This document discusses potential target audiences and influences for a music video. It analyzes the genre and style of the band Sleep Party People, noting their unique and mesmerizing psychedelic style. Similar artists mentioned include MGMT, Lana Del Rey, and Gorillaz, who all have wide brand reaches and independent styles appealing to audiences aged 16 to late 50s. In terms of music videos, Skrillex's "First of the Year" illustrates a similar atmosphere and shot types that will be used. Nicest Daughter employs point-of-view shots also planned. Florence and the Machine's "Spectrum" similarly uses ballet to portray a character's personality.

1. RESEARCH INTO SIMILAR TARGET AUDIENCES

2. GENRE:
THIS is a singer from the Sleep party people’s genre of music is
band, ‘SLEEP PARTY very unique. It is almost psychological
PEOPLE’, this band gave me as it is mesmerizing and puts you in a
permission to use their music for daze when you listen to the music.
my music video. The singing is very high pitched and
eary, and the music is very slow but
has a beat to it further into the song
which increases the tempo.
MGMT
IN TERMS OF MUSIC
Similar artists would be
MGMT
Lana Del Ray
Gorillaz
LANA DEL RAY All these artists have a very unique
and independent style of music
which is used to help audiences
recognise the brand.
All artists have a wide brand
reach, the target audience usually
consists of old teens (16+) up to
GORILLAZ late 50’s in the aspect of Gorillaz
and MGMT...Lana Del Ray has a
more teened audience.

3. IN TERMS OF MUSIC VIDEOS....
SKRILLEX: FIRST OF THE YEAR
People who enjoy this type of music
video will enjoy my music video
because both videos illustrate the
same atmosphere and both will use
similar shot types and colours.
NICEST DAUGHTER
In terms of stylistic qualities, this
short film contains shots similar to
shots I want to use in my music
video. Such as the one I have print
screened on the left, the point of
view perspective is a great camera
technique which I intend to use.
You can see here how in my trailer I
have used the same technique.
FLORENCE AND THE MACHINE:
SPECTRUM
The directors use of ballet
dancing and a ballet dancer to
portray a characters personality
is a similar narrative in which I
have in my music video.