Keynote presentation at SharePoint Leadership Forum 2013

2. 1999 - IPO
Blockbuster vs netflix story
2004 – 9000 stores
2010 – Bankrupt
2011 – Acquired by DISH
#ShiftHappens

3. Systems
Processes
Structure
Hierarchy
#ShiftHappens

5. The Next Revolution is Here
BYOD
Speed of Business
Do More w/ Less
Social Engagement

6. Pervasive Adoption of Social Tools
Humans have an intrinsic
drive to engage and
connect
Rise of the social
consumer
44%
of
consumers
complain via
social media
20%
expect
a response
within one hour
via social media
We organize into
communities to get things
done - at home, and at work
Modern social capabilities
remove the barriers of
geography and time
Changes how
we work
65%
of
companies are
deploying at
least one social
software tool
Always on --
Consumers use
an average of
devices every day
4
84%
of organizations
have remote workers

7. enhancing

8. The Value of Enterprise Social
Employee
Engagement
Team
Collaboration
Business
Agility
Connected
Enterprise

9. Love It When Shift Happens
Organizational silos
Ineffective engagement
Operations
R&D
?
?
Marketing
Sales
Service
?
?
Prospects
HR
Customers
Partners
è
Connected enterprise
Facilitates purposeful collaboration

10. Why won’t
this one fit?
10

11. Why Training Alone Is Not Working

12. Sustainable Adoption Goals

13. How to Drive Sustainable Adoption

15. Gartner estimates that through 2015
%
80
of social business efforts will not achieve the
intended benefits due to inadequate leadership
and an overemphasis on technology.

16. It’s All About Business Value
Financial Gains
$
Expedite Innovation
Facilitate Engagement

17. Social is about
empowering
bottom-up
organization
Individuals | Communities | Groups
to make
top-down
business goals
successful
Increase Revenue | Lower Costs | Reduce Turnover

18. Define Your Enterprise Social Vision
Align company values to how enterprise social can help
Business Value
Enterprise Social Purpose
1. Engaging employees;
Team work
2. Collaboration
3. Innovation
1. Attracting, engaging & retaining employees
2. Connecting, collaborating & sharing with teams
3. Adapting, competing & winning through rapid iteration

21. Map to Business Value

22. +
Mobile

23. Enterprise Social = Get Your Work Done
Engage, inspire,
retain employees–
connecting employees
across org, geo, &
time boundaries.
Enable vital
connections &
collaboration –
connecting employees
to partners and
partners to customers.
Increase agility with real-time
access – connecting to
customers quickly and
accurately.
Connect with customers
and turn them into loyal
advocates – connecting
sales, service, & partners
with customers.

24. Deliver Contextual User Training

25. Employ Active Learning

27. Engage Key Business Groups
Corporate
Communications
Human
Resources

28. Establish Scalable Support

29. Essential Components
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31. 31

32. Regular Social Adoption Activities

33. Measure Success
Achieve real business relevance by measuring your
outcomes in terms of ROI. Use enterprise social data to
support your findings.
Business Value
Opportunity
How does the intranet
enable this?
What was
achieved?
Team
Collaboration
Streamlined collaboration
across regions and teams to
execute go-to-market
strategy.
Increasing global spread
of business.
15% improvement in
increasing number of
successful innovations for
new products or services.
Employee
Engagement
Find experts and
information fast.
Time saved in searching
for assistance with Sales
training.
30% improvement in
access to experts and
knowledge.
How is it measured?

34. Lather, Rinse, Repeat
Enterprise Social Journey
Team
Collaboration
Governance
Executive
Commitment
Better
Engagement
Relevant
Governance
Business
Solutions
Effective
Communications

35. How to Transform Your Enterprise

36. Ready to Lead This Revolution?

37. #ShiftHappens

38. thank
you
thank you