1. What Your Website and Mobile Apps
Can Learn From Facebook
Kristin Hersant, VP of Marketing
@kristinhersant
http://aboutecho.com
echo
Real-time Web Platform
2. Traditional websites are facing critical challenges
Users are flocking to real- Users now expect Resulting in decreased
time/social web sites like FB and demand traffic, time on site,
and Twitter. real-time/social engagement, relevance &
experiences as they revenues on
browse other websites. static sites.
5. We help businesses to create
real-time social experiences
that build brand loyalty and drive user behavior.
6. Your Partner for the Real-time Web
Echo Business Services
Strategic Guidance Centralized Support Unified Contract & Billing
Best practices, KPIs, Next Gen Ideas One point of contact. Integration support. One bulk price. One SLA guarantee
App Ecosystem
Social Login Comments Forums Site Ticker Trending Lifestreams
3
Notifier Social Chatter Polling Follow Badges User Newsfeed Custom Apps
Echo Platform
StreamServer DataServer KVSServer BackplaneServer
Real-time Activities DB Real-time Data Bridging Key Value Store in the Cloud Real-time App Eventing
7. Your Partner for the Real-time Web
Echo Business Services
Strategic Guidance Centralized Support Unified Contract & Billing
Best practices, KPIs, Next Gen Ideas One point of contact. Integration support. One bulk price. One SLA guarantee
App Ecosystem
Social Login Comments Forums Site Ticker Trending Lifestreams
3
Notifier Social Chatter Polling Follow Badges User Newsfeed Custom Apps
Echo Platform
StreamServer DataServer KVSServer BackplaneServer
Real-time Activities DB Real-time Data Bridging Key Value Store in the Cloud Real-time App Eventing
8. Your Partner for the Real-time Web
Echo Business Services
Strategic Guidance Centralized Support Unified Contract & Billing
Best practices, KPIs, Next Gen Ideas One point of contact. Integration support. One bulk price. One SLA guarantee
App Ecosystem
Social Login Comments Forums Site Ticker Trending Lifestreams
3
Notifier Social Chatter Polling Follow Badges User Newsfeed Custom Apps
Echo Platform
StreamServer DataServer KVSServer BackplaneServer
Real-time Activities DB Real-time Data Bridging Key Value Store in the Cloud Real-time App Eventing
9. Users get
notified
Users can comment
3 when they
get replies
Comments
appear as
on object life stream
part of the
items. Comment
Echo Apps
home page
moderation rules/
stream.
functionality apply.
Users can
comment
Interoperate at inline.
the Data level. Comments
contribute to Rewards for
the real-time commenting.
trending Super powers
calculations while
commenting
This is an example of a user
leaving a comment (in the
middle) and how it flows into
User
other Echo Enabled Apps. comments
A user’s
comments
flow through
appear in
the site ticker
their profile
As forum threads
mention content
on the site,
conversations
become synced
12. Client Return on Investment
Your partner in the transformation from the Static to the Real-time Web
Doubled its user registrations in Increased number of comments
one year after implementing Echo from 3M to 7+M in one year,
doubled page views.
Increased its use of Comments by More comments about The
142% after implementing Echo’s Walking Dead on amctv.com
real-time platform than on Twitter after one year.
Grew monthly unique visitors from Increased social engagement by
zero to 300K in 60 days for a new 2X since launch; maintained
TV show traffic levels since.
Doubled page views within 24 hrs. 605% increase in social activity
of launch; integrates social into for Breaking Bad season
every live event and TV show premiere; 14% lift in ratings
13. Thank You
Kristin Hersant
VP of Marketing
kristin@aboutecho.com
@kristinhersant
http://aboutecho.com
