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Sense & Adapt // Real-Time Marketing 2 May 2010, Captiva Island, FL MediaPost’s Email Insider Summit Jeffrey R. Miller, EVP North America @AccelerationBiz Erick Mott, VP Community @sitecore Drew Bailey, Marketing Principal, Email & SMS @skinnydude06 Jack Hogan, CTO & Co-Founder @lifescript Michelle Accardi, VP ePlatform Marketing @1MarketingMaven
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The Interactive Brand Ecosystem April 2011 Multilayered Brand Ecosystem
Consumers Trust Websites and Email The Interactive Brand Ecosystem April 2011
Integrated Marketing Process Customer Recognition ,[object Object],Evaluate and Refine ,[object Object],[object Object],[object Object],Link to Single Data Model Customer / Transaction Data Integration Business Intelligence Programs ,[object Object],[object Object],[object Object],Strategy Development & Execution ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],TM In Market Behaviors Propensities Attitudes Lifestyles Clustering/Segmentation Demographics Name, Postal or E-Mail Address
User Personalization & Marketer ROI through Technology “Intelligent Programming” Delivers Qualified Happy Consumers Build targeted audience segments for specific marketer campaigns Personalize content based on subscriber interests Drive users to the contextually relevant area on the website with targeted ads NEW USER SUBSCRIBES TO NEWSLETTERS BUILD PROFILES BASED ON USER’S INTEREST USE PROGRAMMING TO BUILD AUDIENCE FOR MARKETER CAMPAIGN EDITORS USE PROFILES IN PROGRAMMING PROFILES: 300 POINTS OF DATA
Adding People to the Process Agile Marketing Checklist ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Q&A: Sense & Adapt // Real-Time Marketing 2 May 2010, Captiva Island, FL MediaPost’s Email Insider Summit Jeffrey R. Miller, EVP North America @AccelerationBiz Erick Mott, VP Community @sitecore Drew Bailey, Marketing Principal, Email & SMS @skinnydude06 Jack Hogan, CTO & Co-Founder @lifescript Michelle Accardi, VP ePlatform Marketing @1MarketingMaven

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  • 8. Q&A: Sense & Adapt // Real-Time Marketing 2 May 2010, Captiva Island, FL MediaPost’s Email Insider Summit Jeffrey R. Miller, EVP North America @AccelerationBiz Erick Mott, VP Community @sitecore Drew Bailey, Marketing Principal, Email & SMS @skinnydude06 Jack Hogan, CTO & Co-Founder @lifescript Michelle Accardi, VP ePlatform Marketing @1MarketingMaven