. Call-To- Deal!
Call-To-Action And Make The Deal!
2. Specify Your Position Finally, sell in your brand, product or service
Try to look through the eyes of the consumer. and give your fans the opportunity to buy.
Why would you become a fan on Facebook? Facebook offers plenty of social-commerce
Clarify what benefits your fans can expect solutions for this.
from you: Unique news, support, special
deals, freebies... 8. Integrate Social Media into Marketing Mix
Social Media won't replace a consistent mar-
3. Eye-To-
Communicate In Dialog and Eye-To-Eye keting, but it has a big impact on all tradition-
Always take part in dialogs and respond to al communication strategies. Always try to
comments within a day. When fans realize work across all major channels. For example:
that you are really interested in a relationship Connect your fan page to your website and
with them, they will honor you with loyalty, other channels as print or radio. Consumers
trust and increasing sales. usually have questions and need some sup-
port before buying. Use the strengths of each
4. 80/20 - Set Quality Above Quantity communication channel to maximize the
Nobody is interested in how big and great benefits and reach your goals.
you are. Social media is not about talking at
prospects; it is about creating and connecting 9. Be Creative, Entertain And Don’t Advertise
reative, Don’t
with communities. Instead, think of some- People spend time on Facebook to connect
thing of value for your readership. Stick to with friends, to have fun together, to laugh
80% of unique, interesting and engaging con- and discuss... Traditional advertising just
tent and 20% of selling-in. won’t work. Think smart of word-of-mouth
specials that invite readers to participate and
5. Get Personal create topics to talk about.
Communicate with your Fans in a close-knit
and friendly dialog. Posts should be written 10. Stay up to date
in the first person using a very conversational Make sure you don't fall behind. Beside Fa-
tone. Not everybody in your marketing team cebook exist trillions of other brilliant, cost ef-
might be appropriate to interact with your fective and innovative social media tools that
fans. You might also consider an external might be suitable for your organization. Try
partner, who usually has more experience. and play with them, but never forget to stay
authentic!
MANDEL helps businesses capture value through custom social media strategies that
create competitive advantage and build industry leadership. Meet us in Stockholm or
Munich. www.mandel-consulting.com · +46 (0)8 222 022 · info@mandel-consulting.com

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