18. What influences midseason ratings? After controlling for prior ratings, buzz is a significant explanatory variable of future ratings. Positive Negative Variables are significant at p<=0.05 R2 =0.98
19. Two weeks prior to a midseason episode… A22% increaseIN BUZZ VOLUME YIELDS A 1% increaseIN RATINGS
22. How does the impact of buzz vary throughout midseason? Buzz impact on Ratings month 1 month 2 month 3 month 4 month 5 month 6+ Time
23. What influences finale ratings? Across 220 shows analyzed, an 850 message increase in buzz has 40% more influence on determining finale ratings than a $1M dollar increase in ad spend. Positive Negative Variables are significant at p<=0.05 R2 =0.96
24. Two weeks prior to a show finale… A12% increaseIN BUZZ VOLUME YIELDS A 1% increaseIN RATINGS
27. Buzz impact remains consistent, regardless of ad spend Buzz Impact on Ratings
28. Looking Forward… Who could have the next big hit on TV? Where might the ratings soar? Online buzz can provide meaningful insight into future TV success.