Marketing Plan Presentation: the Apple iLearn

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Apple iLearn The Wolf Pack: Jessica Paterson, Kristin Kennedy, Michael Dunn, Monica Altamar, Troy Goliber, Jaimie Lemieux

Mission Statement ,[object Object],[object Object]

Objectives and Goals ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Apple's Competitive Advantages ,[object Object],[object Object],[object Object],[object Object],[object Object]

Portfolio Analysis ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Competition Analysis ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Competition Analysis (cont.) ,[object Object],[object Object]

SWOT Analysis: Internal ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

SWOT Analysis: External ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

STP Analysis ,[object Object],[object Object],[object Object],[object Object]

Step 1: Establish Strategy & Objectives ,[object Object],[object Object],[object Object],[object Object]

Step 2: Describe Segments ,[object Object],[object Object],[object Object],[object Object],[object Object]

Step 3: Evaluate attractiveness ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Step 4: Select Target Market ,[object Object],[object Object],[object Object]

Step 5: Identify & Develop Positioning Strategy ,[object Object],[object Object],[object Object],[object Object]

Product ,[object Object],[object Object],[object Object],[object Object],[object Object]

Price ,[object Object],[object Object],[object Object]

Place ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object], Distribution by: Air, Land and Sea Continue Apple’s supply chain management

Promotion ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Implementation Plan ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Implementation Plan ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Evaluation and Control ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Market Share ,[object Object],[object Object],[object Object],[object Object],[object Object],http://www.nordichardware.com/index.php?option=com_content&catid=112&lang=en&view=article&id=19820

Evaluation and Control Contd. ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Control ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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