68. Continually allow new program requirements to come inYou can decide whether or not they make the cut for the next sprint based on resources, need and budget. Agile gives marketing a way to sense and adapt Look for customer feedback in real time. Show ROI on productivity. Involve Sales and Customers early and often.
69. MediaPost’s Email Insider Summit Q&A: Sense & Adapt // Real-Time Marketing Jeffrey R. Miller, EVP North America @AccelerationBiz Erick Mott, VP Community @sitecore Drew Bailey, Marketing Principal, Email & SMS @skinnydude06 Jack Hogan, CTO & Co-Founder @lifescript Michelle Accardi, VP ePlatform Marketing @1MarketingMaven 2 May 2010, Captiva Island, FL