1. Passenger

2. Webpage
Shows upcoming/ past tour ‘gig’ dates and availability upon page loading
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Newsfeed of tours and blogs from Passenger, keeping fans updated in one reel.
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‘Follow’ option – subscribing to ‘Passenger’ to get latest news –(Marketing) Interaction
with other fans – Web 2.0
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Enables album sales (Marketing) Differentiating between old and new marketing with
access to Physical sales (CD) or digital download (MP3)
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Lyric option for fans to learn songs prior to gigs
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Tickets for upcoming gigs sold on website, promoting artist
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‘Store’ Merchandise to promote artist, i.e. T-shirts of hit ‘Let her go’, wristbands etc.
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3. Social Networking
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Facebook:954,200 likes
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48,089 talking about this
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Link to iTunes www.itunes.com/passenger
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Ticket availability for those who haven’t accessed the website
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Event updates
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Link to artists’ store –Links to website, consumers remember the
website and refer back in future. Promotes artists while marketing merchandise and music.

4. Twitter:
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237,329 Followers
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Link to Facebook page, which then diverts to artists webpage.
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Artist interacts with consumers, thanking audiences in Copenhagen and Stokholm (for
example) for watching the gig, makes relationship personal.
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Pics of general things/ tour pictures, makes artist seem ‘down to earth’ promoting a
‘normal’ figure.

5. Youtube:
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place.
491,368 Subscribers
New releases put on the Youtube channel first, before televised.
‘Subscribe’ option – Notifies consumer when material is released or any activity takes
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Collaborative videos with Ed Sheeran, a well-known ‘up and coming’ artist whom
Passenger was the supporting act for during 2012.
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Initiates relationship between Sheeran and Passenger fans, same style of music,
promoting eachother.
http:// www.youtube.com/watch?v=F2K_7-MHt3k
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When watching a video, a bar of suggestions appear, to indicate other videos
consumers may enjoy by the same artist that the perhaps hadn’t heard. Promotes music / artist
further.