1. @ClearSaleing 36% Percent of revenue at-risk under the last-ad methodology

2. Is Your Advertiser Revenue at Risk? Proprietary and Confidential

3. Company Overview An eBay company founded in February 2006 in Columbus, Ohio The only advertising analytics technology built on an attribution management platform 188 advertisers actively utilizing the platform for attribution 98% advertiser retention 100% focus on operational attribution-related technology and services that increase digital sales and media profitability for our customers Offices in Los Angeles, Chicago, Dallas, Salt Lake City, Portland, and New York 3

4. Forrester Wave: Industry Leadership “An easy to install, standalone product” “Easy to use, sophisticated and relevant” “High level of service and high-quality insights” “Fiercely loyal clients” 4

5. Econsultancy Attribution Management Buyer’s Guide Complete & full transparency Most flexible Attribution Suite comparatively Multi-brand Attribution Wide range of services Offline Services 5

6. CS Insights Proprietary and Confidential

7. 7 The Last Ad Methodology $ 0% 7 0% 0% 100%

8. Advertising with a Purpose 8 Influencer Closer Introducer Incremental Reach Personalize Offer Convert Educate Brand Positioning Up sell

9. “Last Ad” Misses 9 out of 10 Advertising Engagements 90% Percent of marketing touchpoints ignored by the last-ad methodology

10. The Return of Display Proprietary and Confidential

11. Methodology 13 Advertisers January 2011 through April 2011 100% of converter & non-converter data 1.1 Billion Impressions 81.5 Million Clicks 3 Million Conversions Attribution Models Last-ad methodology ClearSaleing (CS) Altitude: glass-box, algorithmic model Channel Influence Path Position Dynamic Exclusions 11

12. Total Advertiser Revenue At-Risk 36% Percent of revenue at-risk under the last-ad methodology

13. Consumer Propensity to Spend 42% Percent lift in average multi-step path revenue over single-step path

14. The Hidden Introducer 33% Percent of Direct Navigation as Introducer step

15. The Hidden Introducer 65% Percent lift in revenue over Direct Navigation when Display is the Introducer step

16. The Punch Line 68% Percent of multi-step revenue shifted to beyond the last ad

17. The Return of Display 19% Percent of multi-step revenue shifted to display marketing

19. 36% may be at risk

20. Evolve beyond the last-ad methodology

21. 42% lift in revenue for multi-step over single-step

22. Re-open, diversify & test your marketing mix using advanced attribution