1. Proposal
The target audience that I wanted this music video to appeal to is teenagers/
young adults because this is similar to my situation now therefore I can relate
more and be more aware of what they are interested in. Genre of music will be
pop/modern rock. I have been influenced by the artists that are popular today
and are in the charts. For example Olly Murs – ‘Dance with me Tonight’ and
also the films, ‘Say Anything...’ and ‘10 Things I Hate About You’ which have a
similar concept to the story in Olly Murs video.
The ideas for the music video will be based on narrative music video. I would
like to tell a story coming from the artist and have a circular narrative where
the end is shown at the beginning and also flashbacks throughout.
Music Video Treatment
Song/Music:Dance With Me Tonight By Olly Murs
Director/Prod House:Megan Robinson / Robinson’s Production
General Concept:
Olly Murs gets his woman to dance with him. He goes out of his way to impress
her and causes a lot of problems with the neighbours who report him to the
police.
Jamie’s dad was trying to pull Jamie away but wouldn’t let Olly go and Olly was
holding on to her.
Olly’s girlfriend Jamie is not allowed to see Olly because of Jamie’s parents said
she is not allowed to go to prom with him. So Olly and Jamie and their friends
are going to prom anyway but in secret. Olly and his boy mates drove a car to
go to the prom but on the way there, they went to a lot of different types of
shops like shoes department, suits department, barbers, and florist. Jamie and
her girlfriends are at her home getting ready for the prom. Then Olly and his
mates pulled up outside quietly then Olly rang Jamie to say that they are here
and waiting for them. The girls were ready and came downstairs very quietly
and snuck out of the back door. The girls got in the car with them. Olly drove
all them to the prom. They all arrived at the prom then Jamie and her friends
were sitting down then Olly get his mates to ask Jamie’s friends to dance with
them and Olly walked up to Jamie and took her hand and danced. Back at
Jamie’s house, her mum walked up downstairs to check on Jamie but she

2. wasn’t in her room so her mum ran down and told her dad. Then they went to
the prom and Olly and Jamie got in trouble. Jamie’s dad got her and tried to
take away from Olly. Olly said, ‘I love you’ and she said it back to him then her
dad realised Olly is a good guy, just didn’t want to lose her daughter but he
never will. So he let her go and can see Jamie was happy and ran up to Olly. At
the end they were dancing and happy.
Guidelines:
We might not be able to get the settings we wanted to get. For an example,
the settings of the prom might not be available at the time of the filming. We
might not have enough extras. The equipment I have might not be of high
standard.
Pegs:
http://youtu.be/F3EG4olrFjY- Olly Murs’ music video of ‘Dance with me
tonight’.
http://youtu.be/w6XGUhzfutc - 10 things i hate about you (can’t take my eyes
off you)
http://youtu.be/-j379JbL-xM – Say Anything (Boombox scene)

3. The rules that I want to apply in making the music video:
1. It is a narrative music video.
2. Outdoor and indoor settings will be used.
3. Two main characters, one will be the singer and one will be who he is
singing to and also have few extras depending on the story.
4. Main singer should be in his suit
5. A car will be required
6. Lighting for outdoor evening use
7. Specific Costumes need in this music video
8. Make-up need to be used

4. Crew:
Director / Production Designer: Megan Robinson
Directors of Photography: Megan Robinson
Assistant Director: Michael Greentree
Production Manager: Paige Ward
Art Director: Paige Ward
Set Decorator: Megan Robinson
Head Stylist: Paige Ward
Make-up: Megan Robinson
Editor: Michael Greentree
GFX:
Equipment:
Concerns:
1) Budget: 200k
2) Coverage: Look magazine
3) Invitations and Guest List (Finalize by December 2012)
4) Call Time: 10am for crew, 11am for Artist and extras
5) Talents: 15-20
6) Design Requirements by December 2012
7) Service Vehicles and Catering
8) Standby Areas