1. Using Social Data to Determine
Your Most Profitable Customers
and Connections
Jeff Ragovin - @JeffRagovin
Co-Founder and Chief Strategy Officer
Buddy Media
© 2012 Buddy Media Inc. Proprietary and Confidential

2. What you‟ll learn today:
The Giants and the Patriots are going to the
Super bowl
It‟s Chinese New Year (year of the Dragon)
The power of social recommendations
How brands are implementing social
experience across the web
How companies can gauge the power of
sharing
© 2012 Buddy Media Inc. Proprietary and Confidential

3. RAISE YOUR HAND IF…
YOU HAVE SHARING
FUNCTIONALITY ON YOUR
SITE.
© 2012 Buddy Media Inc. Proprietary and Confidential

4. KEEP IT RAISED IF…
YOU KNOW HOW MUCH
REVENUE IS BEING DRIVEN
THROUGH SHARING.
© 2012 Buddy Media Inc. Proprietary and Confidential

5. KEEP IT RAISED IF…
YOU KNOW HOW MUCH
REVENUE IS BEING DRIVEN
BY PRODUCT THROUGH
SHARING.
© 2012 Buddy Media Inc. Proprietary and Confidential

6. KEEP IT RAISED IF…
YOU KNOW HOW MUCH
REVENUE IS BEING DRIVEN
BY CUSTOMER THROUGH
SHARING.
© 2012 Buddy Media Inc. Proprietary and Confidential

7. I needed something to
help put all of my
cords and plugs in my
briefcase neatly…
© 2012 Buddy Media Inc. Proprietary and Confidential

8. So I asked for advice…
…from my social
network
© 2012 Buddy Media Inc. Proprietary and Confidential

9. © 2012 Buddy Media Inc. Proprietary and Confidential

10. After all of the
suggestions, I
settled on a
winner…
© 2012 Buddy Media Inc. Proprietary and Confidential

11. © 2012 Buddy Media Inc. Proprietary and Confidential

12. The problem is they
have no idea how
people are sharing or
how much revenue is
being generated across
the social channels
© 2012 Buddy Media Inc. Proprietary and Confidential

13. I‟m not the only one
who has taken to my
social network to ask
for recommendations…
© 2012 Buddy Media Inc. Proprietary and Confidential

14. © 2012 Buddy Media Inc. Proprietary and Confidential

15. © 2012 Buddy Media Inc. Proprietary and Confidential

16. © 2012 Buddy Media Inc. Proprietary and Confidential

17. So how can you tie this
into your business?
© 2012 Buddy Media Inc. Proprietary and Confidential

18. © 2012 Buddy Media Inc. Proprietary and Confidential

19. © 2012 Buddy Media Inc. Proprietary and Confidential

20. © 2012 Buddy Media Inc. Proprietary and Confidential

21. © 2012 Buddy Media Inc. Proprietary and Confidential

22. © 2012 Buddy Media Inc. Proprietary and Confidential

23. Understand your
conversion rate by
network
© 2012 Buddy Media Inc. Proprietary and Confidential

24. Did you know…
The average Facebook share generates
$2.10 in incremental sales.
-Aggregate ConversionBuddy Client Data
© 2012 Buddy Media Inc. Proprietary and Confidential

25. Did you know…
The average conversion rate for a Facebook
share is 10.2%
-Aggregate ConversionBuddy Client Data
© 2012 Buddy Media Inc. Proprietary and Confidential

26. Did you know…
The most sharing for Internet retailers
occurs on Wednesdays, followed by
Thursdays.
-Aggregate ConversionBuddy Client Data
© 2012 Buddy Media Inc. Proprietary and Confidential

27. Four years ago,
Facebook looked like
this…
© 2012 Buddy Media Inc. Proprietary and Confidential

28. © 2012 Buddy Media Inc. Proprietary and Confidential

29. What‟s missing?
© 2012 Buddy Media Inc. Proprietary and Confidential

30. No Comment button
No „Like‟ button
No Share button
No Pages
No Timeline/Ticker
© 2012 Buddy Media Inc. Proprietary and Confidential

31. In 2012, everyone is
online and everyone is
social.
© 2012 Buddy Media Inc. Proprietary and Confidential

32. 1
Nearly in 5 minutes online
is spent on social networks.
Source: comScore Media Metrix, March 2007 - October 2011
Source: comScore Media Metrix, March 2007 - October 2011

33. Consider a puzzle
© 2012 Buddy Media Inc. Proprietary and Confidential

34. For all this time, we‟ve
been missing one
piece.
© 2012 Buddy Media Inc. Proprietary and Confidential

35. People want to be social
everywhere online.
You need to enable social
experiences everywhere.
© 2012 Buddy Media Inc. Proprietary and Confidential

36. © 2012 Buddy Media Inc. Proprietary and Confidential

37. © 2012 Buddy Media Inc. Proprietary and Confidential

38. © 2012 Buddy Media Inc. Proprietary and Confidential

39. © 2012 Buddy Media Inc. Proprietary and Confidential

40. © 2012 Buddy Media Inc. Proprietary and Confidential

41. Brands need to know:
Where people are finding
products
How often they are sharing
products
How much revenue is being
driven per share
© 2012 Buddy Media Inc. Proprietary and Confidential

42. So, what do you need to do?
© 2012 Buddy Media Inc. Proprietary and Confidential

43. Stop focusing just on the “where”
© 2012 Buddy Media Inc. Proprietary and Confidential

44. Start focusing on the “what”
social experience that gets
consumers sharing everywhere
© 2012 Buddy Media Inc. Proprietary and Confidential

45. THANK YOU!
E
Jeff Ragovin
@JeffRagovin Co-Founder and Chief Strategy Officer
Buddy Media
© 2012 Buddy Media Inc. Proprietary and Confidential