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QUESTION 3
                         By Rosanna Todd




Monday, 25 February 13
What have you learned from your
                 audience feedback?
                 When researching into and planning our documentary we found that carrying out
                 questionnaires was a useful and easy way to find out more about our target
                 audience.

                 From these questionnaires we were able to find out what our target audience would
                 expect from a documentary (e.g. expert interviews, voiceover/narration, facts, vox
                 pops and music) and whether or not they would be interested in watching a
                 documentary on ‘Twitter’.

                 Our feedback was overall very positive. As these questionnaires were such a success
                 in the research/planning stages, we decided to conduct more to be able to collect
                 and analyse the feedback from our documentary, double-page spread and radio
                 trailer.

                 We asked 18 16-18 year olds their opinion on our products and the results are
                 analysed as followed.


Monday, 25 February 13
Television Documentary
                                                                                   2) For this question 17 people
    1) Did you think that the narration was relevant and to the point?
                                                                               answered yes and one person answered
                                                                                  no. This told us that the first 40
               20
                                                                                 seconds or so of the documentary
                15                                                              were effective in capturing the target
                 10
                                                                                    audience’s attention and we
                     5
                                                                               considered this very positive feedback.
                     0

                         Yes
                                  No                                     2) Did you feel that the opening of the documentary caught your attention?
                                            No answer



                                                                                        20


                                                                                         15
           1) For question one 18 people
                                                                                         10
        answered yes. This shows that our
        narration was successful in the way                                                   5

                                                                                              0
          it was presented to the audience.
                                                                                                  Yes
                                                                                                                     No




Monday, 25 February 13
Television Documentary
   3) Did you think that the choice of background music suited the style of the documentary?




                           20                                                                       4) Again for this question
                           15                                                                          we collected positive
                                                                                                            feedback
                           10


                            5

                                                                                               4) Is the documentary edited in a coherent way?
                           0
                                  yes
                                                       no

                                                                                               20


                                                                                               15

         3) For this question 16 people answered yes
                                                                                                10
           and 2 people answered no. These results
                                                                                                    5
             show that the majority of our target
                                                                                                    0
            audience thought that our background
            music suited the style of documentary                                                       Yes

                                                                                                                              No
           which as a group, we were pleased with.



Monday, 25 February 13
Television Documentary
         5) Is audio managed well throughout the documentary?



          9


           7


           5


              2
                                                                6) Did you think that the documentary was well structured?
               0


                     Yes
                                                                20
                                            No
                                                                15

    5) For this question 9 people answered yes and 9             10

      people answered no. If we had the chance to                    5
         make the documentary again we would                         0
       definitely ensure that the audio/sound levels
                                                                           Yes
        were equal throughout as some parts were
                                                                                                       No
    louder than others. However the narration could
       always be heard over the background music
     which was a positive and maybe why half of our
                 audience answered “yes”.



Monday, 25 February 13
Television Documentary
 7) Was there anything else that could have been included in the documentary? If so, Why?



                         15


                         11


                          8


                              4
                                                                                               8) Did the documentary follow codes and
                                                                                            conventions of existing documentaries that you
                              0                                                                            have already seen?
                                  Yes
                                                    No                                      20


                                                                                            15

          7) For this question the people who
                                                                                             10
        answered “yes” stated that more images
                                                                                                 5
        and facts could have been included and
       also maybe the presenter’s opinion could                                                  0


                    have been stated.                                                                Yes
                                                                                                                       No




Monday, 25 February 13
Television Documentary
           8) What did you feel was the strongest part of the documentary?
                                                                              “Interviews and facts”
       “Good use of          “The opening”          “Framing of shots”
        editing and
    establishing shots”                                                       “Interview with police”
                              “The starting          “All the background
                               montage of           images supported the       “The use of the presenter”
                                images”                     speech”
         “Interviews”


                                                                                   “Intro and music”
                             “The police interview,    “The variety of shots
      “Performative            good information”              used”
    element- Rosanna
       presenting”
                                                        “Interesting shots,           “The editing”
                         “What the narrator says”        great interviews”




Monday, 25 February 13
Magazine Double-page Spread
    1) Do you think that the colours used are suitable for the chosen genre of documentary?



                           20


                           15                                                         2) Many people selected “no answer” for
                            10                                                       this question because they did not all get a
                                5
                                                                                     chance to read it, however we can conclude
                                                                                       a positive response from our results for
                                0

                                    yes
                                                                                                those who did read it.
                                            no
                                                      no answer
                                                                                 2) Do you think the information in the article was relevant to the documentary?



                                                                                                  15


        1) We asked this question so that we                                                       11


         could find out whether the colour                                                           8

           scheme made the double-page                                                                  4
             spread look realistic or not
                                                                                                        0

                                                                                                            yes
                                                                                                                     no
                                                                                                                                no answer




Monday, 25 February 13
Magazine Double-page Spread
    3) After reading the article would you want you want to watch the documentary?



                            15

                                                                                4) Do you think the images were suitable in relation to the documentary?
                             11


                                 8
                                                                                              15

                                 4
                                                                                              11
                                  0
                                                                                                8
                                           yes
                                                      no
                                                              no answer                            4

                                                                                                   0

                                                                                                       yes
                                                                                                                 no
                    5) Do you think that the page layout looked                                                            no answer
                    realistic and similar to existing double page
                                      spreads?

                   10                                                      5) The results from this question did surprise
                                                                             me a little as I thought that it looked very
                     8
                                                                               realistic. However, if we had a chance to
                        5
                                                                             improve our double-page spread we would
                         3                                                  ensure that it would look more realistic and
                         0                                                    similar to existing double page spreads by
                                     yes                                     following the codes and conventions more
                                                 no
                                                           no answer                            closely.
Monday, 25 February 13
Radio Trailer
    1) Do you think the background music is suitable?



    15
                                                                   1) I was surprised that 5 people         2) Can the narration be heard clearly?

     11                                                           answered “no” for this question as
                                                                   I thought that the background
         8                                                         music was one of the strongest      20


          4
                                                                      parts of our documentary.
                                                                                                       15
                                                                        However, maybe this is
          0                                                       something we could look back on       10

              yes                                                  and improve if we had a chance
                                    no                                            to.                       5
                                                no answer
                                                                                                            0

                                                                                                                yes
                                                                                                                            no
                                                                                                                                      no answer
                         3) Is the narration straight to the point but delivers
                                        information accurately?


                    15
                                                                                               From our results, we can see that
                    11                                                                        the narration was not the problem
                         8
                                                                                               with the audio levels but that in
                         4
                                                                                             certain parts the audio was not level
                                                                                                    with other parts of the
                          0
                                                                                                         documentary.
                              yes
                                           no
                                                      no answer



Monday, 25 February 13
Radio Trailer
                    4) Is the radio trailer long enough?




         20
                                                                These results were encouraging
                                                                  for us as we received many
         15
                                                                 positive responses from our
          10
                                                                        target audience.
              5


               0                                                 5) Do you think that the radio trailer is effective in advertising the documentary?-
                                                                                Does it make you want to watch the documentary?
                   Yes
                                  No
                                                 no answer
                                                                               15


                                                                                11
         Overall we were happy with
                                                                                    8

            the feedback that we                                                     4

          received about the radio                                                      0


                   trailer                                                                  Yes
                                                                                                      No
                                                                                                                     no answer




Monday, 25 February 13
Conclusion
                 Overall we were satisfied with the audience feedback
                 that we collected and now know the improvements
                 that could be made to all 3 products. We found the
                 feedback to be mainly positive and this encouraged us
                 greatly.
                 The feedback was also what we expected to hear.
                 The main improvement that could be made to the
                 documentary is fixing the audio levels to make them
                 sound equal from clip to clip.


Monday, 25 February 13

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Question 3

  • 1. QUESTION 3 By Rosanna Todd Monday, 25 February 13
  • 2. What have you learned from your audience feedback? When researching into and planning our documentary we found that carrying out questionnaires was a useful and easy way to find out more about our target audience. From these questionnaires we were able to find out what our target audience would expect from a documentary (e.g. expert interviews, voiceover/narration, facts, vox pops and music) and whether or not they would be interested in watching a documentary on ‘Twitter’. Our feedback was overall very positive. As these questionnaires were such a success in the research/planning stages, we decided to conduct more to be able to collect and analyse the feedback from our documentary, double-page spread and radio trailer. We asked 18 16-18 year olds their opinion on our products and the results are analysed as followed. Monday, 25 February 13
  • 3. Television Documentary 2) For this question 17 people 1) Did you think that the narration was relevant and to the point? answered yes and one person answered no. This told us that the first 40 20 seconds or so of the documentary 15 were effective in capturing the target 10 audience’s attention and we 5 considered this very positive feedback. 0 Yes No 2) Did you feel that the opening of the documentary caught your attention? No answer 20 15 1) For question one 18 people 10 answered yes. This shows that our narration was successful in the way 5 0 it was presented to the audience. Yes No Monday, 25 February 13
  • 4. Television Documentary 3) Did you think that the choice of background music suited the style of the documentary? 20 4) Again for this question 15 we collected positive feedback 10 5 4) Is the documentary edited in a coherent way? 0 yes no 20 15 3) For this question 16 people answered yes 10 and 2 people answered no. These results 5 show that the majority of our target 0 audience thought that our background music suited the style of documentary Yes No which as a group, we were pleased with. Monday, 25 February 13
  • 5. Television Documentary 5) Is audio managed well throughout the documentary? 9 7 5 2 6) Did you think that the documentary was well structured? 0 Yes 20 No 15 5) For this question 9 people answered yes and 9 10 people answered no. If we had the chance to 5 make the documentary again we would 0 definitely ensure that the audio/sound levels Yes were equal throughout as some parts were No louder than others. However the narration could always be heard over the background music which was a positive and maybe why half of our audience answered “yes”. Monday, 25 February 13
  • 6. Television Documentary 7) Was there anything else that could have been included in the documentary? If so, Why? 15 11 8 4 8) Did the documentary follow codes and conventions of existing documentaries that you 0 have already seen? Yes No 20 15 7) For this question the people who 10 answered “yes” stated that more images 5 and facts could have been included and also maybe the presenter’s opinion could 0 have been stated. Yes No Monday, 25 February 13
  • 7. Television Documentary 8) What did you feel was the strongest part of the documentary? “Interviews and facts” “Good use of “The opening” “Framing of shots” editing and establishing shots” “Interview with police” “The starting “All the background montage of images supported the “The use of the presenter” images” speech” “Interviews” “Intro and music” “The police interview, “The variety of shots “Performative good information” used” element- Rosanna presenting” “Interesting shots, “The editing” “What the narrator says” great interviews” Monday, 25 February 13
  • 8. Magazine Double-page Spread 1) Do you think that the colours used are suitable for the chosen genre of documentary? 20 15 2) Many people selected “no answer” for 10 this question because they did not all get a 5 chance to read it, however we can conclude a positive response from our results for 0 yes those who did read it. no no answer 2) Do you think the information in the article was relevant to the documentary? 15 1) We asked this question so that we 11 could find out whether the colour 8 scheme made the double-page 4 spread look realistic or not 0 yes no no answer Monday, 25 February 13
  • 9. Magazine Double-page Spread 3) After reading the article would you want you want to watch the documentary? 15 4) Do you think the images were suitable in relation to the documentary? 11 8 15 4 11 0 8 yes no no answer 4 0 yes no 5) Do you think that the page layout looked no answer realistic and similar to existing double page spreads? 10 5) The results from this question did surprise me a little as I thought that it looked very 8 realistic. However, if we had a chance to 5 improve our double-page spread we would 3 ensure that it would look more realistic and 0 similar to existing double page spreads by yes following the codes and conventions more no no answer closely. Monday, 25 February 13
  • 10. Radio Trailer 1) Do you think the background music is suitable? 15 1) I was surprised that 5 people 2) Can the narration be heard clearly? 11 answered “no” for this question as I thought that the background 8 music was one of the strongest 20 4 parts of our documentary. 15 However, maybe this is 0 something we could look back on 10 yes and improve if we had a chance no to. 5 no answer 0 yes no no answer 3) Is the narration straight to the point but delivers information accurately? 15 From our results, we can see that 11 the narration was not the problem 8 with the audio levels but that in 4 certain parts the audio was not level with other parts of the 0 documentary. yes no no answer Monday, 25 February 13
  • 11. Radio Trailer 4) Is the radio trailer long enough? 20 These results were encouraging for us as we received many 15 positive responses from our 10 target audience. 5 0 5) Do you think that the radio trailer is effective in advertising the documentary?- Does it make you want to watch the documentary? Yes No no answer 15 11 Overall we were happy with 8 the feedback that we 4 received about the radio 0 trailer Yes No no answer Monday, 25 February 13
  • 12. Conclusion Overall we were satisfied with the audience feedback that we collected and now know the improvements that could be made to all 3 products. We found the feedback to be mainly positive and this encouraged us greatly. The feedback was also what we expected to hear. The main improvement that could be made to the documentary is fixing the audio levels to make them sound equal from clip to clip. Monday, 25 February 13