The document analyzes responses to a questionnaire about watching documentaries. It found that most respondents were ages 15-21. Responses were also near equal between males and females. The majority watch documentaries 1-2 times per week and prefer to watch them on Channel 4 or catch up online. Popular documentary interests included recent events, problems, and life stories. Most would be interested in a documentary titled "High Street vs. Designer".
2. 1: PLEASE CIRCLE YOUR AGE GROUP
12-14 15-17 18-21 21-25 26-30 30+
2 8 5 2 1 2
From this question we have established that the majority of people
who answered our questionnaire were between 15 and 21, for this
reason we will make sure we aim the documentary at them. Our
Camden setting is age appropriate, we will make sure they can
relate to the products we talk about.
3. 2: PLEASE CIRCLE YOUR GENDER
MALE FEMALE
11 9
As you can see the number of males and females who
answered our questionnaire is near enough equal therefore if
there is a similar level of interest from both sexes we will be
careful to include products which will interest both males and
females.
4. 3: DO YOU WATCH DOCUMENTARIES
YES NO
15 5
From this questionnaire we were able to narrow
down our results to those who watch
documentaries and would therefore have a
possible interest in watching ours.
5. 4. IF YES HOW OFTEN?
Everyday 2x + a week Twice a Once a Once a
week week month
2 2 3 5 3
From this question we would be able to engage how
many times we should show our documentary, from
our results the most popular would be once a week.
6. 5. WHAT CHANNEL DO YOU USUALLY WATCH
DOCUMENTARIES ON?
BBC CHANNEL 4 ITV CHANNEL 5 OTHER
3 8 3 1 0
As you can see the most popular channel to watch
documentaries on is Channel 4, we have already
established the Channel 4 is well known for its
documentaries and therefore have already chosen to
market our documentary with them.
7. 6: WHAT TYPE OF DOCUMENTARY ARE YOU
MORE INTERESTED IN?
Nature Recent Problems Life stories Other...
events
1 4 5 4 1
Our documentary comes under problems, recent
events and life stories. It is therefore a mixture of the
most popular documentary types.
8. 7:WHAT DO YOU WANT OUT OF WATCHING A
DOCUMENTARY?
To be informed To be entertained
8 7
We will ensure our documentary both informs
and entertains.
9. 8: WHAT MEDIA DO YOU WATCH
DOCUMENTARIES ON?
TV ONLINE
10 5
We would make sure our
documentary was accessible on
TV and online.
10. 9: HOW WOULD YOU CATCH UP ON
DOCUMENTARIES YOU MISS?
On demand SKY Online +1
4 3 5 3
The most popular catch up method is online,
therefore we would provide this service.
11. 10: WHICH DO YOU PREFER?
Voice over On screen interviewer
7 8
We will be using both techniques
in our documentary to keep it
engaging.
12. 11: WHICH OF THE FOLLOWING WOULD YOU
BE MOST INTERESTED IN WATCHING?
My big fat gypsy The blue planet Louis Theroux
wedding documentaries
9 2 4
My big fat gypsy wedding is a channel 4 programme,
therefore those who are most interested in watching
that from seeing the poster have a good chance of
being interested in ours as we are going to use similar
advertising as channel 4.
13. 12: DO YOU EVER WATCH DOCUMENTARIES
ONLINE? IF YES PLEASE CIRCLE
4OD ITV PLAYER BBC I player Other
10 2 3 0
As you can see the most popular choice for
catching up on documentaries online is 4OD.
This is why we are marketing with Channel 4.
14. 13: DO YOU WATCH DOCUMENTARIES FOR?
Entertainment Knowledge
8 7
As you can see it is about half and half, we will
ensure our documentary does both. We will
include facts and statistics about high street and
designer fashion for those who like to gain
knowledge. And make sure our documentary is
engaging through our choices of mise-en-scene
for those who like to be entertainment.
15. 14: WHAT TYPE OF BACKGROUND MUSIC DO
YOU LIKE IN DOCUMENTARIES?
POP ROCK JAZZ CLASSICAL OTHER
7 1 1 1 5
As you can see Pop music was the most popular
choice, this type of music will appeal to our target
audience as we will use current music. Those who
said other specified whatever fits, in the case of our
documentary pop is the most appropriate choice.
16. 15: WOULD YOU BE INTERESTED IN WATCHING A
DOCUMENTARY TITLED ‘HIGH STREET VS.
DESIGNER’?
YES NO
14 1
A large number of the people we interviewed said they would
be interested in our documentary, we therefore know it is a
popular idea and a topic people are interested in. Reasons for
being interested in our title included ‘an interest in fashion’,
‘liking existing fashion documentaries such as Mary Queen of
Shops’ and ‘ an interest in the difference between high street
and designer brands’.
