![Communicating Socially Cam Balzer, CMO @webcite [email_address]](https://image.slidesharecdn.com/eismon0900cambalzer-111212163001-phpapp01/85/Eis-mon-0900-cam-balzer-1-320.jpg)
Recommandé
Contenu connexe
Plus de MediaPost
Plus de MediaPost (20)
Dernier
Dernier (20)
Eis mon 0900 cam balzer
- 1. Communicating Socially Cam Balzer, CMO @webcite [email_address]
- 2. When you involve a community in your products...
- 5. you’ll get awesome products...
- 7. that people will have to talk about...
- 10. and that take on a life of their own...
- 14. and get amplified thru (all the) social media...
- 18. and create new opportunities for your brand...
- 21. ... to make great together.
- 23. A vibrant conversation creates amazing products...
- 24. and wrapping those in killer experiences creates a ripple effect called marketing...
- 25. and that ripple effect doesn’t respect channels!
- 26. Thank you!
Notes de l'éditeur
- the web has been social from the beginning, we just forgot for a while originally physicists sharing info amongst themselves forums threadless grew out of a forum. jake won contest. kept doing it. grew a community around it. started his own site with a community already there.
- designers tell friends who get sucked into voting
- this dynamo fosters amazing participation
- challenge to our community: cool zip designs get your star trek geek on!
- challenge to our community: cool zip designs get your star trek geek on!
- your customer’s stories become your story. your brand is expressed thru their passion
- they become your friends and co-conspirators
- if you have products infused with pple's passion then marketing is just about letting the joy of its creation shine through
- marketing rebroadcasts awesome stuff produced by our community / happening in our community
- best twitter streams are curated POVs.
- i don’t get tumblr but man stuff spreads. we have our digital natives working this and in a short time have gotten tremendous momentum instagram too
- when you vote, we tell you when the tee comes to life you wear it and people ask you “where did you get that?”