1. 10 Top Blogging TIPS
For Local Businesses
Presented by: Soji Adeyanju
+44 (0) 796 103 6915
adesoji@deyansystems.com
www.deyansystems.com

2. Tip #1
Choose a Blog Platform that
Best Fits Your Business Needs
 Self-Hosted – Gives you full
control and more options, so
this type is recommended. E.g.
is WordPress
 Hosted – Limited options and
less control, but OK to use as a
starting point. Most popular
hosted blogs are Tumblr,
blogger.com & wordpress.com

3. Tip #2
Use Relevant Keywords in
Your Blog Posts
 People enter certain
keyword terms when
searching for local products
or services
 You should use keywords
that are relevant to your
business in your blog posts
 This will help you rank
higher in the search engine
results – drawing in your
target market

4. Tip #3
Incorporate Location-Based
SEO in Your Blog
 Results are geo-targeted, so
this will help you capture
those who are in your
particular area
 Include your city’s name in
your blog post headlines
 Don’t over-do it

5. Tip #4
Keep Your Posts Short and Sweet
 People love high-quality
content, but do not want to
read lengthy, drawn-out
content
 Stay “on-topic”
 Get all of the important
points across in a timely
manner

6. Tip #5
Use Bullet Points in Longer Posts
 Break up your longer posts
by using bullet points
 More visually appealing
 Makes content a lot easier
to follow and read

7. Tip #6
Proofread Your Posts Before Posting
 First impressions are everything
 Proofread your content BEFORE
posting
 Look for Typos and
Grammatical errors
 Unprofessional posts could turn
off customers and potential
customers

8. Tip #7
Use Multimedia in Your Posts
 People are naturally
attracted and drawn to
content that has multimedia
like images, videos, slides,
graphs, audio, etc.
 Add multimedia to your blog
posts to spice them up and
to break up the content

9. Tip #8
Remain Consistent with
Your Posting Schedule
 Once you start posting to
your blog, don’t stop
 Do not go months at a time
without posting as your
audience will loose interest
 Create a consistent schedule
to post

10. Tip #9
Make a List of Blog Post Ideas
Ahead of Time
 Don’t let yourself run out of ideas
 Set aside some time to sit down
and write down at least 20 blog
post ideas
 Do this every so often to ensure
you always have fresh ideas
 Write the content yourself or
outsource it

11. Tip #10
Provide Value on Your Blog
 Keep your blog entertaining,
informative, educative and
engaging for your target
audience
 This will keep them coming
back for more
 When trying to decide on
topics, ask yourself what THEY
would want to know

12. If you would like more information about blogging, contact me at 555-555-5555
For a FREE Consultation
Soji Adeyanju
+44 (0) 796 103 6915
adesoji@deyansystems.com
www.deyansystems.com