Is your business taking advantage of the growth of mobile internet usage? If you manage a small to mid-sized business, here's some statistics to show the importance of mobile app development.

1. 20 Reasons Why Your Business
Needs an App in 2014

2. of small businesses consider mobile marketing
crucial to their growth in the next five years.69%
Over the past year…
There has been a
significant increase in
Awareness Acceptance
Source: Web.com- 2012
Adoption

3. As of January 2014, American adults will own the
following:
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
A tablet computer
An e-reader
A smartphone
A cell phone 90%
58%
32%
42%
Source: The Pew Internet Project

4. From June 2010 to June 2013, the duration of consumer’s Internet
browsing time on smartphones increased by 359%, compared to 4%
on desktops…
0% 50% 100% 150% 200% 250% 300% 350% 400%
Desktop
Mobile
Internet browsing time
2010 2013
359%
4%
Source: Gian Fulgon, executive chairman and co-founder of comScore, Internetretailer.com

5. And by 2014, mobile Internet usage will overtake
desktop Internet usage. Source: Nieslen
0%
5%
10%
15%
20%
25%
30%
35%
40%
Mobile Mobile
As of May 2013
As of May 2013
34%
34% of cell internet users go online mostly using their phones,
As opposed to other devices such as desktops or laptops
Source: The Pew Internet Project

6. Source: constant contact: Why small business owners need to pay attention to mobile and local search
0% 10% 20% 30% 40% 50% 60% 70%
38%
57%
61%
Are more likely to contact a local
business that has a mobile site
Will leave a non-mobile site in favor for a competitor’s
site
Will not recommend a business with a poorly-
designed mobile site
How Do Consumers Feel About Sites Not Optimized
for Mobile?

7. Of small businesses
have a website60%
26%
14%
Have a mobile-friendly website
(Same layout/content as standard site adjusted
to suit smartphone screen)
Have a stand alone mobile website
(Content/layout designed specifically
for mobile purposes)
Source: Web.com- 2012
BUT
AND

8. 33%
85%
84%
SMB’s Attitude toward Mobile
believe that having a website that can easily be viewed on a
mobile device is important to their business
feel that more consumers will find their business on mobile
sites in the future
have a mobile-optimized
website
Source: Constant Contact, Ipsos/TNS
How Do Business Owners Feel about Mobile?
SMB – Small to
Medium
Businesses

9. Benefits
of
mobile
marketing?
84%
Of small businesses with a mobile presence attribute
the increase of new business activity
as a result of their mobile marketing efforts.
Source: Web.com- 2012

10. Why are small business owners eager to
invest in mobile marketing?
38% 34%
36%
Source: Web.com- 2012,
Constant contact small business pulse survey.
To gain competitive
advantage
To attract ‘local customers’
To provide better service to
existing customers

11. of mobile users use their devices for local search
95%
Source: Forbes

12. Source: Gian Fulgoni, executive chairman and co-founder of comScore
Of consumers visit a retail site on mobile
through an app80%

13. 0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
2013 2014
Apps Continue to Dominate the Mobile Web
80%
20% 14%
86% Mobile Web
Apps
Percentage
Of time spent
Mobile app usage increases in 2014,
as mobile web surfing declines.
Source: Flurry Analytics

14. of small businesses currently do not have a
mobile search strategy and missing out on
consumers trying to find them via a smartphone
device.
61%
Over
Mobile
Search
Volumes
Small
Businesses
Lagging behind
in mobile search strategy
Source: Web.com- 2012

15. With more consumers relying on mobile for their
purchasing decisions, it’s critical for businesses,
large and small, to consider the power of mobile.
Is your business utilizing the power of
mobile?
More and more businesses are taking advantage of
the rising trend of mobile apps. Regardless of whether
you’re starting a new business or have years in the
industry, a mobile app is an essential tool in keeping
customers aware of your brand.

16. Long Story Short:
Your customers are
becoming mobile.
Are you?

17. Is your business ready for a mobile app?
We’d love to have a conversation with you.
Visit Us: www.meijun.cc
Tweet Us: @meijun
Email Us: hello@meijun.cc

18. i. Constant Contact: Why Small Business Owners Need to Pay Attention to Mobile and Local Search, http://www.sitepoint.com/32-marketing-
stats-need-know/
ii. Web.com: 84% of U.S Small Businesses Using Mobile Marketing See Increase in New Business Activity,
http://ir.web.com/releasedetail.cfm?ReleaseID=67
iii. The Pew Internet Project, http://www.pewinternet.org/fact-sheets/mobile-technology-fact-sheet/
iv. comScore, http://www.internetretailer.com/2014/02/11/80-consumers-mobile-browsing-time-apps
v. Forbes, http://www.forbes.com/sites/cherylsnappconner/2013/11/12/fifty-essential-
vi. mobile-marketing-facts/
vii. Gian Fulgoni, exectuive chairman and co-founder of comScore, http://www.internetretailer.com/2014/02/11/80-consumers-mobile-
browsing-time-apps
viii. Flurry Analytics, http://techcrunch.com/2014/04/01/mobile-app-usage-increases-in-2014-as-mobile-web-surfing-declines/
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