101 session from IGA conference, Indianapolis, IN 4.22.10

1. DON’T KNOW A TWIT ABOUT
FACEBOOK?
Then “The Basics” is right for you.

2. Sound familiar?
 I am SOO not tech-y
 What’s all the fuss
about Twitter? I don’t
get it
 I am a technophobe!
 I am afraid I’ll screw
something up

3. Why so popular?
 It’s fast
 It’s free
 It’s fun
 It’s open to all (generally)
 It’s easy – really!
 Vs. Website??? How are they different?
 Have a chance to have a personality; engagement;
interaction (philanthropic)
 Increasing the number of people who are interested in you
enough to go to your website

4. It’s about CONNECTIONS
 Social media helps build interactive RELATIONSHIPS
 It’s about building TRUST
 It’s about being where your target audiences are
 Are your grantees there?
 Are funders groups there?
 Are professional advisors there?
 Are prospective donors there?
 Are scholarship seekers there?
 If these are your target audiences, you want to be
there, too.

5. Why be there?
 Simply…what is happening right now?
 What are my friends saying/thinking
 What is the world saying/thinking
 What is being said/thought about [fill in the blank]
 Finally, you are a protector of your organization’s
best interests—at least listen
 People are demanding more transparency—they
want to KNOW you
 Even if it is not in this forum (e.g., for your board—this
can DRIVE people to your website)

6. I’m going to begin
What do I do now?

7. Action Plan (more in next session)
 Listen (online)
 Plan (in coordination with your communications plan)
 Engage
 Listen, Assess
 Plan, Engage
 Planning and content creation should take more time
than posting

8. You create YOUR Environment
 What you see depends on what you opt into
 You choose who, therefore what, you pick from the
stream by who/what you follow, friend, or ―like‖
 During your listening phase, you will decide through
searches, tweets, lists, can be all philanthropy-
related
 As you learn, you will post, re-tweet and interact
more successfully
 This takes time and effort, at first, especially

9. How to navigate basic social media
sites – Step by Step
 Facebook
 New page
 Photo
 Fan page
 Advertising and events
 Twitter
 Choosing a handle
 Building and relating in your environment
 Sweet Tweets

10. Facebook
 Personal side - For people you know
 Fan pages
 Local businesses
 Bottom of screen
 Advertising
 Pages
 Create a page
 Organization
 Brand, product or organization
 Nonprofit
 Name your page
 Insights page gives you stats on your posts
 Settings
 Consider advertising
 Demographics, targeting, set budget
 Say something (left-hand box)
 Suggest to your closest friends first
 INFO – enter detailed information about your foundation
 EVENT tab – add this tab and create events

11. Step 1 - Facebook

12. Set up fan page

13. Insights to interaction on your page

14. Settings

15. Create an event, invite friends

16. Consider advertising - Geo

17. Settings, choosing your audience

18. Loading photos on your fan page

19. Twitter
What’s it all about?
Let’s go there…

20. Twitter home stream

21. Getting Started on Twitter
 140 characters
 Choosing a name
 Short!
 Your full name will show
up when you follow
 Multiple personas?
 Following and being
followed
 Shorteners (e.g., bit.ly –
2 billion clicks/mo; more
than Google)
 Useqwitter.com

22. Interacting on Twitter
 The hashtag - #
 RT
 D
 Build up your equity
 Loyal followers will protect you
 Comcast

23. Profile, lists

24. Visual tools sort it out

25. HootSuite

26. You Should Know…
 Because they are
streams, they are
fleeting
 Short shelf life (4
minutes for Twitter,
unless people are
searching—see
example…)

27. Tools for Twitter
 Tweetdeck
 Tweetdeck Directory
 Hootsuite
 Schedule your tweets here and elsewhere
 Nearby Tweet
 Qwitter

28. Striking a balance in what you tweet
 What will people enjoy reading?
 What will be worthwhile to followers and to your
organization?
 SOME about you
 More about your community—be a trusted resource on
a couple of chosen subjects
 Include comments about your followers, including
grantees
 Responses, yes, but share their links, favorite them and list
them
 Post on their pages, RT their comments

29. The Be’s of Branding & Relationship
Management
 Be consistent (stay on)
 Be yourself
 Twitter: Don’t worry about impressing others; let
others impress you (be open and curious about
others)
 Don’t be an opera singer (mi, mi, mi, mi)
 Try not to talk only about yourself/your org
 No bores
 Help others
 Listen!

30. Monitoring Your Organization
 Searching by
hashtag
 Conferences, like
this one, topics
 Creating lists
 Yours, theirs
 Search by name

31. What goes into making a sweet tweet?
 Prompting engagement
 Variety!
 Clear that people don’t yet know what a CF is
 Here is your opportunity
 Collaborate with other CFs?
 Campaign to systematically teach the masses
 Make it short enough to re-tweet (RT)
 Less than 140 characters!
 Link to others’ blogs (and your blog, website OK,
too—just not all the time)

32. What goes into making a sweet tweet
(con’t.)
 Funny or clever great, but be careful
 Thinkbefore you press enter!
 Could my grandma, a grantee and my board chair
read this?
 Never complain about any of the above on Twitter (or
online, generally!)
 Consider linking a photo
 Definitely RT others’ posts (they will do the same for
you), but use the same care as above.

33. Sweet Tweets (FB Post)
 Interesting—the question leads you in to it
 Links to a post about their collaborative efforts, so shows
expertise, their activities, as well as others
 Short (enough, barely—they didn’t need entire last
sentence)

34. Riding the Wave:
Edelman – the largest PR firm says:
 2 years ago, their revenues from social media were
1%
 Today, they are 18%
 By the end of the year, they expect them to be
25%
 Project that their revenues from social media in 5
years will be 50%

35. The numbers: Twitter
 300,000 new users on Twitter every day
 The fastest growing group on Twitter is women
between the ages of 39-45
 73% of online women are now active social media
users (Business Line/Berkshire Hathaway)
 2/3 of Fortune 500 companies on Twitter
 Average of 4 handles each

36. If you do nothing else…
 Reserve your name everywhere you can.
 Do a few searches
 Monitor your organization and/or your interest
 If you jump on:
 Respond to people talking about you
 Hope that people are talking about you!
 Get people talking about you!
 Add your venue on Foursquare and any other geo
locations

37. Thank you!
@melaudette
Melanie Audette (317) 250-9590
melanieaudette@yahoo.com