Introduction to the concept of Web 2.0, and ways the changing technology landscape is changing the work of Cooperative Extension.

1. Technology in Today’s World
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How Web 2.0 Is Changing
Extension’s Role
Dr. Diane Bales
Associate Professor,
Human Development and Family Science
Human Development Specialist,
Cooperative Extension

2. Quick Brainstorming
 What technology tools do you have in your
purse, backpack, or other bag right now?
 Be as creative as you can!
 Write quickly; don’t stop to evaluate ideas

3. Attitudes about Technology
Technology = change

4. What Makes the Web Useful?

5. How do you find information?
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 Imagine that a friend comes to you looking
for advice on how to lose weight. You don’t
feel like an expert, so you go looking for
information online. What would you do first?
a. Post a question on Facebook
b. Look for a YouTube video
c. Search well-known companies like Weight
Watchers
d. Do a Google search

6. Web 2.0
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 The web is no longer just a source of static
information
 Users expect to contribute to content
 Content changes much more quickly
 Collected knowledge
 How do we know what to trust?

7. The Online World Is Changing
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 Consumers expect to be in control
 Less respect for expertise
 Learning is less linear and more chaotic
 Learning is embedded in a culture of speed
 We are challenged by “info-glut” and
information anxiety
 New technologies are creating communities
of learners

8. Using the Web to Communicate
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 Websites
 Practical answers to relevant questions or issues
 Simple, but not simplistic, information
 Answer “WIIFM?”
 Design of website matters
 Social Media
 Use for conversation, not just advertising
 Keep posts/pages updated!
 Don’t overdo number of posts

9. Managing Information: Curation
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Tools for Aggregating Information
 Flipboard app
 Zite (for iPad/iPhone)
 Mashable – Family and Parenting
(mashable.com/family-parenting)
Tools for Curating a Topic
 Scoop It! - Great Mentoring
 Paper.li – Great Parenting News

10. One More Perspective
 Technology changes how
we think about the world…
 But it’s not the only tool
available!