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Business Technologie

SCION.COM: THE REVOLUTION

OWEN PEACOCK
NATIONAL MARKETING &
COMMUNICATIONS MANAGER

SIMON NEEDHAM
CO-FOUNDER
EXECUTIVE CREATIVE DIRECTOR

SCION

MEDIAN AGE OF CUSTOMER
TOYOTA > INDUSTRY

50

45

40

35

30
‘86 ‘87 ‘88 ‘89 ‘90 ‘91 ‘92 ‘93 ‘94 ‘95 ‘96 ‘97 ‘98 ‘99 ‘00

ATTIK

COCA-COLA ADIDAS

BOOST MOBILE NFL

MICROSITES AUGMENTED REALITY

ONLINE REALITY SHOW TABLET GAMES

SCION

J.D. POWER 2012 MANUFACTURER WEBSITE EVALUATION

Dodge 752
Ram 752
Chevorlet 750
Fiat 729
SAAB 721
Scion 691

BROADCAST TABLET

MICROSITE ONLINE BEHIND THE SCENES VIDEO

THE NEW SCION.COM
+

BUILD YOUR SCION VEHICLE CONFIGURATIONS
All tablet users who want to build a SCION are redirected to download APP.
BYS APP SCION.COM
LAUNCH LAUNCH
18,000

16,000

14,000

12,000

10,000

8,000

6,000

4,000

2,000

0
May June July Aug Sept Oct Nov Dec Jan Feb
2011 2011 2011 2011 2011 2011 2011 2011 2012 2012

FIND A DEALER SEARCHES

SCION.COM
LAUNCH

12,000

10,000

8,000

6,000

4,000

2,000

0
May June July Aug Sept Oct Nov Dec Jan Feb
2011 2011 2011 2011 2011 2011 2011 2011 2012 2012

START OF THE REVOLUTION

THANK YOU

OWEN PEACOCK
NATIONAL MARKETING &
COMMUNICATIONS MANAGER

SIMON NEEDHAM
CO-FOUNDER
EXECUTIVE CREATIVE DIRECTOR

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