1. Media Face-off The Battle of Effectiveness

2. Which Media Rises to the Top?

3. Methodology Media Campaign Runs in Various Channels Respondents Recruited and Asked Brand Metric Questions Have heard Have not heard Brand A Brand B Brand C Exposure Groups are Compared to Control Baseline to Determine Media Effect Control vs. Exposed Control vs. Exposed Control vs. Exposed

4. Brand Metric Comparison by Single Media Channel

5. Brand Metric Comparison by Single Media Channel

6. Brand Metric Comparison by Single Media Channel

7. Brand Metric Comparison by Single Media Channel

8. Brand Metric Comparison by Single Media Channel

9. Brand Metric Comparison by Media Channel Combinations

10. Brand Metric Comparison by Media Channel Combinations

11. Brand Metric Comparison by Media Channel Combinations

12. Brand Metric Comparison by Media Channel Combinations

13. Brand Metric Comparison by Media Channel Combinations

14. Cost Based Performance Analysis How the Average Cost of a Campaign by Channel tie into the Brand Metric Results

15. Cost Assumptions Television and Print are considerably more expensive than Online advertising, on average, while Mobile is the least expensive. Formula for Cost per Branding Effect Calculation for ROI: Delta * 1,000,000/ Avg. Freq = Number of people influenced Total Cost (CPM * 1,000,000 / 1000) / Number of people influenced = ROI *Note: 1,000,000 is arbitrary and allows removal of campaign size as a contributing variable

16. Cost per Branding Effect by Channel Television is considerably more expensive than online and print at driving awareness and persuasion shifts

17. Brand Metric Comparison by Single Media Channel

18. Holiday Shopping Tidbits

19. Anticipated Spending on Holiday Gifts

20. More Smartphone Owners Find Holiday Shopping Stressful

21. Is it Important for a Retailer to Have Information Available on Mobile?

22. Smartphone Owners: Mobile Phone or Salesperson First While in Store?

23. Smartphone Owners: Using Their Phone For Holiday Shopping

24. What Happens If The Store is Out of a Product You Want?

25. Smartphone Purchases on Mobile

26. Questions?