Visual content is a hot buzz work in marketing right now - but what is it and how should you use it?

1. ROCK
YOUR
MARKETING
WITH
VISUAL
CONTENT

2. What is Visual Content for Marketing?
• While „visual content‟ is a trendy buzzword, its been
around for ages.
• Rise in awareness towards visual content due to rise of
social media platforms such as Pinterest and Instagram
• Examples of visual content:
• Infographics
• Photographs
• Graphic text, such as quotes
• Presentations
• Videos

3. Why Use Visual Content?
• What did you notice first on this slide – the image or the
text?
• Images cut through visual clutter and stand out
• Images can evoke emotion quickly
• A picture really is “worth a thousand words”

4. How to Use Visual Content in Marketing
• Instagram
• Share product images
• Show behind the scenes of your office
• Let prospects get to know you personally
• USE IT TO: Create relationships, share information, stay top of
mind
• Pinterest
• Inspirational quotes (extremely popular!)
• How-to make or do something
• More product images
• USE IT FOR: Pin It to Win It Contests, Website Traffic

5. Resources for Making Visual Content
Not all small businesses can afford in house graphic designer and
photographers. Here are some resources for making your own
(professional looking) visual content.
Stock Photos:
• Morgue File
• Death to the Stock Photo
• Free Range Stock
Image Editing:
• PicMonkey
• Pixlr
• Gimp

6. Resources for Making Visual Content
Continued
Text/Quote Generators:
• Quozio
• Pinstamatic
• Be Happy
Infographics:
• Infogram
• Easelly
• Pikto Chart

7. For More Information about Visual Content
Visit http://visualcontentlab.com
Author
• Megan Corwin, Internet Marketing Strategist
• Visual Content Lab, Columbus OH
• Twitter: @mcorwin
• Instagram: @visualcontentlab