1. What RIM Could Learn From the High-Riding Apple
Megan Cunningham
Source:
http://technogoblog.wordpress.com/2012/07/26/what-rim-could-learn-from-the-high-riding-apple/

2. It used to be that I was rooting for Research In Motion to
make a huge comeback. However, recent actions done by
the company are forcing me to rethink that; and if they
continue to make huge blunders, I may just have to sell my
phone which is BlackBerry Curve and get the competition’s
smartphone instead.
Two major marketing moves have just made it clearer how
far behind RIM is trailing. First, they recently launched an ad
campaign that was designed to draw in the younger
demographic to their fold (which, as we all know, is
currently held in sway by the iPhone’s hip image). While
certainly aggressive, the ad campaign nevertheless takes a
huge misstep: The twenty-something faces meant to be
relatable to the desired crowd are anything but. The way
they present themselves, they seem more intent to be all
business-like, if not in their whole demeanor, then at the very
least in the way they use their smartphones. While
professionalism at such an early age is definitely an
admirable trait, the fact of the matter is the targeted age
group is for the most part more concerned with fashion than
functionality (although the competing smartphones are
hardly impractical).
Secondly, RIM gave a rather lacking impression at last May
BlackBerry World 2012 convention. When the highlight of a
tech event is the afterparty rather than the techs
themselves, you just know that a company is in deep water.
Source:
http://technogoblog.wordpress.com/2012/07/26/what-rim-could-learn-from-the-high-riding-apple/

3. RIM is hinging on the BlackBerry 10 as their saving grace;
more specifically, on the BB 10’s virtual keyboard. While a
marketing focus on keyboards is hardly surprising,
considering keyboards have always been a BlackBerry
trademark, this was back when said keyboards were still
physical. Now that they’ve gone virtual, what’s separating
them from countless other OSes’ keyboards out there? It’s
moves like these that give consumers one more reason to
consider a BlackBerry trade in.
In sharp contrast, Apple wowed the crowd at the recently
concluded World Wide Developers Convention (WWDC)
2012. Despite the disappointing absence of the iPhone 5,
Apple’s iOS 6 presentation more than made up for that.
After all, what better measure is there for the merits of a
device than the device’s functions; and the iOS 6 showed
what the next iPhone iteration would be capable of in
spades.
Two iOS 6features of note were the new Maps app and the
vastly improved Siri. Maps seeks to up the ante for
navigation programs by incorporating a seemingly simple
yet profoundly useful “turn-by-turn” feature, which makes
the onscreen map turn relative to the direction a user is
facing. Additionally, the app also has the so-called Flyover
mode, which is a 3D rendering of a city where a user can
zoom in and out, and fly through and over to get a more
detailed look at his desired destination.
Source:
http://technogoblog.wordpress.com/2012/07/26/what-rim-could-learn-from-the-high-riding-apple/

4. As impressive as Maps sounds, the new and improved Siri
outdoes it by a mile. Aside from the expected upgrade in
accent and language recognition capabilities, she is also
now more integrated than ever with the iGadgets’ other
apps, further expanding her virtual assistant role. Moreover –
and if Apple pushes through with the plan – we could be
seeing iDevices become essential driver accessories soon. In
a nutshell, an iGadget (via Siri) could be acting like a real-
live K.I.T.T. (of Knight Rider fame). It’s essentially future-tech;
except that the future is now here.
Almost everybody waits for the coming of iPhone 5, some of
them sell broken electronics just to earn cash.
The difference between the two companies is apparent.
Whereas Apple continuously seeks to innovate beyond
even the physical limitations of their products, RIM seems
content to regurgitate traditional (and outdated) marketing
methods. If RIM wants to see a resurgence anytime soon,
they better wise up lest even their most faithful users are
forced to finally sell their old BlackBerrys for something
better.
Source:
http://technogoblog.wordpress.com/2012/07/26/what-rim-could-learn-from-the-high-riding-apple/