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Extrait du livre blanc - Comment une PME Antillo-Guyanaise peut développer son chiffre d’affaires grâce au Marketing Internet

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A travers ce livre blanc, Nicaise BALMY, consultante webmarketing et gérante fondatrice de la société MédiaTIC Antilles-Guyane, a souhaité adopter une démarche pédagogique afin de partager sa vision des pratiques webmarketing, en tenant compte des spécificités propres au marché Antilles-Guyane.

Publié dans : Marketing
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Extrait du livre blanc - Comment une PME Antillo-Guyanaise peut développer son chiffre d’affaires grâce au Marketing Internet

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  10. 10. "#$$%&'!(&%!)*+!,&'-..#/0(12&2-3%!4%('!567%.#44%8!3#&!9:-;;8%!5<2;;2-8%3!! =8>9%!2(!*28?%'-&=!@&'%8&%'!A! ! ! !"#$"%&'()*+,' -./01'+23"$456')78"99&%:;<=$7&' ' >$?&'00'%<@'A1' B)0,80)"&$'&#)>>$%'&;**),'$,&1$&9;&C;9$0,&*)0,&1?C$9)**$,& C)',$&A02"%$22&=& ! X'T7'3B77$78'F9<%'Y'IB%'#9"&78%H'"9%'$<@B78'F9<%'&7I"&'3&'IB<%'3B77&@'&7'@&8B<@'`'[' !"#$"%&'()*+,' !;&#,?;'")%&1$&C;9$0,D&;C;%';-$&#)%#0,,$%'"$9&10,;A9$' Q%!G(#-!428.%!'/#&!A! ?2!6#*'#6!18!=278<&!$8<*!Q*&8!'6*8&$&0*08!18!.!$#'6*9!18!=<8!T!! ! • D%!4#-&'!5%!7(%!5(!48#34%9'P9.-%&'!Y!=278<&!$8&m<8! • D%!4#-&'!5%!7(%!5%!.2!8%&'2W-.-'6!4#(8!.<%&'8%48-3%!Y!=278<&!1K<6! $&#1<'*H!=278<&!1K<6!98(A86*!18!@7'86*9H!=278<&!1K<68!2@*'#6!18! @#AA<6'@2*'#6![pe4]! • D%!4#-&'!5%!7(%!5%!.2!3'82'6=-%!$28?%'-&=!5%!.<%&'8%48-3%!Y!=278<&! f!1'LL0&86@'2*&'@8!g![$&#$#9'*'#6!18!=278<&! ! R269!78!@21&8!1K<68!9*&2*0('8!O8PA2&I8*'6(H!@K89*!@8!18&6'8&!$#'6*!18!=<8!N<K'7! @#6='86*!1K0*<1'8&!86!$&'#&'*0!b! ! G6!@8!A#A86*H!72!1<&8*0!18!72!@#6M#6@*<&8!&861!72!$&899'#6!18!72!@#6@<&&86@8H! 1'&8@*8!8*!'61'&8@*8H!P82<@#<$!$7<9!L#&*8>!F2&!@#690N<86*H!$#<&!@#6*'6<8&!B! 8X'9*8&!8*!$#<&!$0&866'98&!9#6!2@*'='*0H!<68!86*&8$&'98!1#'*!98!10A2&N<8&!18!989! @#6@<&&86*9!b! ! "8**8!&8@)8&@)8!18!1'LL0&86@'2*'#6!@#A$0*'*'=8!8*!1K'66#=2*'#6!1269!78!98&='@8! 2$$#&*0!B!72!@7'86*J78!@#69*'*<8!86!(060&27!<6!$#'6*!L2'P78!2<!98'6!18!72!F/G>! ! ?89!L#&A89!18!1'LL0&86@'2*'#6!789!$7<9!@#<&2AA86*!&8@)8&@)089!9#6*!T! • ?8!$&'X! • ?2!N<27'*0!1<!$&#1<'*!#<!98&='@8!=861<! ! 5'69'H!B!72!N<89*'#6!f!F#<&N<#'!M8!18=&2'9!2@)8*8&!@)8S!=#<9!_!gH!72!&0$#698!89*! 9#<=86*!T!f!F2&@8!N<8!6#<9!9#AA89!789!A8'778<&9H!2<!A8'778<&!$&'X!b!g!"! ! Q-'%3/$#-!4#(8G(#-!Z%!5%782-3!29:%'%8!9:%[!7#(3!%'!423!9:%[!7#'8%! 9#&9(88%&'!M! 3#<*!89*!1'*!b!U#'7B!78!$#'6*!18!10$2&*!18!=#*&8!9*&2*0('8!A2&I8*'6(!$#<&! 10=87#$$8&!=#*&8!2@*'='*0!b! ! U#<9!2<&8S!P82<!@#AA<6'N<8&!B!*#<*!=2H!2=#'&!9'*8!'6*8&68*!8*!*#<*!78!*&27272H!9'! =#<9!68!$#<=8S!$29!&0$#61&8!18!L2m#6!@72'&8!8*!$&0@'98!B!@8**8!N<89*'#6H!=#*&8! 2@*'#6!98&2!=2'68!b! ! U#*&8!10=87#$$8A86*!89*!27#&9!@#61'*'#660!$2&!=#*&8!2=26*2(8!@#6@<&&86*'87!8*! 1#6@!$2&!72!=278<&!N<8!=#<9!2$$#&*8S!B!=#9!@7'86*9!b!
  11. 11. En vente sur Amazon Extrait du livre blanc :
  12. 12. "#$$%&'!(&%!)*+!,&'-..#/0(12&2-3%!4%('!567%.#44%8!3#&!9:-;;8%!5<2;;2-8%3!! =8>9%!2(!*28?%'-&=!@&'%8&%'!A! ! ! !"#$"%&'()*+,' -./01'+23"$456')78"99&%:;<=$7&' ' >$?&'0W'%<@'A1' ! ! ! ! ! ! ! ! &
  13. 13. "#$$%&'!(&%!)*+!,&'-..#/0(12&2-3%!4%('!567%.#44%8!3#&!9:-;;8%!5<2;;2-8%3!! =8>9%!2(!*28?%'-&=!@&'%8&%'!A! ! ! !"#$"%&'()*+,' -./01'+23"$456')78"99&%:;<=$7&' ' >$?&'0^'%<@'A1' 506$2'7#$&8060%$&*,?2$%#$&@$A&$EE"#;#$& ! X'aB%'F@B%F&#8%'7&'%$I&78'F$%'K<&'#&%8'IB<%'K<"9%'@&#J&@#J&78b'IB<%'3&I&c'IB<%' "DFB%&@'Y'&<E'F$@'IB8@&'BD7"F@2%&7#&'%<@'IB8@&'%&#8&<@'`'[' !"#$"%&'()*+,' ! d68!L#'9!=#*&8!$#7'*'N<8!18!@&02*'#6!18!=278<&!10L'6'8H!=#<9!$#<=8S!@#6@8=#'&!72! L2m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• U#<9!$&#*0(8S!8*!=27#&'98S!=#*&8!A2&N<8!(&Y@8!B!=#*&8!6#A!18!1#A2'68! $8&9#6627'90! • U#<9!@#6*&q78S!86*'J&8A86*!78!@#6*86<!A'9!86!7'(68!2'69'!N<8!7K'A2(8! &86=#%08!8*!10*868S!72!$&#$&'0*0!18!=#9!1#66089! • U#<9!2LL'&A8S!=#*&8!$&#L899'#6627'9A8!8*!2<(A86*8S!72!@&01'P'7'*0!18! =#*&8!86*&8$&'98! ! ^<8!=#<9!@)#'9'99'8S!1K2=#'&!=#*&8!9'*8!'6*8&68*!#<!$29H!=#%#69!@#AA86*!A8**&8!B! $&#L'*!=#*&8!$&0986@8!9<&!46*8&68*>! !
  14. 14. En vente sur Amazon Extrait du livre blanc :
  15. 15. "#$$%&'!(&%!)*+!,&'-..#/0(12&2-3%!4%('!567%.#44%8!3#&!9:-;;8%!5<2;;2-8%3!! =8>9%!2(!*28?%'-&=!@&'%8&%'!A! ! ! !"#$"%&'()*+,' -./01'+23"$456')78"99&%:;<=$7&' ' >$?&'0_'%<@'A1' ! ! ! ! ! ! ! !
  16. 16. "#$$%&'!(&%!)*+!,&'-..#/0(12&2-3%!4%('!567%.#44%8!3#&!9:-;;8%!5<2;;2-8%3!! =8>9%!2(!*28?%'-&=!@&'%8&%'!A! ! ! !"#$"%&'()*+,' -./01'+23"$456')78"99&%:;<=$7&' ' >$?&'./'%<@'A1' B)0,80)"&$'&#)>>$%'&#,?$,&1$&9;&#)%%$/")%&L&2)#";9$&M&*)0,& 1?C$9)**$,&C)',$&A02"%$22&=& ' X'*B@%K<&']Q$"'9&'#JB"EH']&'7Q$#JG8&'K<&'9Y'Bd'9&'I&73&<@'F$@I"&78'Y'D&'C$"@&'#@B"@&' K<Q"9'$'3&'9$'#B7%"32@$8"B7'FB<@'DB"'&8'K<&']&'F&<E'9<"'C$"@&'#B7C"$7#&e'[' !"#$"%&'()*+,' ! !;&,$9;'")%&$2'&N&9;&A;2$&1$&%)',$&2)#"?'?&$'&1)%#&;0&#O0,& 1$&%)2&$%',$*,"2$2& D2!3#9-6'6!5%!9#&3#$$2'-#&!56'8(-'!.2!8%.2'-#&L! l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r*!1K2@N<'9'*'#6!078=0!8*!<68! (&2618!1'LL'@<7*0!18!A89<&8!1K'A$2@*!8*!18!&86*2P'7'*0!18!7K2@*'#6!A8608>! R8!$7<9H!1269!78!@29!#s!78!$&#9$8@*!6K2@@&#@)8!$29!'AA01'2*8A86*!2<!A8992(8! $<P7'@'*2'&8H!7K86*&8$&'98!18=&2!10P#<&98&!18!6#<=82<!$#<&!7K2**8'61&8!<68! 6#<=8778!L#'9!B!*&2=8&9!<68!6#<=8778!@2A$2(68!$<P7'@'*2'&8!b! ! L!F!.2!9#$$(&-92'-#&!8%.2'-#&&%..%! ?2!@#AA<6'@2*'#6!&872*'#668778H!@#AA8!9#6!6#A!7K'61'N<8H!9K2$$<'8!*#<*!1K2P#&1! 9<&!72!&872*'#6!0*2P7'8!86*&8!7K86*&8$&'98!8*!<68!@'P78!'186*'L'08>! 5!*&2=8&9!<68!9*&2*0('8!O8PA2&I8*'6(!8LL'@2@8H!7K86*&8$&'98!@)8&@)8!B!A'8<X! @#662a*&8!92!@7'86*J78!$#<&!A'8<X!72!92*'9L2'&8H!72!L'107'98&!8*!7<'!=861&8!$7<9!18! $&#1<'*9>!
  17. 17. En vente sur Amazon Extrait du livre blanc :
  18. 18. "#$$%&'!(&%!)*+!,&'-..#/0(12&2-3%!4%('!567%.#44%8!3#&!9:-;;8%!5<2;;2-8%3!! =8>9%!2(!*28?%'-&=!@&'%8&%'!A! ! ! !"#$"%&'()*+,' -./01'+23"$456')78"99&%:;<=$7&' ' >$?&'.1'%<@'A1' ! ! ! ! ! !
  19. 19. "#$$%&'!(&%!)*+!,&'-..#/0(12&2-3%!4%('!567%.#44%8!3#&!9:-;;8%!5<2;;2-8%3!! =8>9%!2(!*28?%'-&=!@&'%8&%'!A! ! ! !"#$"%&'()*+,' -./01'+23"$456')78"99&%:;<=$7&' ' >$?&'.A'%<@'A1' ()>>$%'&)*'">"2$,&C)',$&C"2"A"9"'?&$'&-?%?,$,&10&',;E"#&=& ' X'f$7%'8B<8&%'9&%'$CC$"@&%'C"7$7#"G@&%H'"9'&%8'8@G%'"DFB@8$78'3$IB"@'9$'CB@#&'&8H' %<@8B<8H'9&'8&DF%'3$88&73@&H'9&'8&DF%'329$NB@&@'<7&'%8@$82?"&M''[' >$<9'f&%D$@$"%' ' I0A9"$P&9$&*),'$7C)"/D&#)%'$%'$P7C)02&1$&1";9)-0$,&Q& & ^#'8%!3'82'6=-%!'8272-..%!4#(8!7#(3!! G6!A8**26*!86!$72@8!*#<9!789!@#698'79!1#6609!M<9N<K'@'H!=#<9!2=8S!<68!f!P#<@78! =8&*<8<98!g!@#A$#908!1K<68!#LL&8!L#&*8H!1K<68!$&0986@8!O8P!72&(8H!1'=8&9'L'08!8*! 8LL'@2@8!8*!1K<6!9%9*JA8!18!@#668X'#6!9#@'278!N<'!=#<9!$8&A8*!18!=27#&'98&!=#*&8! &872*'#6!@7'86*>!W<9*8!2=8@!@8**8!P#<@78!=#<9!=8&&8S!10MB!2<(A86*8&!=#*&8!*&2L'@!8*! 72!N<27'*0!18!=#9!@#6*2@*9!b! ! *#-&3!7#(3!9:%89:%8%[!F!7%&58%_!4.(3!7#(3!7%&58%[L! 5!@8!9*218H!0*26*!@#69@'86*!18!72!=278<&!N<8!=#<9!2=8S!B!2$$#&*8&!B!=#9!@7'86*9H! =#*&8!10A2&@)8!68!@#69'9*8!$7<9!B!@)8&@)8&!B!=861&8!=#9!$&#1<'*9!b! U#<9!@)8&@)8S!9'A$78A86*!B!'6L#&A8&!18!7K8X'9*86@8!18!=#*&8!#LL&8!8*!B!'6='*8&!78! $<P7'@!@#6@8&60!B!=86'&!86!P060L'@'8&!9<&!=#*&8!9'*8>! ! 5=8@!<6!*87!0*2*!1K89$&'*H!789!9#<&@89!18!*&2L'@!18=&2'86*!=#<9!$2&2a*&8!$7<9! 0='186*89!8*!9<&*#<*!$7<9!f!62*<&87789!g>! U#<9!$#<=8S!$7<9!L2@'78A86*!$2&78&!B!=#9!1'LL0&86*9!@#6*2@*9!18!@8!N<8!=#<9! #LL&8S!9<&!=#*&8!9'*8!8*!789!'6='*8&!B!&89*8&!@#668@*09!2L'6!1K0@)26(8&!8*!18! $2&*2(8&!=#*&8!#LL&8>! ! /86*'#668S!1#6@!7K21&8998!18!=#*&8!9'*8!8*!18!=#9!$2(89!9<&!=#9!9<$$#&*9! $)%9'N<89![@2&*89!18!='9'*8H!L7%8&9H!#PM8*9!$<P7'@'*2'&89]H!1269!=#9!9'(62*<&89!18! A2'79H!7#&9!18!=#9!&86@#6*&89!$<P7'N<89H!7#&9!18!=#9!1'=8&989!$&'989!18!$2&#78]! ! U#<9!'6='*8S!62*<&8778A86*!=#9!@#6*2@*9!B!P060L'@'8&!18!72!=278<&!N<8!=#<9! 2$$#&*8S!8*!B!72!&8@#AA2618&!2<*#<&!1K8<X]!?89!='9'*8<&9!='861&#6*!27#&9!1K8<X: AQA89H!8*!7K8LL'@2@'*0!18!=#*&8!9%9*JA8!18!@#668X'#6!9#@'278!$&861&2!78!&872'9!b! !$2&9$C"$,2&10&@$A>;,<$'"%-& D%3!#('-.3!=82'(-'3L!$2-3!G(-!5%$2&5%&'!5<1!9#&3298%8!5(!'%$43! ?89!$&'6@'$2789!$&2*'N<89!O8PA2&I8*'6(!f!(&2*<'*89!g!$8&A8**26*!1K2**'&8&!189! ='9'*8<&9!9<&!=#*&8!9'*8!'6*8&68*!9#6*!T! ! • D%!86;68%&9%$%&'!&2'(8%.!`I+JO!Y!@87<':@'!@#69'9*8!86!72!@#AP'62'9#6!18! 7K#$*'A'92*'#6!189!P27'989!A8*2!8*!1<!@#6*86<!18!=#*&8!9'*8H!1K<68!$2&*H!8*! 86!<68!9*&2*0('8!1K#P*86*'#6!18!7'869!8X*8&689![P2@I7'6I9H!1K2<*&8!$2&*! !
  20. 20. En vente sur Amazon Extrait du livre blanc :
  21. 21. "#$$%&'!(&%!)*+!,&'-..#/0(12&2-3%!4%('!567%.#44%8!3#&!9:-;;8%!5<2;;2-8%3!! =8>9%!2(!*28?%'-&=!@&'%8&%'!A! ! ! !"#$"%&'()*+,' -./01'+23"$456')78"99&%:;<=$7&' ' >$?&'.g'%<@'A1' ! ! ! ! ! ! !
  22. 22. "#$$%&'!(&%!)*+!,&'-..#/0(12&2-3%!4%('!567%.#44%8!3#&!9:-;;8%!5<2;;2-8%3!! =8>9%!2(!*28?%'-&=!@&'%8&%'!A! ! ! !"#$"%&'()*+,' -./01'+23"$456')78"99&%:;<=$7&' ' >$?&'.h'%<@'A1' B$0'7)%&C,;">$%'&C$%1,$&$%&9"-%$&;0/&R%'"99$27S0+;%$&=& ' X'>$@8"#<9"G@&D&78'$<E')78"99&%:;<=$7&H'"9'&%8'F9<%']<3"#"&<E'3&'#B7%"32@&@'578&@7&8' #BDD&'<7'B<8"9'?9BN$9'Y'DB728"%&@'F$@'3&%'$#8"B7%'%8@$82?"K<&%H'K<&'#BDD&'<7' #$7$9'3&'I&78&M''[' !"#$"%&'()*+,' T;0'7"9&#.$,#.$,&N&C$%1,$&$%&9"-%$&=& )28.#&3!%&;-&!5%!7%&'%!M! ?t2&*'@78!-Di+!1<!"#18!@'='7!10L'6'*!72!=86*8!18!P'869!#<!18!98&='@89!@#AA8!T! f!d68!@#6=86*'#6!$2&!72N<8778!7t<6!9t#P7'(8!B!7'=&8&!<68!@)#98H!8*!7t2<*&8!B!72! $2%8&>!g! ! 46*8&68*!68!$2&2a*!1#6@!$29!Q*&8!78!A#%86!78!$7<9!f!62*<&87!g!18!=861&8]! e&H!987#6!72!j010&2*'#6!1<!8:@#AA8&@8!8*!18!72!=86*8!B!1'9*26@8![j8=21H!789! =86*89!9<&!46*8&68*!@#6*'6<86*!18!$&#(&8998&!B!<6!&%*)A8!9#<*86<>!G6!+,-+H!789! =86*89!9<&!'6*8&68*!#6*!2**8'6*!hD!A'77'2&19!1t8<&#9H!86!)2<998!18!-`E!9<&!<6!26>! RSB<@#&'if!'U'J88FULLjjjM]B<@7$93<7&8M#BDL&N<%"7&%%L#BDD&@#&L#J"CC@&:$CC$"@&%:&: #BDD&@#&:&7:C@$7#&M%J8D9V' ! (<%3'/9%!G(-!3%!7%&5!3(8!@&'%8&%'!A! 5!=&2'!1'&8H!2<M#<&1K)<'!$&89N<8!*#<*!$8<*!Q*&8!=861<!='2!46*8&68*!T!?'=&89!8*! A2(2S'689H!A2*0&'879!8*!7#('@'879!'6L#&A2*'N<89H!$&89*2*'#69!'6*8778@*<87789!8*! $&#1<'*9!10A2*0&'27'909H!=Q*8A86*9!8*!2@@899#'&89H!$&#1<'*9!18!P82<*0!u!P'86: Q*&8H!P'M#<XH!L78<&9H!#<*'79!18!P&'@#72(8]! 47!%!86!2!$#<&!*#<9!789!P89#'69!8*!$#<&!*#<*89!789!P#<&989!b! ! ?2!=&2'8!N<89*'#6!18=&2'*!Q*&8!27#&9!4#(8G(#-!.%3!9.-%&'3!29:H'%&'/-.3!428! @&'%8&%'!A! ?89!$&'6@'$2<X!2=26*2(89!1K<6!2@)2*!86!7'(68H!$#<&!78!@7'86*H!9#6*!T! • 5=#'&!<6!$7<9!(&261!@)#'X!8*!@#A$2&8&!L2@'78A86*! • F#<=#'&!@#AA2618&!+h)n+h!8*!CMnC! • eP*86'&!18!A8'778<&9!$&'X! •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m#6!18!=#<9!10A2&N<8&!8*! 18!&0<99'&!B!&86*2P'7'98&!8*!B!$0&866'98&!=#*&8!$&0986@8!9<&!46*8&68*H!89*! 5<244#8'%8!5%!.2!72.%(8!F!7#3!9.-%&'3H!18!78<&!#LL&'&!@8!$8*'*!$7<9!b!["L!T!$--! !
  23. 23. En vente sur Amazon Extrait du livre blanc :
  24. 24. "#$$%&'!(&%!)*+!,&'-..#/0(12&2-3%!4%('!567%.#44%8!3#&!9:-;;8%!5<2;;2-8%3!! =8>9%!2(!*28?%'-&=!@&'%8&%'!A! ! ! !"#$"%&'()*+,' -./01'+23"$456')78"99&%:;<=$7&' ' >$?&'1.'%<@'A1' J'01$&1$&#;2&$'&U$2'&*,;#'"#$& ! X'*$@8'3&'9$'@2<%%"8&'#B7%"%8&'Y'%$IB"@'%&78B<@&@'3&%'D&"99&<@%M'[' iBJ7'k"8c?&@$93'l&77&3=' ' VW&T;#"9"'$,&9602;-$&1$&2)%&*,)10"'&*;,&1$2&"%E),>;'")%2&$'& 10&#)%2$"9& *-9:%.-&!Y! ! ! ?2!9#@'0*0!18!$68<A2*'N<8!/'@)87'6!B!8<!7K'6(06'8<98!'108!18!@#AA<6'N<8&!86! #LL&26*!B!989!@7'86*9!<6!(<'18!189*'60!B!789!2'18&!B!98!10$72@8&!$7<9!L2@'78A86*!T! 7'9*8!189!(2&2('9*89H!7'9*8!189!A018@'69H!'6L#&A2*'#69!9<&!7K8A$7#'!8*!72!&0$2&2*'#6! 189!$68<9H!$7269!18!='7789H!7'9*8!189!)q*879]!?8!;<'18!/'@)87'6!=#'*!2'69'!78!M#<&!86! -`,,>! ! F2&!@8**8!2$$&#@)8H!/'@)87'6!68!9K89*!$29!@#6@86*&0!9<&!189!#PM8@*'L9!18!=86*8H!'7!2! $&0L0&0!2'18&!989!@7'86*9!B!<*'7'98&!9#6!$&#1<'*H!789!$#<9926*!'61'&8@*8A86*!B! @#69#AA8&!$7<9!8*!A'8<X!b! ! K63(.'2'!Y!"8!(<'18H!'6'*'278A86*!(&2*<'*H!2!9<!Q*&8!=27#&'90!8*!9K'A$#98&! $&#(&899'=8A86*!86!*26*!N<8!&0L0&86@8!86!A2*'J&8!18!&89*2<&2*'#6!8*!1K)q*8778&'8>!! F2&!<68!10A2&@)8!@86*&08!9<&!7K<*'7'92*8<&!8*!86!=8'7726*!B!2$$#&*8&!18!72!=278<&!B! 9#6!$&#1<'*H!@8!N<'!0*2'*!B!7K#&'('68!<6!#<*'7!f!$<P7'@'*2'&8!g!9K89*!*&269L#&A0!86! #LL&8!B!$2&*!86*'J&8!v!=8626*!=0)'@<78&!8*!=27#&'98&!7K'A2(8!18!72!A2&N<8H!*#<*!86! $0&866'926*!7K2@*'='*0>! ! F#<&!86!92=#'&!$7<9!9<&!7K)'9*#'&8!1<!;<'18!/'@)87'6!T!! )**$TnnOOO>='2A'@)87'6>L&n*$7nA2(cn2&*+,,`,.n)*An*#<&:92(2:A'@)87'6>)*A! ! ! ! ! ! !
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