Industry shampoo

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FMCG Products ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

TARGET OF SHAMPOOS ,[object Object],[object Object],[object Object],[object Object],[object Object]

Shampoo Usage ,[object Object],[object Object],[object Object]

Shampoo market Size in India ,[object Object],[object Object],[object Object]

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About clinic all clear ,[object Object],[object Object],[object Object]

POSITIONING OF BRANDS Clinic all clear Cheap Beauty Shampoo Clinic Plus Daily Care, Clinic Plus Ayurveda 50p, Re1 First to have 50p sachets sunsilk HUL Family, Health Shampoo Sunsilk blackl,pink,yellow 50p -Re2 dove Soft condtioner shampoo .dove white & dove blue Not available Lux HUL Beauty Shampoo It is a beautifying shampoo.less medicated 50p- Re1

NAME OF SHAMPOO IMAGE PROS & CONS comments SOURCES TO BUY sunsilk Pros: Cleans well, nice scent, inexpensive . Cons: Not all formulas clean equally well, unexceptional. Best shampoo Unilever Conditioners, Shampoos Hair Care 12 oz. Normal Hair ,[object Object],[object Object],NEUTROGENA Pros: Helps remove buildup, good for all hair types. Cons: Slight medicinal smell, a bit expensive. Clarifying shampoo ,[object Object],[object Object],[object Object]

HEAD & SHOULDE CLASSIC Pros: Best for mild dandruff, least expensive brand that has zinc pyrithione, less irritating than other anti-dandruff shampoos. Cons: Some claim the shampoo can be harsh, won't work for severe dandruff. Anti-dandruff shampoo ,[object Object],[object Object],[object Object],JOHNSONS Pros: Extremely gentle, good smell, inexpensive . Cons: Too mild for adults who use styling products. Baby shampoo ,[object Object],[object Object]

ACCORDING TO THIS ON THE TOP IS

Clinic Plus…My didi told me how to use it. I love the smell We don’t use shampoos…hair becomes weak. But we use LUX soap to wash hair. I use all of them. I like H&S, VATIKA, CLINIC PLUS, SUNSILK. They make hair soft. I don’t use shampoos, they are for girls. CONSUMERS SPEAK

I tried number of brands and then chose CLINIC PLUS. I don’t go by TV ads, they are all the same. I am from Mumbai and have been using shampoos. I like SUNSILK and CLINIC PLUS. We buy bottle for entire family from Satara once a month. CLINIC PLUS. I buy the shampoo from the market. Mom doesn’t use it . Only I put shampoo before going to school every SUNDAY.

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