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Marketing is not a four-letter word
Megan Grocki
@megangrocki
ICE BREAKINGgeneralizations
Sweeping                      … yum!
Why designers gotta hate on marketers?
ICE BREAKING




      FPO
We’re all marketers*
ICE BREAKING           (gasp!)

ê    Blog
ê    Website
ê    Business card
ê    Job Interview
ê    Portfolio
ê    Date

                                 * Kathy Sierra: You ARE a marketer. Deal with it.
Who do you think of?
ICE BREAKING




      FPO
Out with the
ICE BREAKING   old, in with the new




 Did not cross channels
great	
  marketing—and	
  yes,	
  there	
  is	
  such	
  a	
  thing!—comes	
  from	
  truly	
  understanding	
  who	
  your	
  customers	
  are	
  and	
  what	
  they	
  want	
  or	
  need	
  to	
  do.	
  Does	
  that	
  sound	
  anything




               ICEthere overlap?
               Is BREAKING                                                                   Do we want the same things?


                Great marketing, (and yes, there is
                such a thing!) comes from truly
                understanding who your customers
                are and what they want or need
Who is doing it right?
ICE BREAKING
Who is doing it right?
ICE BREAKING
Who is doing it right?
ICE BREAKING
I can’t help it … I’m a matchmaker
ICE BREAKING
C’mon, people!
ICE BREAKING
Thank you!
ICE BREAKING


Megan Grocki
Experience Design Director
Mad*Pow

@megangrocki

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Marketing is not a 4 letter word