Blogging does not mean to get read. Learn more about SEM and Social-Media for Bloggers and check out Sebastians new short presentation about the secrets, created for a work shop at Mandel Consulting in Stockholm. About the Author: Sebastian is digital think tank, economist and futurist. He helps brands to maximise the effects of emerging media on the convergence of marketing, communications, and publishing. medialana is a team of brand strategists and consultants that help companies in online, mobile, and social-media marketing. ~ www.mediaplana.com

1. Brand
Blogging
with More
Success*.
Workshop I: SEM and Social-
Media for Bloggers.
* and sex ap
peal ;-)

2. Blogging does not
mean Reading.
Unfortunately, only a few people will find and read
your content after publishing, unless...

3. Step I:
Research and
Writing.

4. Keyword-Density.
Onsite Optimization for Bloggers.
http://www.google.de/trends 4

5. Writing online.
Keeping simple things of search engines in mind,
will help them and you to understand the content.

6. Search Engine Marketing for Bloggers.
Onsite and Offsite-Optimization.
Onsite
Offsite
6

7. Search Engine Marketing for Bloggers.
Onsite and Offsite-Optimization.
Content-Structure
Onsite Keyword-Density
URL
...
Backlinks
Quality Offsite
Link Exchanges
...
7

8. Content-Structure.
Onsite Optimization for Bloggers.
Content
Finding Intersting Content Trends - What are people looking for?
Headlines:
H1, H2,... H6
Keywords
Rule: The more important the word the more it has to be upfront
Images/File: Name, Titles
Links: Name, Titles, Source (External or Internal)
Keyword-Density
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9. Keyword-Density.
Onsite Optimization for Bloggers.
https://adwords.google.com/select/KeywordToolExternal 9

10. Keyword-Density.
Onsite Optimization for Bloggers.
H1 – Most Important
H2 – Medium Important
H3 – Less Important
Structuring Content for SEM 10

11. Keyword-Density.
Onsite Optimization for Bloggers.
Keywords
Describing the Content
Example
Focus on 5 words
Use them in your text
Reach a Keyword density between: 3-5%
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12. Keyword-Density.
Onsite Optimization for Bloggers.
http://www.express-submit.de/keyworddichte/keyworddichte.cgi 12

13. URL Design.
Onsite Optimization for Bloggers.
Wrong
www.domain.se/index.asp?id=2992849248&page=3892
Better
www.domain.se/headline-with-keywords
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14. Search Engine Marketing for Bloggers.
Onsite and Offsite-Optimization.
Content-Structure
Onsite Keyword-Density
URL
Backlinks
Quality Offsite
Link Exchanges
14

15. Content-Structure.
Offsite Optimization for Bloggers.
Backlinks
The more the better?
Quality
Content Fitting !!
Personal Impression
Traffic
Example Quality Indicator: Google Page Rank
15

16. Content-Structure.
Offsite Optimization for Bloggers.
PageRank
Googles own indicator to compare websites
Score: From 1 to 10
1 Bad, 10 Very Good
Only a few pages with 10 (Facebook, YouTube)
Objective: Reach PR between 4 and 6
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17. Keyword-Density.
Onsite Optimization for Bloggers.
http://www.prchecker.info 17

18. Step II:
Promotion.

19. Promoting Content after Publishing.
Social-Media-Marketing.
Forums and Guides
Google your topic‘s keywords and check discussions about it.
Take those with the highest traffic and PageRank fitting to your content.
Promoting your Content:
Register new accounts. Don‘t use your brands name!
Be absolutley sure that your content is of value for others.
Stay neutral and write as if a friend were recommending helpful content.
19

20. Keyword-Density.
Onsite Optimization for Bloggers.
http://www.prchecker.info 20

21. Promoting Content after Publishing.
Social-Media-Marketing.
Social-Media Bookmarkting Sites
Idea: Users can upload there Bookmarks
The more interesting the bookmark, the higher it get‘s ranked
Higher rank = more traffic for you.
100ds of Bookmarking Sites, but Choose important AND relevant to
news topic: Technology, SEO, Fashion, Design, Sports….
Important as well: Listings and back links in search engines.
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22. Keyword-Density.
Onsite Optimization for Bloggers.
http://www.digg.com 22

23. Keyword-Density.
Onsite Optimization for Bloggers.
http://www.stumbleupon.com/ 23

24. Promoting Content after Publishing .
Social-Media Bookmarkting Sites
Most important international Sites:
http://www.delicious.com/
www.digg.com
http://www.stumbleupon.com
...
Most important German Sites:
Mr Wong, Yigg.com, http://www.webnews.de/ ,
http://www.shortnews.de/, …
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25. Use this in
combination
with clients
25

26. Step III:
Facebook, Twitter,
Youtube... BANG IT!

27. Thats all you need.
Unless you would like to add something to it ;-)

28. About the Author
Team
Sebastian Scheuer
Online Strategy Consultant
Sebastian is digital think tank, economist and futurist. He
helps brands to maximise the effects of emerging media on
the convergence of marketing, communications, and
publishing at Mandel Consulting.
Write him a mail via ssch@mandel-consulting.com
Get his daily industry news as they happen on Twitter or
Facebook us.
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30. MANDEL – Company and Roots.
Loving Brands & the Communication of their Story.
Company: MANDEL offers Marketing and Media Services &
Consulting for Brands, Products and Ideas in all Europe & Scandinavia.
Mandel is a team of dedicated Marketing and PR Consultants,
professional Media workers and thorough Strategists. Team of 6 in
Stockholm and 2 in Munich.
Focus: Our team loves Sports. We are working in close cooperation
with all relevant institutions, companies and retail in this area.
We are specialized on the German speaking markets. 70% of our team
are Germans, living in Stockholm, Munich and Köln.
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31. MANDEL Offices
Scandinavia & Europe.
MANDEL Marketing & Strategy Consulting
Wallingatan 12
SE-111 60 Stockholm
Phone / Fax +46 (0) 8 222 022
E-mail ma@mandel-consulting.com
Web: www.mandel-consulting.com
Get daily industry news as they happen on Twitter or Facebook us.
MANDEL Communication
Orleansstraße 43 / Rgb.
D-81667 München
Phone +49 (0) 89 - 24 20 51 63
Fax +49 (0) 89 - 24 20 51 37
E-mail iris@mandel-communication.com
Web: www.mandel-communication.com
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