fox_mobile_search_sept_2012 Megan K Fox presentation at Web Search University Sept 2012

1. MOBILE SEARCH
Megan Fox Web Search University Sept 2012
Director of Knowledge Management and IT mfox@jff.org
Jobs for the Future http://slidesha.re/NZfMst

2. Mobile Search
• 88% of U.S. adults own a cell phone
• 55% use their phone to go online
• 17% do most of their online
browsing on their phone, rather than
a computer
http://www.pewinternet.org April 2012
http://mobithinking.com
• 1 in 7 searches are now mobile.
• 1 in 3 mobile searches are local. After
looking up a local business on their
smartphone, 61% of users called the
business and 59%visited
• 79% of smartphone users use their
smartphones to help with shopping
• 71% of smartphone users that see TV,
press or online ad, do a mobile search
for more information
Jason Spero, Google (Feb 2011).
http://www.thinkwithgoogle.com

3. Mobile Search
Google currently holds 82% of the global search market and
98% of the mobile search markets
WSJ June 7 2012

4. Mobile Search
Google mobile Google app Google embedded
web page in the OS

5. Mobile Search
Images http://searchenginewatch.com

6. Mobile Search
Autocomplete/Suggest+
Dis-ambiguation Search Faster with Less Typing

7. Mobile Search: Answers!
For example,
• Google: Zagat, Frommers
• Bing: Yelp
• Siri: new iOS Rotten Tomatoes and OpenTable

8. Mobile Search: Answers!
Images http://searchenginewatch.com

9. Mobile Search: Answers!
Images http://searchenginewatch.com

10. Mobile Search: Answers/Social
http://reviews.cnet.com

11. Mobile Search: Duck, duck, go

12. Mobile Search: Actionable
blog.getjar.com
webpronews
pcworld

13. Mobile Search: Apps
Source: Nielsen July 2012
Yelp: mobile usage now accounts for 40% of their activity, up
from 27% in 2010.
Groupon: 30% of all transactions are on mobile, tripled in just
one year.

14. Mobile Search: Beyond Text
• Touch/Gesture
• Audio
• Visual
• Location
• Augmented Reality
• Proactive

15. Searching: Touch/Handwriting

16. Searching: Touch/Gesture

17. Searching: Audio: By Voice

18. Searching: Audio

19. Searching: Audio
Dragon Medical Mobile

20. Search: Location

21. Search: Location
Enhances Google Suggestions

22. Search: Location
Personal History: Desktop to Mobile
Apple announced
this for Safari
yesterday! (part of
os6 upgrade)

23. Search: Location
Knowledge Graph Enhanced

24. Search: Location
Google Public Transit
Google Maps Bikes

25. Search: Location
Inside!
Bing Venue maps on Bing (# in US covered):
• Airports (85)
• Amusement Parks (1)
• Casinos (25)
• Convention Centers (2)
• Hotels (2)
• Malls (1370)
• Museums (1)
• Shopping Districts (26)
• Stadiums (21)
• Universities (20)

26. Search: Location
Shopping Tips!

27. Search: Location

28. Search: Visual

29. Search: Visual

30. Search: Visual Google Goggles

31. Search: Visual Google Goggles

32. Search: Visual
The Met

33. Search: Visual Google Goggles

34. Search: Visual Google Goggles
Product Info

35. Search: Visual Google Goggles
http://thenextweb.com/google/2012/08/23/google-goggles-latest-update-makes-easier-shop-irl/

36. Search: Visual Google Goggles
Translation

37. Search: Visual Google Goggles
Solve Sudoku!

38. Search: Visual
Quora
http://reviews.cnet.com

39. Search: Visual QR Codes?
http://www.aericon.com/blog/

40. Search: Augmented Reality

41. Search: Augmented Reality

42. Mobile Search: Personalized?
http://pewinternet.org/Reports/2012/Mobile-Privacy/Key-Findings/Mobile-Privacy-and-Data-Management.aspx

43. Mobile Search: Messaging

44. Mobile Search: iPhone/Siri
Voice Activated Mobile Virtual Assistants: ask them anything (search for anything)

45. Mobile Search: iPhone/Siri
http://shitthatsirisays.tumblr.com/

46. Mobile Search: iPhone/Siri
http://searchengineland.com

47. Mobile Search: Google Now
Intelligent Push

48. Mobile Search: Google Now

49. Mobile Search: Google Now

50. Mobile Search: Google Now
Sam Biddle of Gizmodo sums up Google Now:
It thinks for you, providing information cues
even when you haven’t ask for them.
Google Now is supposed to be
as smart as you—maybe even smarter.
This isn’t search, it’s tell.
Google Voice Search, Google Search Plus Your World, Knowledge Graph, Google Now

51. Mobile Search: Now vs Siri
Study: Apple’s Siri is wrong over 1/3 of the time!
Based off these results, Piper Jaffray’s Gene Munster gives Apple
a letter grade of a “D” and gives Google’s voice assistant a
“B+.” in 1600 questions:
• Google replies accurately 86 percent of the time
• Siri comprehends 83 percent of queries in noisy conditions; 89
percent in a quiet room
• Siri answers accurately 62 percent of the time on the street; 68
percent in a quiet room.

52. Mobile Search: ANSWERS!
http://www.cnet.com

53. Mobile Search: Now vs Siri
Currently Siri gets:
60% of its answers from Google
20% from Yelp
14% from WolframAlpha
4% from Yahoo
2% from Wikipedia
Google provides 100% of navigation
results, 61% of information results,
48% of commerce results and 42% of local
results.
"With the iOS 6 release in the fall, we expect
Siri to improve meaningfully while reducing
its reliance on Google from 60% to 48%.“ http://tech.fortune.cnn.com

54. Mobile Search: Now vs Siri
http://www.cnet.com

55. Mobile Search: “Eyes Free”

56. Mobile Search: Google Future
Jack Menzel, Director, Product Management of Google Search, quoted in
http://www.mobile-apps-news.com

57. Mobile Search: Google Glasses

58. MOBILE SEARCH
Megan Fox Web Search University Sept 2012
Director of Knowledge Management and IT mfox@jff.org
Jobs for the Future http://slidesha.re/NZfMst