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Advertising Campaign  2011 Presented by: Meghan Ritter   Client: Bob Flannery
Client Overview Started in the 1970’s in Tennessee Almost 900 restaurants Casual dining committed to guest happiness Quality, passion and pride Comfortable, relaxed atmosphere
SWOT Analysis Strengths: ,[object Object]
Fresh food
Original drinksWeaknesses: ,[object Object]
No well-known specialsThreats: ,[object Object]
Applebee’s
T.G.I. FridaysOpportunities: ,[object Object]
Getting customer feedback
Keep up with competition,[object Object]
Branding Strategy Focusing on drawing in more guests Welcoming to all Doing whatever it takes to make guests leave happy Laid-back environment History contributes to success
Communications Strategy Goal is to promote the salad bar by getting customer feedback Targets local customers between 35 and 50 Research will be found using surveys

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Ruby Tuesday Advertising Campaign

  • 1. Advertising Campaign 2011 Presented by: Meghan Ritter Client: Bob Flannery
  • 2. Client Overview Started in the 1970’s in Tennessee Almost 900 restaurants Casual dining committed to guest happiness Quality, passion and pride Comfortable, relaxed atmosphere
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  • 11. Branding Strategy Focusing on drawing in more guests Welcoming to all Doing whatever it takes to make guests leave happy Laid-back environment History contributes to success
  • 12. Communications Strategy Goal is to promote the salad bar by getting customer feedback Targets local customers between 35 and 50 Research will be found using surveys
  • 13. Ruby Tuesday Salad Bar: Choosing 10 Fresh New Choices Measured by the salad bar sales Casual tone Fresh and healthy food Led by team of advertisers Creative Brief
  • 14. Improving what is already unique about Ruby Tuesday Tactics: Surveys Internet Ad Magazine Ad Billboard Ad Success measured following campaign Media Plan