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Megan Cartwright
    StayConnected
Regan   Sound Familiar?
Now there are two!?
Now there are two!?


  Sound Familiar?
How do you re-connect?


     Go to:                      See the friends
                   Login with
stayconnected-                      you can
                   Facebook
   app.com                      reconnect with!
How do you measure connectedness?
                 Likes on                Number
                            Number of
                   your                     of
  Comments on                 tags in                  Comments
                 photos                  messages
   your photos              photos and                 on friends’
                             statuses                    status


 Likes on your                                  Likes on friend’s
     status                                          status


Comments on                                          Comments on
 your status                                        friend’s photos

                               PCA                      Likes on
Common likes
                                                        friend's
                                                        photos
PCA determines the most meaningful interactions!

                 Likes on                Number
                            Number of
                   your                     of
  Comments on                 tags in                  Comments
                 photos                  messages
   your photos              photos and                 on friends’
                             statuses                    status


Likes on your                                   Likes on friend’s
    status                                           status


Comments on                                          Comments on
 your status                                        friend’s photos

                               PCA                      Likes on
Common likes
                                                        friend's
                                                        photos
Friend “Connectedness”


                                               Closest Friends
Meaningful Interactions




                          Total Interactions
Friend “Connectedness”


                                               Closest Friends
Meaningful Interactions




                            Less
                           Close
                          Friends




                          Total Interactions
Friend “Connectedness”


                                               Closest Friends
Meaningful Interactions




                                    Somewhat
                                      Close
                                     Friends
                            Less
                           Close
                          Friends




                          Total Interactions
Tools Used
About Megan.
B.S. Physics UW, Seattle
*GO HUSKIES!

Ph.D. Space Physics, UCLA

Postdoc, UC Berkeley

You’ll find me:
   *Snowboarding
   *Traveling
Friend “Connectedness”
Meaningful Interactions




                                               Positive Slope:
                                               Your friends communicate
                                               more with you


                                               Negative Slope:
                                               You communicate
                                               more with your friends


                          Total Interactions

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StayConnected app measures friend connectedness

  • 1. Megan Cartwright StayConnected
  • 2. Regan Sound Familiar?
  • 4. Now there are two!? Sound Familiar?
  • 5. How do you re-connect? Go to: See the friends Login with stayconnected- you can Facebook app.com reconnect with!
  • 6. How do you measure connectedness? Likes on Number Number of your of Comments on tags in Comments photos messages your photos photos and on friends’ statuses status Likes on your Likes on friend’s status status Comments on Comments on your status friend’s photos PCA Likes on Common likes friend's photos
  • 7. PCA determines the most meaningful interactions! Likes on Number Number of your of Comments on tags in Comments photos messages your photos photos and on friends’ statuses status Likes on your Likes on friend’s status status Comments on Comments on your status friend’s photos PCA Likes on Common likes friend's photos
  • 8. Friend “Connectedness” Closest Friends Meaningful Interactions Total Interactions
  • 9. Friend “Connectedness” Closest Friends Meaningful Interactions Less Close Friends Total Interactions
  • 10. Friend “Connectedness” Closest Friends Meaningful Interactions Somewhat Close Friends Less Close Friends Total Interactions
  • 12. About Megan. B.S. Physics UW, Seattle *GO HUSKIES! Ph.D. Space Physics, UCLA Postdoc, UC Berkeley You’ll find me: *Snowboarding *Traveling
  • 13. Friend “Connectedness” Meaningful Interactions Positive Slope: Your friends communicate more with you Negative Slope: You communicate more with your friends Total Interactions

Notes de l'éditeur

  1. How do you re-connect? Which friends are the friends you haven’t talked to lately, that are still important to you?
  2. My friends mean a lot to me as I’m sure your friends mean a lot to you.We enjoy spending time with our friends, participating in each others lives, But life often gets in the way and despite best intentions we lose track of our friends.Social networks do a great job of making us feel connected, we can see what's going on in people’s livesBut how connected are we really?
  3. My friends mean a lot to me as I’m sure your friends mean a lot to you.We enjoy spending time with our friends, participating in each others lives, But life often gets in the way and despite best intentions we lose track of our friends.Social networks do a great job of making us feel connected, we can see what's going on in people’s livesBut how connected are we really?
  4. My friends mean a lot to me as I’m sure your friends mean a lot to you.We enjoy spending time with our friends, participating in each others lives, But life often gets in the way and despite best intentions we lose track of our friends.Social networks do a great job of making us feel connected, we can see what's going on in people’s livesBut how connected are we really?
  5. How do you re-connect? Which friends are the friends you haven’t talked to lately, that are still important to you?
  6. The app will measure how connected you are to your friends – but how does it do that?There are so many ways we interact with our friends on Facebook…what are the important features?Using a procedure called principal component analysis we can determine which features are most important.This PCA analysis uses an orthogonal transformation that converts a set of potentially correlated variables into a set of linearly uncorrelated variables called principal components, where the first principal component is the largest variance and so far down to the smallest variance component. This is based on a normal distribution, which is not necessarily the case here – but it is a convenient way to reduce the dimensionality of our features space (where we are finding a direction onto which to project the data which minimizes the error).
  7. This application found that the most important features (by an order of magnitude) are commenting and liking our statuses. The interesting thing about this is we can use that information to find how much we communicated with our friends and vice versa. (next plot)Describe how these red boxes are the meaningful interactions
  8. Using the most important features:I normalized them by Subtracting the number of your likes from the number of your friend likes for each friendNormalized this by using a sigmoid function (1 / 1 +exp(-constant*subtraction))Summed the two normalized features (# of likes and # of comments) = Ratio of CommunicationFound the k-means clusteringCluster at the top of my closest friends – zoom in that Cluster at the bottom of my least close friends – zoom in on thatBut these are the friends I most care about the ones in the middle
  9. Using the most important features:I normalized them by Subtracting the number of your likes from the number of your friend likes for each friendNormalized this by using a sigmoid function (1 / 1 +exp(-constant*subtraction))Summed the two normalized features (# of likes and # of comments) = Ratio of CommunicationFound the k-means clusteringCluster at the top of my closest friends – zoom in that Cluster at the bottom of my least close friends – zoom in on thatBut these are the friends I most care about the ones in the middle
  10. Using the most important features:I normalized them by Subtracting the number of your likes from the number of your friend likes for each friendNormalized this by using a sigmoid function (1 / 1 +exp(-constant*subtraction))Summed the two normalized features (# of likes and # of comments) = Ratio of CommunicationFound the k-means clusteringCluster at the top of my closest friends – zoom in that Cluster at the bottom of my least close friends – zoom in on thatBut these are the friends I most care about the ones in the middle
  11. Using the most important features:I normalized them by Subtracting the number of your likes from the number of your friend likes for each friendNormalized this by using a sigmoid function (1 / 1 +exp(-constant*subtraction))Summed the two normalized features (# of likes and # of comments) = Ratio of Communication
  12. Using the most important features:I normalized them by Subtracting the number of your likes from the number of your friend likes for each friendNormalized this by using a sigmoid function (1 / 1 +exp(-constant*subtraction))Summed the two normalized features (# of likes and # of comments) = Ratio of Communication
  13. Using the most important features:I normalized them by Subtracting the number of your likes from the number of your friend likes for each friendNormalized this by using a sigmoid function (1 / 1 +exp(-constant*subtraction))Summed the two normalized features (# of likes and # of comments) = Ratio of CommunicationFound the k-means clusteringCluster at the top of my closest friends – zoom in that Cluster at the bottom of my least close friends – zoom in on thatBut these are the friends I most care about the ones in the middle