1. Automated Assembly
NFC is here!
Deliver better decisions with NFC --–
Near Field Communications.
NFC - Near field communication is a form of contactless communication between mobile
devices (Android & soon iPhone) and managed by your smartphone or tablet.
Contactless communication allows a user to wave the smartphone over an NFC TAG or
compatible device sending information without the need to touch, go through multiple
steps or scan a barcode. Information is transmitted wirelessly.
2. NFC for Business
Communicate
Real-Time Updates
Customer Service
Managers can communicate
quickly with employees, teachers
with students, businesses with
clients or advertisers with the
buyer. NFC Tags deliver training
courses, product information,
send a text message, redirect to
links that contain a video, map or
schedule all while collecting user
data to help identify current time,
location and a host of Google
Analytics.
Knowing where and when a tag is
read is important for all types of
reasons.
As business changes so can the
uses for NFC Tags by updating
information, progress or
production.
Real time updates are vital in the
fast paced business world.
Creating faster, more efficient
ways to get through the checkout
line is the goal of any retailer.
Tracking items, getting the latest
data or specifications can occur
through the use of NFC.
Managers can track a variety of
devices, projects, and process in
real-time and deliver a more
efficient response to the user.
If a user needs help, information
is instantly accessible by waving
a smartphone or tablet over an
NFC tag. Providing instant
information on a sale or product
availability can and does account
for added revenue.
Placing NFC tags on product
displays, advertisements or
printed brochures, a customer
can learn the most up-to-date
information extending the life of
printed material.
Instantly paying at the checkout
line or having immediate access
to information can help make a
buying decision. Quicker
decisions makes for more
revenue and better customer
experience. Never miss an
opportunity to help a customer
make a buying decision.
Whether at a multi-national corporation, small business, or a non-profit organization;
NFC technology can help deliver the right information at the right time and do it instantly.
3. NFC for Advertisers - Interactivity
NFC for Marketers
With NFC comes a new level of interaction. Interactive products lets consumers become more engaged by enjoying
in the rewards and having instant content at their finger tips. NFC technology delivers this extra content by
convienently placing NFC tags on advertisements, signs, kiosks, displays or even the product itself.
Recent development has made it possible to place NFC tags inside books or magazines using the smallest NFC
Tags by Automated. Shoppers scan the book cover with her smartphone and is taken to a website or other
destination with samples, reviews or authors personal data. The shopper accesses this content for free and
encourages the buying process through a better more satisfying experience. Knowledge is power!
Advantage seller:
•
the shopper gets extra bonus material with no pressure to buy and can convince the shopper that the product is
worth the price.
•
the shopper may use the content, better understanding its use and buy the product only after seeing that the
added information is useful.
There are numerous uses for NFC with more appearing each day, including; Real Estate signs with NFC tags can
provide information about the property taking the potential buyer on a virtual tour and view floor plans all without
calling any phone number. Buyers are more likely to purchase a car when they’ve taken it for a test drive, being able
to virtually test drive all types of products via video or interactive content can help the sales process.
4. QR Codes versus NFC Tags
QR Codes versus NFC Tags
Another form of contactless communication comes in the form of QR codes. QR codes are like barcodes and require a
special scanning apps. The user scans the QR code, the smartphone interprets the barcode, and a link opens or
displays a coupon. That is where the similarity ends between QR Codes and NFC technology.
NFC is more versatile, user-friendly and reusable then QR codes which need to be recreated for each use.
NFC is faster, easier to use, more secure transactions, programmable and can turn on/off devices. NFC has wide
market appeal due to the recent acceptance of smartphone manufacturers to include NFC compatibility on new phones.
Frost & Sullivan, a global researcher predicts 53% of phones will be NFC-enabled by 2015, estimated at 863M units.
There have been a number of key uses for NFC including global promotion by leading payment vendors like Visa,
however more interestingly uses for out-of-home advertisers such as CBS Outdoor, Clear Channel and JCDecaux are
growing. The growth seen is with more experiential and digital marketing as well as programming short cuts for
smartphone, home or office uses.
With NFC technology, the user waves the phone near the NFC tag and the information is transferred instantly. No need
to open an app or scan the barcode and wait for analysis.
5.
6. Near Field Communication versus Bluetooth
NFC versus Bluetooth
Bluetooth and NFC share several features, both are forms of wireless communication over short distances. NFC is
limited to a distance of approximately two inches while Bluetooth can reach over thirty feet. It may seem Bluetooth is
superior in this regard, however here are a few comparisons to consider:
•
NFC technology requires no batteries to operate and Bluetooth must have adequate power.
•
Close proximity devices using NFC proves useful in crowded locations and is not encumbered by interference
when other devices are present or trying to communicate. Bluetooth may have trouble dealing with interference
when trying to connect between devices, especially when several other devices are in close proximity.
•
NFC can store different information or functionality and changing it is possible without replacing the NFC tag. The
owner can simply overwrite the information currently on the tag to create new data.
•
Another benefit of NFC technology is its ease of use, there is no settings or scanning involved and connects
automatically and instantly. Bluetooth requires users to manually set up a connection which may take several
seconds and if in a large crowd all connections may be used.
Bluetooth still offers a longer signal range for connections and NFC takes advantage of this by connecting two devices
quickly, then can turn the signal over to Bluetooth so the user may move further away without severing the connection.
As technology improves, Bluetooth and NFC may communicate directly relying on each other to help users.
