SlideShare une entreprise Scribd logo
1  sur  41
Search
                          Engine
                        Optimization
                         Giovanny Gutierrez


Saturday, May 8, 2010
Search Engine Optimization




                        Introduction

Saturday, May 8, 2010
Search Engine Optimization



      Target Audience
• Webmasters
• Art directors
• Business owners
• Programmers
• Marketing & sales professionals
• Teachers & students
Saturday, May 8, 2010
Search Engine Optimization



      Breakdown
                   Before you build
                   Building better Web pages
                   Page design workarounds
                   After your site is built
                   What not to do
Saturday, May 8, 2010
Search Engine Optimization




         “If you’re out of site,
         you’re out of mind.”


Saturday, May 8, 2010
Search Engine Optimization




                         Before
                        You Build
Saturday, May 8, 2010
Search Engine Optimization


         Search Linking Rings




Saturday, May 8, 2010
Search Engine Optimization


         Search Linking Rings




                        Searches

Saturday, May 8, 2010
Search Engine Optimization


         Search Linking Rings




                        Searches                          Web Pages

Saturday, May 8, 2010
Search Engine Optimization


         Search Linking Rings




                        Searches      Search Engines      Web Pages

Saturday, May 8, 2010
Search Engine Optimization


         Search Linking Rings
                               Keywords          Keywords
                             (No Control)        (Control!)




                        Searches      Search Engines      Web Pages

Saturday, May 8, 2010
Search Engine Optimization




• Why search engine visibility is
  important
• Understanding the search services
 • Search engines
 • Web directories
• Research your competitors
 • Alexa.com
Saturday, May 8, 2010
Search Engine Optimization



      “It takes how long?”
   • Train your boss, clients, etc...
   • Patience is success
   • Trial and error
   • Learning curve
   • Research

Saturday, May 8, 2010
Search Engine Optimization



      “SEM Benefits”
   • Search engines represent a very unique
         medium, which allows you to precisely target
         an interested audience.
   • In other media, the audience is looking at
         something, and your advertisement is a
         distraction.
   • Searchers are looking for something, and are
         far more likely to respond to an appropriately
         targeted offer. 


Saturday, May 8, 2010
Search Engine Optimization



      “SEO - Pros”
   • Leverage your site’s natural advantages –
         content, popularity, linking relationships
   • Can deliver substantial benefits at a very low
         cost, especially for a “content rich” site
   • Requires minimal ongoing activity for most
         sites
   • Initial investment in SEO can pay off for years
         to come


Saturday, May 8, 2010
Search Engine Optimization



      “SEO - Cons”
   • SEO influences, but does not control, the
         search engine results - there are no guarantees.
   • Delayed results - after the initial SEO effort,
         expect to wait at least 2-3 months for traffic.
   • Some modifications to site are required; A
         professional SEO consultant can help find the
         best path to results and ROI.
   • Poorly executed SEO campaigns can lead to
         search engine penalties and long term harm to
         the organization’s online presence.

Saturday, May 8, 2010
Search Engine Optimization



      “PPC - Pros”
   • Predictability - maintain control of costs,
         operate under a fixed or variable budget.
   • Immediate and predictable results - start
         advertising today, get traffic today.
   • Geo-targeting: the ability to restrict advertising
         to local markets, or to different geo regions.
   • Tracking ROI is relatively easy. Feedback from
         PPC campaign results drives ROI higher over
         time, and can even help with SEO strategy.
   • With a well designed site in place, minimal
         changes are required - just add landing pages.
Saturday, May 8, 2010
Search Engine Optimization



      “PPC - Cons”
   • ROI is heavily dependent on the ability to
         convert traffic into sales.
   • Requires an ongoing commitment to measuring,
         managing, and refining the campaign.
   • Traffic can be brought in immediately, but
         optimizing and refining a campaign takes time.
   • Depending on the scope of the campaign,
         developing creatives can be expensive.
   • PPC may be more expensive than SEO,
         effective PPC campaigns can cost less.
Saturday, May 8, 2010
Search Engine Optimization



      “SEM Process”
                   Business Assessment
                   Keyword Research and Selection
                   Pay-Per-Click
                   Website Optimization
                   Link Building
Saturday, May 8, 2010
Search Engine Optimization




                         Building
                          Better
                        Web Pages
Saturday, May 8, 2010
Search Engine Optimization




          “If you build it,
         they will come.”

Saturday, May 8, 2010
Search Engine Optimization



         Text Component

• Text must be visible, copy & paste
• Headings
• Body Copy

Saturday, May 8, 2010
Search Engine Optimization



         Text Component
• Keyword placement
 • Title tag (5-10 words)
 • Meta tags
 • Meta revisit
• Broad keywords - use phrases
• Geo-targeted keywords
Saturday, May 8, 2010
Search Engine Optimization



         Text Component
• Body text
 • Calls to action
 • Headings
 • Alternative text
 • File names
 • Keyword density
Saturday, May 8, 2010
Search Engine Optimization



         Link Component
• Hypertext links
• Absolute vs. relative links
• Javascript
• Image maps
• Drop-down menus
• Dynamic generated URLs
• Sitemap
Saturday, May 8, 2010
Search Engine Optimization



         Popularity Component
• Link popularity
• Industry specific sites
• Local search engines
• Professional associations
• Education institutions
• Click-thru popularity
• Sponsored Links
Saturday, May 8, 2010
Search Engine Optimization




                        “No Search
                        Engine is an
                         Island.”
Saturday, May 8, 2010
Search Engine Optimization




Saturday, May 8, 2010
Search Engine Optimization



         Tools of the Trade

• Google Adwords/Suggests
• Word tracker
• Visual thesaurus
• Marketleap.com
• Web searches and who is

Saturday, May 8, 2010
Search Engine Optimization




          Page Design
          Workarounds
Saturday, May 8, 2010
Search Engine Optimization


• External Scripts
 • Javascript/DOM
• External CSS
• No Frames
 • <noscript> & <noframes> tag
• No Splash pages
• No Flash sites
• siFR
• Dynamic Web Pages
Saturday, May 8, 2010
Search Engine Optimization




                    After Your
                    Site Is Built
Saturday, May 8, 2010
Saturday, May 8, 2010
Search Engine Optimization




           “Become an
         active web user,
          not a passive
              user.”
Saturday, May 8, 2010
Search Engine Optimization



      Popularity Component
   • SEO/PPC
   • Paid submissions
   • Blog
   • Social Media

Saturday, May 8, 2010
Search Engine Optimization



      Submission Checklist
•     Broken links?
•     Contact info?
•     Validated?
•     Privacy & return policy & guarantee?
•     Current copyright notice?
•     Unnecessary plug-ins?
•     Site map/robots.txt?
Saturday, May 8, 2010
Search Engine Optimization



      Submission Checklist
•     Optimized graphics?
•     Spell checked content?
•     Add tracking?
•     Narrow & regional keywords?
•     Unique titles?
•     External Javascript & CSS?

Saturday, May 8, 2010
Search Engine Optimization



      Submission Checklist
• Monitoring your site
 • Top referring URLs
 • Top search phrases
 • Top entry pages
 • Top paths’ through site
 • Google analytics & Webmaster tools
• Heat map
 • Ex: Crazyegg.com
Saturday, May 8, 2010
Search Engine Optimization




                        What NOT
                         To Do
Saturday, May 8, 2010
Search Engine Optimization




   •     Spamdexing
   •     Unrelated keywords (Britney, sex)
   •     Keyword stacking/stuffing
   •     Hidden text, tiny text & hidden links
   •     Link farms/Web rings
   •     Page swapping/jacking & redirects

Saturday, May 8, 2010
Thank You

                         www.SERankr.com
Saturday, May 8, 2010

Contenu connexe

Tendances

Tools for SEO - Bizcamp Belfast 2013
Tools for SEO - Bizcamp Belfast 2013Tools for SEO - Bizcamp Belfast 2013
Tools for SEO - Bizcamp Belfast 2013The Web Bureau Ltd
 
SEO Seminar for SF Chamber
SEO Seminar for SF ChamberSEO Seminar for SF Chamber
SEO Seminar for SF ChamberElative
 
The Pillars of Successful Inbound Marketing: Analytics, SEO, and Social Media...
The Pillars of Successful Inbound Marketing: Analytics, SEO, and Social Media...The Pillars of Successful Inbound Marketing: Analytics, SEO, and Social Media...
The Pillars of Successful Inbound Marketing: Analytics, SEO, and Social Media...Converge Consulting
 
Seo Training By Anand Saini
Seo Training By Anand SainiSeo Training By Anand Saini
Seo Training By Anand SainiDr,Saini Anand
 

Tendances (8)

Tools for SEO - Bizcamp Belfast 2013
Tools for SEO - Bizcamp Belfast 2013Tools for SEO - Bizcamp Belfast 2013
Tools for SEO - Bizcamp Belfast 2013
 
Learning SEO
Learning SEOLearning SEO
Learning SEO
 
SEO Seminar for SF Chamber
SEO Seminar for SF ChamberSEO Seminar for SF Chamber
SEO Seminar for SF Chamber
 
The Pillars of Successful Inbound Marketing: Analytics, SEO, and Social Media...
The Pillars of Successful Inbound Marketing: Analytics, SEO, and Social Media...The Pillars of Successful Inbound Marketing: Analytics, SEO, and Social Media...
The Pillars of Successful Inbound Marketing: Analytics, SEO, and Social Media...
 
Online Marketing and SEO Workshop
Online Marketing and SEO WorkshopOnline Marketing and SEO Workshop
Online Marketing and SEO Workshop
 
‘Must-Do Now!’ SEO Tips
‘Must-Do Now!’ SEO Tips‘Must-Do Now!’ SEO Tips
‘Must-Do Now!’ SEO Tips
 
Seo Training By Anand Saini
Seo Training By Anand SainiSeo Training By Anand Saini
Seo Training By Anand Saini
 
SEO Design Basics
SEO Design BasicsSEO Design Basics
SEO Design Basics
 

En vedette

ShoeDazzle's Digital Strategy- Darby Vermeulen
ShoeDazzle's Digital Strategy- Darby VermeulenShoeDazzle's Digital Strategy- Darby Vermeulen
ShoeDazzle's Digital Strategy- Darby Vermeulenvermeu34
 
Venture capital p pt
Venture capital  p ptVenture capital  p pt
Venture capital p ptZankhu Td
 
Online assignment networking - Networking - Revathy V
Online assignment networking - Networking - Revathy VOnline assignment networking - Networking - Revathy V
Online assignment networking - Networking - Revathy VAnwar Salahudeen
 
O connell fullremarksnov23
O connell fullremarksnov23O connell fullremarksnov23
O connell fullremarksnov23ALEXANDRASUWANN
 
Jil how to take your widgets further v1
Jil   how to take your widgets further v1Jil   how to take your widgets further v1
Jil how to take your widgets further v1Vodafone developer
 

En vedette (13)

ShoeDazzle's Digital Strategy- Darby Vermeulen
ShoeDazzle's Digital Strategy- Darby VermeulenShoeDazzle's Digital Strategy- Darby Vermeulen
ShoeDazzle's Digital Strategy- Darby Vermeulen
 
Venture capital p pt
Venture capital  p ptVenture capital  p pt
Venture capital p pt
 
Aidan spring 08
Aidan spring 08Aidan spring 08
Aidan spring 08
 
Online assignment networking - Networking - Revathy V
Online assignment networking - Networking - Revathy VOnline assignment networking - Networking - Revathy V
Online assignment networking - Networking - Revathy V
 
P99 1067
P99 1067P99 1067
P99 1067
 
Aidan spring 08
Aidan spring 08Aidan spring 08
Aidan spring 08
 
Aidan spring 08
Aidan spring 08Aidan spring 08
Aidan spring 08
 
Aidan spring 08
Aidan spring 08Aidan spring 08
Aidan spring 08
 
O connell fullremarksnov23
O connell fullremarksnov23O connell fullremarksnov23
O connell fullremarksnov23
 
Aidan spring 08
Aidan spring 08Aidan spring 08
Aidan spring 08
 
BIlant 30.06.2016
BIlant 30.06.2016BIlant 30.06.2016
BIlant 30.06.2016
 
Jil how to take your widgets further v1
Jil   how to take your widgets further v1Jil   how to take your widgets further v1
Jil how to take your widgets further v1
 
Unit 4 Assignment 01
Unit 4 Assignment 01Unit 4 Assignment 01
Unit 4 Assignment 01
 

Similaire à Search Engine Optimization

Tech Headline - SEO For Non-Technical Professionals
Tech Headline - SEO For Non-Technical ProfessionalsTech Headline - SEO For Non-Technical Professionals
Tech Headline - SEO For Non-Technical ProfessionalsRodrigo Castilho
 
Demand quest seo training
Demand quest seo trainingDemand quest seo training
Demand quest seo trainingNate Plaunt
 
Yankee dental building effective dental pracitc websites
Yankee dental building effective dental pracitc websitesYankee dental building effective dental pracitc websites
Yankee dental building effective dental pracitc websitesKathy Hennessy
 
Demand quest SEO training Session 1 May 2017
Demand quest SEO training Session 1 May 2017Demand quest SEO training Session 1 May 2017
Demand quest SEO training Session 1 May 2017Nate Plaunt
 
Search Engine Optimization
Search Engine OptimizationSearch Engine Optimization
Search Engine OptimizationKevin Barnes
 
SEO Seminar for Small Businesses in NYC
SEO Seminar for Small Businesses in NYCSEO Seminar for Small Businesses in NYC
SEO Seminar for Small Businesses in NYCJoe Apfelbaum
 
Demand quest seo training May 2018 - session 1
Demand quest seo training May 2018 - session 1Demand quest seo training May 2018 - session 1
Demand quest seo training May 2018 - session 1Nate Plaunt
 
International seo, Gobal Search Engine Optimization
International seo, Gobal Search Engine OptimizationInternational seo, Gobal Search Engine Optimization
International seo, Gobal Search Engine OptimizationBrian Bluff
 
Demand Quest SEO Training Sept. 2017 - Session 1
Demand Quest SEO Training Sept. 2017 - Session 1Demand Quest SEO Training Sept. 2017 - Session 1
Demand Quest SEO Training Sept. 2017 - Session 1Nate Plaunt
 
Optimizing Your Website for Search Engines
Optimizing Your Website for Search EnginesOptimizing Your Website for Search Engines
Optimizing Your Website for Search EnginesTony Sattler
 
Search engine optimization
Search engine optimizationSearch engine optimization
Search engine optimizationMariyaSada
 
Demand quest seo training 1 16x9 10.2018
Demand quest seo training 1 16x9 10.2018Demand quest seo training 1 16x9 10.2018
Demand quest seo training 1 16x9 10.2018Nate Plaunt
 
Jan 2008 tmhr consulting inc seo vs sem r2
Jan 2008   tmhr consulting inc seo vs sem r2Jan 2008   tmhr consulting inc seo vs sem r2
Jan 2008 tmhr consulting inc seo vs sem r2tmhr consulting inc
 
Onsite SEO Webinar
Onsite SEO WebinarOnsite SEO Webinar
Onsite SEO WebinarMichaelsajax
 
Emmat presentation 15 03 2011
Emmat presentation 15 03 2011Emmat presentation 15 03 2011
Emmat presentation 15 03 2011John Owens
 
Top 10 SEO trends to optimize for in 2023
Top 10 SEO trends to optimize for in 2023Top 10 SEO trends to optimize for in 2023
Top 10 SEO trends to optimize for in 2023i-engage
 
National Positions Overview
National Positions OverviewNational Positions Overview
National Positions OverviewRichard Fyffe
 
SEARCH ENGINE OPTIMIZATION (SEO)
SEARCH ENGINE OPTIMIZATION (SEO)SEARCH ENGINE OPTIMIZATION (SEO)
SEARCH ENGINE OPTIMIZATION (SEO)Preeti Acharya
 
Getting found - Search Engine Optimizaton
Getting found - Search Engine OptimizatonGetting found - Search Engine Optimizaton
Getting found - Search Engine Optimizatonnetc2012
 

Similaire à Search Engine Optimization (20)

Tech Headline - SEO For Non-Technical Professionals
Tech Headline - SEO For Non-Technical ProfessionalsTech Headline - SEO For Non-Technical Professionals
Tech Headline - SEO For Non-Technical Professionals
 
Demand quest seo training
Demand quest seo trainingDemand quest seo training
Demand quest seo training
 
Yankee dental building effective dental pracitc websites
Yankee dental building effective dental pracitc websitesYankee dental building effective dental pracitc websites
Yankee dental building effective dental pracitc websites
 
Demand quest SEO training Session 1 May 2017
Demand quest SEO training Session 1 May 2017Demand quest SEO training Session 1 May 2017
Demand quest SEO training Session 1 May 2017
 
Search Engine Optimization
Search Engine OptimizationSearch Engine Optimization
Search Engine Optimization
 
SEO Seminar for Small Businesses in NYC
SEO Seminar for Small Businesses in NYCSEO Seminar for Small Businesses in NYC
SEO Seminar for Small Businesses in NYC
 
Demand quest seo training May 2018 - session 1
Demand quest seo training May 2018 - session 1Demand quest seo training May 2018 - session 1
Demand quest seo training May 2018 - session 1
 
International seo, Gobal Search Engine Optimization
International seo, Gobal Search Engine OptimizationInternational seo, Gobal Search Engine Optimization
International seo, Gobal Search Engine Optimization
 
Demand Quest SEO Training Sept. 2017 - Session 1
Demand Quest SEO Training Sept. 2017 - Session 1Demand Quest SEO Training Sept. 2017 - Session 1
Demand Quest SEO Training Sept. 2017 - Session 1
 
Optimizing Your Website for Search Engines
Optimizing Your Website for Search EnginesOptimizing Your Website for Search Engines
Optimizing Your Website for Search Engines
 
Search engine optimization
Search engine optimizationSearch engine optimization
Search engine optimization
 
Demand quest seo training 1 16x9 10.2018
Demand quest seo training 1 16x9 10.2018Demand quest seo training 1 16x9 10.2018
Demand quest seo training 1 16x9 10.2018
 
Jan 2008 tmhr consulting inc seo vs sem r2
Jan 2008   tmhr consulting inc seo vs sem r2Jan 2008   tmhr consulting inc seo vs sem r2
Jan 2008 tmhr consulting inc seo vs sem r2
 
Onsite SEO Webinar
Onsite SEO WebinarOnsite SEO Webinar
Onsite SEO Webinar
 
Emmat presentation 15 03 2011
Emmat presentation 15 03 2011Emmat presentation 15 03 2011
Emmat presentation 15 03 2011
 
Top 10 SEO trends to optimize for in 2023
Top 10 SEO trends to optimize for in 2023Top 10 SEO trends to optimize for in 2023
Top 10 SEO trends to optimize for in 2023
 
National Positions Overview
National Positions OverviewNational Positions Overview
National Positions Overview
 
Seo
SeoSeo
Seo
 
SEARCH ENGINE OPTIMIZATION (SEO)
SEARCH ENGINE OPTIMIZATION (SEO)SEARCH ENGINE OPTIMIZATION (SEO)
SEARCH ENGINE OPTIMIZATION (SEO)
 
Getting found - Search Engine Optimizaton
Getting found - Search Engine OptimizatonGetting found - Search Engine Optimizaton
Getting found - Search Engine Optimizaton
 

Dernier

Tata Kelola Bisnis perushaan yang bergerak
Tata Kelola Bisnis perushaan yang bergerakTata Kelola Bisnis perushaan yang bergerak
Tata Kelola Bisnis perushaan yang bergerakEditores1
 
Team B Mind Map for Organizational Chg..
Team B Mind Map for Organizational Chg..Team B Mind Map for Organizational Chg..
Team B Mind Map for Organizational Chg..dlewis191
 
Intellectual Property Licensing Examples
Intellectual Property Licensing ExamplesIntellectual Property Licensing Examples
Intellectual Property Licensing Examplesamberjiles31
 
Fabric RFID Wristbands in Ireland for Events and Festivals
Fabric RFID Wristbands in Ireland for Events and FestivalsFabric RFID Wristbands in Ireland for Events and Festivals
Fabric RFID Wristbands in Ireland for Events and FestivalsWristbands Ireland
 
Developing Coaching Skills: Mine, Yours, Ours
Developing Coaching Skills: Mine, Yours, OursDeveloping Coaching Skills: Mine, Yours, Ours
Developing Coaching Skills: Mine, Yours, OursKaiNexus
 
Mihir Menda - Member of Supervisory Board at RMZ
Mihir Menda - Member of Supervisory Board at RMZMihir Menda - Member of Supervisory Board at RMZ
Mihir Menda - Member of Supervisory Board at RMZKanakChauhan5
 
BCE24 | Virtual Brand Ambassadors: Making Brands Personal - John Meulemans
BCE24 | Virtual Brand Ambassadors: Making Brands Personal - John MeulemansBCE24 | Virtual Brand Ambassadors: Making Brands Personal - John Meulemans
BCE24 | Virtual Brand Ambassadors: Making Brands Personal - John MeulemansBBPMedia1
 
Introduction to The overview of GAAP LO 1-5.pptx
Introduction to The overview of GAAP LO 1-5.pptxIntroduction to The overview of GAAP LO 1-5.pptx
Introduction to The overview of GAAP LO 1-5.pptxJemalSeid25
 
Graham and Doddsville - Issue 1 - Winter 2006 (1).pdf
Graham and Doddsville - Issue 1 - Winter 2006 (1).pdfGraham and Doddsville - Issue 1 - Winter 2006 (1).pdf
Graham and Doddsville - Issue 1 - Winter 2006 (1).pdfAnhNguyen97152
 
The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003
The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003
The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003believeminhh
 
Slicing Work on Business Agility Meetup Berlin
Slicing Work on Business Agility Meetup BerlinSlicing Work on Business Agility Meetup Berlin
Slicing Work on Business Agility Meetup BerlinAnton Skornyakov
 
Michael Vidyakin: Introduction to PMO (UA)
Michael Vidyakin: Introduction to PMO (UA)Michael Vidyakin: Introduction to PMO (UA)
Michael Vidyakin: Introduction to PMO (UA)Lviv Startup Club
 
Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024Borderless Access
 
PDT 88 - 4 million seed - Seed - Protecto.pdf
PDT 88 - 4 million seed - Seed - Protecto.pdfPDT 88 - 4 million seed - Seed - Protecto.pdf
PDT 88 - 4 million seed - Seed - Protecto.pdfHajeJanKamps
 
IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...
IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...
IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...AustraliaChapterIIBA
 
Cracking the ‘Business Process Outsourcing’ Code Main.pptx
Cracking the ‘Business Process Outsourcing’ Code Main.pptxCracking the ‘Business Process Outsourcing’ Code Main.pptx
Cracking the ‘Business Process Outsourcing’ Code Main.pptxWorkforce Group
 
Anyhr.io | Presentation HR&Recruiting agency
Anyhr.io | Presentation HR&Recruiting agencyAnyhr.io | Presentation HR&Recruiting agency
Anyhr.io | Presentation HR&Recruiting agencyHanna Klim
 
MC Heights construction company in Jhang
MC Heights construction company in JhangMC Heights construction company in Jhang
MC Heights construction company in Jhangmcgroupjeya
 
Data skills for Agile Teams- Killing story points
Data skills for Agile Teams- Killing story pointsData skills for Agile Teams- Killing story points
Data skills for Agile Teams- Killing story pointsyasinnathani
 
To Create Your Own Wig Online To Create Your Own Wig Online
To Create Your Own Wig Online  To Create Your Own Wig OnlineTo Create Your Own Wig Online  To Create Your Own Wig Online
To Create Your Own Wig Online To Create Your Own Wig Onlinelng ths
 

Dernier (20)

Tata Kelola Bisnis perushaan yang bergerak
Tata Kelola Bisnis perushaan yang bergerakTata Kelola Bisnis perushaan yang bergerak
Tata Kelola Bisnis perushaan yang bergerak
 
Team B Mind Map for Organizational Chg..
Team B Mind Map for Organizational Chg..Team B Mind Map for Organizational Chg..
Team B Mind Map for Organizational Chg..
 
Intellectual Property Licensing Examples
Intellectual Property Licensing ExamplesIntellectual Property Licensing Examples
Intellectual Property Licensing Examples
 
Fabric RFID Wristbands in Ireland for Events and Festivals
Fabric RFID Wristbands in Ireland for Events and FestivalsFabric RFID Wristbands in Ireland for Events and Festivals
Fabric RFID Wristbands in Ireland for Events and Festivals
 
Developing Coaching Skills: Mine, Yours, Ours
Developing Coaching Skills: Mine, Yours, OursDeveloping Coaching Skills: Mine, Yours, Ours
Developing Coaching Skills: Mine, Yours, Ours
 
Mihir Menda - Member of Supervisory Board at RMZ
Mihir Menda - Member of Supervisory Board at RMZMihir Menda - Member of Supervisory Board at RMZ
Mihir Menda - Member of Supervisory Board at RMZ
 
BCE24 | Virtual Brand Ambassadors: Making Brands Personal - John Meulemans
BCE24 | Virtual Brand Ambassadors: Making Brands Personal - John MeulemansBCE24 | Virtual Brand Ambassadors: Making Brands Personal - John Meulemans
BCE24 | Virtual Brand Ambassadors: Making Brands Personal - John Meulemans
 
Introduction to The overview of GAAP LO 1-5.pptx
Introduction to The overview of GAAP LO 1-5.pptxIntroduction to The overview of GAAP LO 1-5.pptx
Introduction to The overview of GAAP LO 1-5.pptx
 
Graham and Doddsville - Issue 1 - Winter 2006 (1).pdf
Graham and Doddsville - Issue 1 - Winter 2006 (1).pdfGraham and Doddsville - Issue 1 - Winter 2006 (1).pdf
Graham and Doddsville - Issue 1 - Winter 2006 (1).pdf
 
The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003
The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003
The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003
 
Slicing Work on Business Agility Meetup Berlin
Slicing Work on Business Agility Meetup BerlinSlicing Work on Business Agility Meetup Berlin
Slicing Work on Business Agility Meetup Berlin
 
Michael Vidyakin: Introduction to PMO (UA)
Michael Vidyakin: Introduction to PMO (UA)Michael Vidyakin: Introduction to PMO (UA)
Michael Vidyakin: Introduction to PMO (UA)
 
Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024
 
PDT 88 - 4 million seed - Seed - Protecto.pdf
PDT 88 - 4 million seed - Seed - Protecto.pdfPDT 88 - 4 million seed - Seed - Protecto.pdf
PDT 88 - 4 million seed - Seed - Protecto.pdf
 
IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...
IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...
IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...
 
Cracking the ‘Business Process Outsourcing’ Code Main.pptx
Cracking the ‘Business Process Outsourcing’ Code Main.pptxCracking the ‘Business Process Outsourcing’ Code Main.pptx
Cracking the ‘Business Process Outsourcing’ Code Main.pptx
 
Anyhr.io | Presentation HR&Recruiting agency
Anyhr.io | Presentation HR&Recruiting agencyAnyhr.io | Presentation HR&Recruiting agency
Anyhr.io | Presentation HR&Recruiting agency
 
MC Heights construction company in Jhang
MC Heights construction company in JhangMC Heights construction company in Jhang
MC Heights construction company in Jhang
 
Data skills for Agile Teams- Killing story points
Data skills for Agile Teams- Killing story pointsData skills for Agile Teams- Killing story points
Data skills for Agile Teams- Killing story points
 
To Create Your Own Wig Online To Create Your Own Wig Online
To Create Your Own Wig Online  To Create Your Own Wig OnlineTo Create Your Own Wig Online  To Create Your Own Wig Online
To Create Your Own Wig Online To Create Your Own Wig Online
 

Search Engine Optimization

  • 1. Search Engine Optimization Giovanny Gutierrez Saturday, May 8, 2010
  • 2. Search Engine Optimization Introduction Saturday, May 8, 2010
  • 3. Search Engine Optimization Target Audience • Webmasters • Art directors • Business owners • Programmers • Marketing & sales professionals • Teachers & students Saturday, May 8, 2010
  • 4. Search Engine Optimization Breakdown Before you build Building better Web pages Page design workarounds After your site is built What not to do Saturday, May 8, 2010
  • 5. Search Engine Optimization “If you’re out of site, you’re out of mind.” Saturday, May 8, 2010
  • 6. Search Engine Optimization Before You Build Saturday, May 8, 2010
  • 7. Search Engine Optimization Search Linking Rings Saturday, May 8, 2010
  • 8. Search Engine Optimization Search Linking Rings Searches Saturday, May 8, 2010
  • 9. Search Engine Optimization Search Linking Rings Searches Web Pages Saturday, May 8, 2010
  • 10. Search Engine Optimization Search Linking Rings Searches Search Engines Web Pages Saturday, May 8, 2010
  • 11. Search Engine Optimization Search Linking Rings Keywords Keywords (No Control) (Control!) Searches Search Engines Web Pages Saturday, May 8, 2010
  • 12. Search Engine Optimization • Why search engine visibility is important • Understanding the search services • Search engines • Web directories • Research your competitors • Alexa.com Saturday, May 8, 2010
  • 13. Search Engine Optimization “It takes how long?” • Train your boss, clients, etc... • Patience is success • Trial and error • Learning curve • Research Saturday, May 8, 2010
  • 14. Search Engine Optimization “SEM Benefits” • Search engines represent a very unique medium, which allows you to precisely target an interested audience. • In other media, the audience is looking at something, and your advertisement is a distraction. • Searchers are looking for something, and are far more likely to respond to an appropriately targeted offer.  Saturday, May 8, 2010
  • 15. Search Engine Optimization “SEO - Pros” • Leverage your site’s natural advantages – content, popularity, linking relationships • Can deliver substantial benefits at a very low cost, especially for a “content rich” site • Requires minimal ongoing activity for most sites • Initial investment in SEO can pay off for years to come Saturday, May 8, 2010
  • 16. Search Engine Optimization “SEO - Cons” • SEO influences, but does not control, the search engine results - there are no guarantees. • Delayed results - after the initial SEO effort, expect to wait at least 2-3 months for traffic. • Some modifications to site are required; A professional SEO consultant can help find the best path to results and ROI. • Poorly executed SEO campaigns can lead to search engine penalties and long term harm to the organization’s online presence. Saturday, May 8, 2010
  • 17. Search Engine Optimization “PPC - Pros” • Predictability - maintain control of costs, operate under a fixed or variable budget. • Immediate and predictable results - start advertising today, get traffic today. • Geo-targeting: the ability to restrict advertising to local markets, or to different geo regions. • Tracking ROI is relatively easy. Feedback from PPC campaign results drives ROI higher over time, and can even help with SEO strategy. • With a well designed site in place, minimal changes are required - just add landing pages. Saturday, May 8, 2010
  • 18. Search Engine Optimization “PPC - Cons” • ROI is heavily dependent on the ability to convert traffic into sales. • Requires an ongoing commitment to measuring, managing, and refining the campaign. • Traffic can be brought in immediately, but optimizing and refining a campaign takes time. • Depending on the scope of the campaign, developing creatives can be expensive. • PPC may be more expensive than SEO, effective PPC campaigns can cost less. Saturday, May 8, 2010
  • 19. Search Engine Optimization “SEM Process” Business Assessment Keyword Research and Selection Pay-Per-Click Website Optimization Link Building Saturday, May 8, 2010
  • 20. Search Engine Optimization Building Better Web Pages Saturday, May 8, 2010
  • 21. Search Engine Optimization “If you build it, they will come.” Saturday, May 8, 2010
  • 22. Search Engine Optimization Text Component • Text must be visible, copy & paste • Headings • Body Copy Saturday, May 8, 2010
  • 23. Search Engine Optimization Text Component • Keyword placement • Title tag (5-10 words) • Meta tags • Meta revisit • Broad keywords - use phrases • Geo-targeted keywords Saturday, May 8, 2010
  • 24. Search Engine Optimization Text Component • Body text • Calls to action • Headings • Alternative text • File names • Keyword density Saturday, May 8, 2010
  • 25. Search Engine Optimization Link Component • Hypertext links • Absolute vs. relative links • Javascript • Image maps • Drop-down menus • Dynamic generated URLs • Sitemap Saturday, May 8, 2010
  • 26. Search Engine Optimization Popularity Component • Link popularity • Industry specific sites • Local search engines • Professional associations • Education institutions • Click-thru popularity • Sponsored Links Saturday, May 8, 2010
  • 27. Search Engine Optimization “No Search Engine is an Island.” Saturday, May 8, 2010
  • 29. Search Engine Optimization Tools of the Trade • Google Adwords/Suggests • Word tracker • Visual thesaurus • Marketleap.com • Web searches and who is Saturday, May 8, 2010
  • 30. Search Engine Optimization Page Design Workarounds Saturday, May 8, 2010
  • 31. Search Engine Optimization • External Scripts • Javascript/DOM • External CSS • No Frames • <noscript> & <noframes> tag • No Splash pages • No Flash sites • siFR • Dynamic Web Pages Saturday, May 8, 2010
  • 32. Search Engine Optimization After Your Site Is Built Saturday, May 8, 2010
  • 34. Search Engine Optimization “Become an active web user, not a passive user.” Saturday, May 8, 2010
  • 35. Search Engine Optimization Popularity Component • SEO/PPC • Paid submissions • Blog • Social Media Saturday, May 8, 2010
  • 36. Search Engine Optimization Submission Checklist • Broken links? • Contact info? • Validated? • Privacy & return policy & guarantee? • Current copyright notice? • Unnecessary plug-ins? • Site map/robots.txt? Saturday, May 8, 2010
  • 37. Search Engine Optimization Submission Checklist • Optimized graphics? • Spell checked content? • Add tracking? • Narrow & regional keywords? • Unique titles? • External Javascript & CSS? Saturday, May 8, 2010
  • 38. Search Engine Optimization Submission Checklist • Monitoring your site • Top referring URLs • Top search phrases • Top entry pages • Top paths’ through site • Google analytics & Webmaster tools • Heat map • Ex: Crazyegg.com Saturday, May 8, 2010
  • 39. Search Engine Optimization What NOT To Do Saturday, May 8, 2010
  • 40. Search Engine Optimization • Spamdexing • Unrelated keywords (Britney, sex) • Keyword stacking/stuffing • Hidden text, tiny text & hidden links • Link farms/Web rings • Page swapping/jacking & redirects Saturday, May 8, 2010
  • 41. Thank You www.SERankr.com Saturday, May 8, 2010