This document discusses the importance of alliances and partnerships for Convention and Visitors Bureaus (CVBs). It notes that forming alliances is a basic part of a CVB's operations and that these partnerships are cooperative efforts between organizations with common goals that have synergistic effects. The document outlines the benefits of alliances, such as helping CVBs communicate the value of tourism to communities and make the case for continued public funding. It also provides examples of potential alliance partners for CVBs, including government entities, educational institutions, businesses, industry associations, and citizens.