3. § What’s the Big Deal?
§ Defining Success Criteria
§ Utilizing Relevant Tools
§ Integrating Social Media with Existing Business Strategy
§ Questions and Answers
@meetdux #mspc12
9. § What’s the Big Deal?
§ Defining Success Criteria
§ Utilizing Relevant Tools
§ Integrating Social Media with Existing Business Strategy
§ Questions and Answers
@meetdux #mspc12
10. Identify Your Goal
Engagement
Build Brand
Sales
Industry Pulse
Cost Considerations
Staffing
Tools
Advertisement
Return on Investment
Thought Leadership
Sales
Customer Service
@meetdux #mspc12
15. Group
Goals
Metrics
How to Compile
Marketing
Brand Awareness
- Site visits
- Web analytics
- Downloads
- Technorati
- Search ranking
- Klout
- Time spent
- Favs/Fans/Friends/Followers
Sales
Increase Sales
- New business
- CRM lead source
- Win compete business
- Word of mouth
- Renewals
- Sales Wins
Partner Marketing
- Sales Inquiries
- Industry/community
Channel - Partnerships
validation
- Grow industry relationships
- Customer confirmation
@meetdux #mspc12
16. § What’s the Big Deal?
§ Defining Success Criteria
§ Utilizing Relevant Tools
§ Integrating Social Media with Existing Business Strategy
§ Questions and Answers
@meetdux #mspc12
19. § What’s the Big Deal?
§ Defining Success Criteria
§ Utilizing Relevant Tools
§ Integrating Social Media with Existing Business Strategy
§ Questions and Answers
@meetdux #mspc12
21. • Call for Sponsors/Speakers
Launch
• Blog Posts
• Twitter/FB/LinkedIn/Youtube/Flickr
• News Release template
Build •
•
Social Media schedule
Scheduled tweets/fb/blog postings
Momentum
•
•
Articles on partner sites
Video interviews for promos
• Liveblogging
During the •
•
Session hashtags
Twitter
Event
•
•
Video Streaming
Talent Show
@meetdux #mspc12
26. § What’s the Big Deal?
§ Defining Success Criteria
§ Utilizing Relevant Tools
§ Integrating Social Media with Existing Business Strategy
§ Questions and Answers
@meetdux #mspc12
27. Next Steps
§ PPT deck & sample § Business Owners Social
templates Media Toolkit
§ MPN Tools: Social Media for § 13 Tools to Simplify Your
Partners Social Media Marketing
§ Videos: MPN Marketing § MPN Resource Center:
Mondays Social Marketing
@meetdux #mspc12