As you’ve seen, the online advertising landscape is complex and continuously evolving. In order to navigate this increasingly complex landscape, you need a delivery validation solution that delivers:Campaign optimization to eliminate waste and improve ROIA complete view of ad delivery in a single tool, with a single tag and single database, allowing for the reporting of unduplicated dataOverall greater transparency for transacting in the online ad marketplacevalidated Campaign Essentials 2.0 is designed to provide the highest-quality solutions for these needs. Let me tell you how it works.