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Email, Content Marketing and YOU Joe Pulizzi Executive Director, Content Marketing Institute Co-Author, Get Content Get Customers
Content Marketing About Joe Pulizzi (@juntajoe) September 6-8, 2011 joepulizzi.com/bio
… a little history
 
 
 
 
Custom Publishing
 
 
Custom Publishing
The Trusted Resource…everywhere
Custom Publishing
Content Marketing
 
[object Object],[object Object],[object Object],Content Marketing is…
The Difference? Marketers Publishers
The Difference? Marketers Publishers
 
 
“ Content Marketing Is the Only Marketing Left” - Seth Godin
Search Engine Optimization Lead Generation Social Media STORYTELLING “ must have content”
END OF HISTORY LESSON
 
 
YOU YOU YOU Your Content is always about
 
 
 
Engaging with Content ,[object Object],[object Object]
 
Readers SIGNIFICANTLY More Likely to Spec SW
 
OVER 6 MILLION OPT-INS Best R&D Activity for P&G
PROCESS
 
CHIEF EDITOR Story/Reader Focused Not Tool Focused
Chief Content Officer
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
 
Email: Engagement Ammunition Blog Email Enewsletter
THIS IS THE LAST SLIDE ,[object Object],[object Object],[object Object]
[object Object],[object Object],THANK YOU!

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Notes de l'éditeur

  1. We have to focus on what would make us interesting to our customers. Clearly, not our products and services (for the most part). In order to create a magnet to attract customers and prospects to us, we have to market differently than we have in the past.
  2. And let’s start by discussing how we help buyers make better purchasing decisions. Because before we can truly understand what we do for vendors like you, it’s critical to understand what we do for the buyer community.
  3. Now, all of this should be common sense, but the majority of content we create as companies still revolves around our products and services. Just look at your events, brochures, press releases. Are you creating more interesting information or more content about you you you.
  4. Case in point, this spread in MyFord magazine. All the highlighted areas are where Ford mentions their brands or Ford itself. Does this look like content that someone would want to engage in?
  5. Ask – Does anyone know who’s site this is? HomeMadeSimple.com Most will guess Martha Stewart, Better Homes and Gardens or Meredith.
  6. Ask – Does anyone know who’s site this is? HomeMadeSimple.com Most will guess Martha Stewart, Better Homes and Gardens or Meredith.