Top 10 Learning Questions Kotler Chapter 14 Zaragoza S080135 De Ungria V54

1. TOP 10 Learning Questions for Ch 14 Developing Pricing Strategies and Programs Zaragoza April 15, 2011 meghanngettingthere.blogspot.com

3. Consumers arrive at Price Perceptions via 4 Key Points meghanngettingthere.blogspot.com Reference Prices Price – quality Inferences Price Endings Price Cues

4. Because of PRICE, consumers make JUDGEMENTS when COMPARING SIMILAR PRODUCTS meghanngettingthere.blogspot.com From Philip Kotler’s, Marketing Management, 13 th Edition $20.88 $14.68 400 Tablets 270 Tablets

7. Prices with rightmost numbers “9” or an odd number are deemed to be a BARGAIN meghanngettingthere.blogspot.com From Philip Kotler’s, Marketing Management, 13 th Edition

8. meghanngettingthere.blogspot.com From Philip Kotler’s, Marketing Management, 13 th Edition Moreover, products tagged with prices with rightmost numbers “.00 c” are deemed to be of SUPERIOR QUALITY $50.00 $16.99 Trattoria Steaks-to-Go

11. Consumers may GUESS the price of one product by COMPARING it to a similar product they ALREADY KNOW of meghanngettingthere.blogspot.com Reference Prices

12. A company would price its product LOWER than its MAIN COMPETITOR’s product meghanngettingthere.blogspot.com Reference Prices

15. No. of Signs, Exposure = Effectivity meghanngettingthere.blogspot.com From Philip Kotler’s, Marketing Management, 13 th Edition Price Cues

16. The amount of signs affect the shopping behavior of consumers meghanngettingthere.blogspot.com From Philip Kotler’s, Marketing Management, 13 th Edition Price Cues

19. Setting Price STEP 1: Companies decides its GOAL of where it wants to POSITION its MARKET OFFERING meghanngettingthere.blogspot.com From Philip Kotler’s, Marketing Management, 13 th Edition

20. The price set by the company helps them achieve their GOAL in the MARKET. Setting the RIGHT PRICE allows a company to adjust its production to make them an industry leader. meghanngettingthere.blogspot.com From Philip Kotler’s, Marketing Management, 13 th Edition

23. Setting Price STEP 1: Companies decides its GOAL of where it wants to POSITION its MARKET OFFERING meghanngettingthere.blogspot.com From Philip Kotler’s, Marketing Management, 13 th Edition

24. In times of crisis, companies focus on one goal and resort to strategies that stabilize their business and keep them afloat. meghanngettingthere.blogspot.com From Philip Kotler’s, Marketing Management, 13 th Edition

27. Setting Price STEP 5: SELECT Prices through 6 METHODS considering 3 Different Factors meghanngettingthere.blogspot.com From Philip Kotler’s, Marketing Management, 13 th Edition Markup Target-return Perceived-value Going-rate Auction-type Value

28. This factor is what MAINLY DRIVES any company to PRODUCE and PRICE SET meghanngettingthere.blogspot.com From Philip Kotler’s, Marketing Management, 13 th Edition

31. STEP 5 in Price Setting: Method# 6 -- LET THEM BID meghanngettingthere.blogspot.com From Philip Kotler’s, Marketing Management, 13 th Edition

32. Sellers price similar products DIFFERENTLY to make them more COMPETITIVE in the market meghanngettingthere.blogspot.com From Philip Kotler’s, Marketing Management, 13 th Edition

35. meghanngettingthere.blogspot.com From Philip Kotler’s, Marketing Management, 13 th Edition Companies lower prices in order to INCREASE PROFITS

36. Companies lower prices in order to INCREASE PROFITS meghanngettingthere.blogspot.com From Philip Kotler’s, Marketing Management, 13 th Edition

39. This method helps COMPANIES INCREASE SALES meghanngettingthere.blogspot.com From Philip Kotler’s, Marketing Management, 13 th Edition

40. This method also helps to increase publicity and demand meghanngettingthere.blogspot.com From Philip Kotler’s, Marketing Management, 13 th Edition

42. TOP 10 Learning Questions for Ch 14 Developing Pricing Strategies and Programs Zaragoza April 15, 2011 meghanngettingthere.blogspot.com