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A Picture is Worth a 1000 Words
   Introduction to Infographics



           Melanie Parlette, BA, MLIS
          Library Resource Centre
What we’re going to cover
• What is an Infographic?
• Why do I need them?
• Where can I find Infographics?
• What do I need to make my own
  Infographic?
• Making an Infographic
• Great Resources
What is an Infographic?
• visualizations that present complex
  information quickly and clearly
• visualizations that integrate words and
  graphics to reveal information, patterns or
  trends
• visualizations that are easier to
  understand than words alone
• visualizations that are beautiful and
  engaging

                    Source: http://visual.ly/what-is-an-infographic
History




  Source: http://www.katieandemil.com/images/who-invented-pie-chart-1.jpg
History




      Source: http://understandinguncertainty.org/coxcombs
History




Source: http://www1.icsi.berkeley.edu/~stellayu/artvis/project/roadmap/old_map.jpg
History




Source: http://observatory.designobserver.com/media/images/otl_aicher_525.jpg
History




   Source: http://www.kqed.org/assets/img/arts/blog/hd-tufte.jpg
In the Current Context




Video: http://www.ted.com/talks/david_mccandless_the_beauty_of_data_visualization.html
Why should I
care about
Infographics?
Increasing Popularity
Easy to share   Image Source:
                http://blog.exacttarget.com/blog/s
                mall-business-big-results/social-
                blogs-and-emailoh-my
Lots of Information –
Source:

                   Quick!
http://infographiclist.files.wordp
ress.com/2012/05/cancerincanad
a_4faa89f6bfb14.jpg
Infographics - 2012 E3 Conestoga
Infographics - 2012 E3 Conestoga
EXPLORING
Source: http://www.flickr.com/photos/cooljerk/479832255/sizes/o/in/photostream/
Source:
http://lokeshdhakar.com
/coffee-drinks-
illustrated/
The Canadian Oil Boom
Source: http://www.visualcapitalist.com/portfolio/the-
canadian-oil-boom-oil-sands-intro
Infographics - 2012 E3 Conestoga
Infographics - 2012 E3 Conestoga
Infographics - 2012 E3 Conestoga
Infographics - 2012 E3 Conestoga
Infographics - 2012 E3 Conestoga
Infographics - 2012 E3 Conestoga
Infographics - 2012 E3 Conestoga
Infographics - 2012 E3 Conestoga
Infographics - 2012 E3 Conestoga
The many shades of caregiving

                 Source: http://www.innovation.ca/en/ResearchinAction/Infographics/7059
Whether or not the Danes thinks its ethical to wear
religious symbols in public professions               Source:
                                                      http://www.peterorntoft.com/HTML%20filer/infocontext1.html
Source:
http://i.imgur.com/kWAJo.jpg
Infographics - 2012 E3 Conestoga
TYPES
Maps
                   Everyone has
                   Infographics!
                (This one came from
                 Canadian Living)




Source:
http://www.canadianliving.com/food/cooking_sch
ool/the_great_canadian_food_map_an_interactive
_infographic.php
Timelines




Source: http://www.bbc.co.uk/programmes/p00cgkfk
Timelines




Source:
http://www.allianz.com.au/car-
insurance/infographic/car-digital-
technology/img/allianz-car-
insurance-digital-tech-
infographic.jpg
Resource




Source: http://visual.ly/why-startups-fail
Resource




Source: http://visual.ly/why-startups-fail
Comparative




Source: http://visual.ly/google-vs-facebook-guide-brand-pages
Flow Charts




Source: http://www.shouldiworkforfree.com/
Resume




Source: http://www.behance.net/gallery/Resume/751330
Visualizing Data




        Source: http://www.bbc.co.uk/programmes/p00cgkfk
Interactive Visualizations




             Source: http://www.nytimes.com/interactive/2008/05/05/science/20080506_DISEASE.html
CREATING
BEST PRACTICES
Be Concise



                 Source: http://www.rei.com/pix/marketing/images/rei-
                 backpacking-infographic.jpg




BEST PRACTICES


                        Source:http://digitalnewsgathering.wordpress.com/2010
                        /04/24/10-tips-for-designing-infographics/
Be Visual




BEST PRACTICES
                                                               Source: http://blog.goireland.com/wp-
                                                               content/uploads/2012/03/GuinnessVsBeer_
                                                               Final_700x7138.jpg


       Source:http://digitalnewsgathering.wordpress.com/2010/04/24/10-tips-for-designing-infographics/
Be Transparent




BEST PRACTICES

                                                     Source: http://visual.ly/instagram-vs-new-york-times


          Source:http://digitalnewsgathering.wordpress.com/2010/04/24/10-tips-for-designing-infographics/
Source:


Be Accurate       http://s3files.core77.com/blog/images/2011/04/Stanford_Kay-
                                           Carbon_Footprint_Infographic-full.jpg



 BEST PRACTICES


                       Source:http://digitalnewsgathering.wordpress.com/2010
                       /04/24/10-tips-for-designing-infographics/
Source: http://www.dgquarterly.com/site/wp-
                               content/uploads/2012/03/Plot-lines.jpg




Be Attractive
BEST PRACTICES


                 Source:http://digitalnewsgathering.wordpress.com/2010
                 /04/24/10-tips-for-designing-infographics/
Be
Gracious
 • Copyright, to be
 explicit about any rights
 and terms of use
 • Source data, so anyone
 can check your facts
 • Designer’s name,
 always give credit to the
 artist/illustrator/progra
 mmer/designer
 • Original image/article
 address, so anyone who
 sees the image can find
 your original article       Source: http://www.sonice.ca/good-for-you/organic-choice



   BEST PRACTICES

                              Source:http://digitalnewsgathering.wordpress.com/2010
                              /04/24/10-tips-for-designing-infographics/
Be
Creative



BEST PRACTICES
                  Source: http://blog.ffctn.com/what-is-data-visualization




                 Source:http://digitalnewsgathering.wordpress.com/2010
                 /04/24/10-tips-for-designing-infographics/
CREATING
TIPS
1. Put together
the general ideas
you want to
convey.

TIPS


       Source: http://spyrestudios.com/the-anatomy-of-an-infographic-5-steps-to-create-a-powerful-visual/
2. Pick your
colour scheme.



TIPS


       Source: http://spyrestudios.com/the-anatomy-of-an-infographic-5-steps-to-create-a-powerful-visual/
3. Choose your
Graphics.



TIPS


       Source: http://spyrestudios.com/the-anatomy-of-an-infographic-5-steps-to-create-a-powerful-visual/
4. Research and
Data.



TIPS


       Source: http://spyrestudios.com/the-anatomy-of-an-infographic-5-steps-to-create-a-powerful-visual/
5. Edit.




TIPS


       Source: http://spyrestudios.com/the-anatomy-of-an-infographic-5-steps-to-create-a-powerful-visual/
CREATING
TOOLS FOR CREATING
TOOLS FOR CREATING


                     http://visual.ly/
TOOLS FOR CREATING


                     http://www.easel.ly/
TOOLS FOR CREATING


                     http://www.wordle.net/
TOOLS FOR CREATING


                     http://www.tagxedo.com
TOOLS FOR CREATING


         http://www-958.ibm.com/software/data/cognos/manyeyes/
TOOLS FOR CREATING


                     http://creately.com
TOOLS FOR CREATING


                     https://cacoo.com/
TOOLS FOR CREATING


                     http://www.tableausoftware.com/public/
CREATING
DATA SOURCES
DATA SOURCES


               http://www.google.com/publicdata/directory
DATA SOURCES


               http://pewresearch.org/databank/datasets/
DATA SOURCES


               http://www.statcan.gc.ca/
DATA SOURCES


          http://www.data.gc.ca/default.asp?lang=En&n=F9B7A1E3-1
DATA SOURCES


               https://explore.data.gov/
DATA SOURCES


               http://data.worldbank.org/
PLACES TO GO
Source: http://www.informationisbeautiful.net/
Source: http://visual.ly/
Source: http://www.nytimes.com/pages/multimedia/index.html
Source: http://www.guardian.co.uk/data/series/show-and-tell
Source: http://www.good.is/infographics
Source:http://www.coolinfographics.com/
Source: http://visualizing.org/
Bringing it home
                                                  • Becoming “visually
                                                    literate”
                                                        – Need to prepare
                                                          students (and
                                                          ourselves) to be
                                                          successful learners.
                                                        – Infographics encourage
                                                          creative and informed
                                                          individuals


(Source: http://resourcelinkbce.wordpress.com/2011/07/04/info-what-developing-visual-literacy-through-infographics/)
Bringing it home
• Prompting Comprehension
     – Help students want to learn more




(Source: http://learning.blogs.nytimes.com/2011/04/08/data-visualized-more-on-teaching-with-infographics/
Bringing it home
                                          There are three key ways
                                          to use Infographics in the
                                          classroom:
                                          1. As a source of information
                                          2. As a tool to teach visual and
                                             critical literacy
                                          3. As a way for students to
                                             express their or others’ data
  Additional Reading: Teaching With Infographics | A Student Project
  Model http://learning.blogs.nytimes.com/2010/08/27/teaching-with-
  infographics-a-student-project-model/
(Source: http://resourcelinkbce.wordpress.com/2011/07/04/info-what-developing-visual-literacy-through-infographics/)
Infographics - 2012 E3 Conestoga
My Data
•   Example:
•   562,789 Visits to the LRC
•   102,202 Hits to our Research Help Guides
•   20,925 Questions Answered
•   13,818 Book/Media Loans
•   264 Instructional Workshops
•   88 Research Help Guides
•   80 Computer Workstations
•   7 Bookable Study Rooms
Let’s make an Infographic

                                                  ?????
       562,789
                                                  ?????
                         102,202
                                                  ?????
Visits to the LRC   Research Guide
                                                  ?????
                         Hits

                                   7 bookable
                                                      ?
                                   study rooms
                                                 ? = 1000 questions answered

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Infographics - 2012 E3 Conestoga

Notes de l'éditeur

  1. The slightly more modern history of infographics might very well start with William Playfair, an early innovator in Statistical Graphics. In 1786, he published The Commercial and Political Atlas, which displayed many bar charts, line graphs and histograms representing the economy in England. He followed this up with the first area chart and first pie chart in 1801.
  2. In 1857, English nurse Florence Nightingale used information graphics -- primarily the Coxcomb chart, a combination of stacked bar and pie charts -- to change history and persuade Queen Victoria to improve conditions in military hospitals. Her chart showed the number and causes of deaths during each month of the Crimean War: preventable diseases in blue, wounds in red, and other causes in black.
  3. Speaking of England, a big step in the history of infographics was taken in 1933, when Harry Beck created the first map of the London Tube showing only lines to depict public transit routes and stations. This was an important development, since it moved visual diagrams into everyday life.
  4. Similarly simplifying things for travelers and tourists, in 1972 Otl Aicher created a set of pictograms for the Munich Olympics that featured stylized human figures. These infographics became incredibly popular and influenced the design of many public signs today -- like the generic stick figure crossing the street on a Walk sign.
  5. Moving on to 1975, we come to the father of data visualization, Edward Tufte. That was the year that, while teaching at Princeton, Tufte developed a seminar on statistical graphics with John Tukey, a pioneer in the field of information design. Tufte later self- published Visual Display in 1982, establishing himself as an infographics expert.
  6. Recent history includes the advent of charts in office-oriented software, particularly Excel and PowerPoint. This explosion of easy-to-use data visualization tools led to an expansion of infographics in academia and the popularization of business intelligence.Nowadays, of course, web-based data visualization tools are making it easier than ever to create infographics like motion graphics, interactive data visualizations, -- and who knows how the history of infographics will change in the future.
  7. Design your infographic to convey one idea really well. You’re not writing a scientific research paper, so don’t expect your reader to dig into a lot of detail. This doesn’t mean you should only visualize one number, but your entire graphic should support one of the major points from the article. You can include additional facts or information to make the infographic stand on its own, but don’t lose sight of the point you want to get across.
  8. Design your infographic with your final for viewing size in mind.
  9.  Infographics can be used to lead readers to the wrong conclusions. Always cite your data sources and allow readers to dig deeper into the data if they have the desire. Some of the best articles include easy access to the source data with links to a spreadsheet for readers to view on their own.
  10. Remember your geometry and visualize differences using area. When trying to convey the scale of your data, many graphics use different sized shapes or images to show amounts relative to each other. The reader’s eye sees the total area of the image as indicative of scale, not just the height of the image.
  11.  Include visuals: Illustrations and photos included in the infographic make a big difference.
  12. Work on the assumption that your infographic may be viewed or shared without the article you originally designed it for. Make sure that the final graphic includes the following pieces:• Copyright, to be explicit about any rights and terms of use• Source data, so anyone can check your facts• Designer’s name, always give credit to the artist/illustrator/programmer/designer• Original image/article address, so anyone who sees the image can find your original article
  13. se whatever tools you have available to create your infographic. Of course, the tools you use will depend on what you are trying to visualize. Many infographics can be created using simple applications like a vector drawing program (like Microsoft Visio), a charting program (like Microsoft Office or Apple iWork) or an image editing program (like Adobe Photoshop).
  14. Approach an infographic as you would, any other form of design. Put together a skeleton of words and arrows, grouping relevant data together and visualizing the flow of information using flowcharts. Because infographics are usually complex, flowcharts will simplify the process and connect everything precisely for you.
  15. A color scheme is very important to convey a wide array of messages while keeping the reader confined inside the infographic. With huge and complex infographics, readers will become quickly confused and their perceptions will be scattered all over the place if they don’t have colors tying down their thoughts visually. You can have 2, 3 or 10 colors but assigning them before you begin designing will be the most important thing you do.
  16. There are two kinds of graphics in an infographic. They are theme graphics and reference graphics.Theme graphic is the defining visual of the design and is usually always included in the infographic, except when the infographic is more statistic based. Choosing the right theme graphic will tell you reader at a glance what knowledge you wish to share.Reference graphics are not mandatory in the design. They are usually icons used as visual pointers to avoid cluttering up the design when a lot of content needs to be represented. They are brilliantly capable of making numerous references using the same instance. Sometimes words aren’t even necessary if powerful reference icons are used, a practice more and more designers are using in a bid to make their infographics as word-free as possible.
  17. It goes without saying that all infographics must be thoroughly researched and the data presented must be backed up by established facts. While doing that, you will inevitably end up with piles of data. Sifting through that you must condense and decide what data is the most relevant and how you are going to present it. The ratio of data to the graphics works best if it is 1:1.Another extremely important point to remember is demographics. Who is going to be using your infographic? Are they regular office going people who are used to staring at suburban train line infographics or tourists from a non-English speaking country or 10 year old impressionable kids who are being taught to recognize bullying and raise a voice against it. Depending on the demographics, your infographics will accordingly reflect colors, icons, knowledge and complexity.
  18. Frame your idea clearly. Take a disciplined approach to visual storytelling. Your primary point should be clear and supported by context and detail. The main art should draw us in. Sidebars should be well-focused. Don’t spam us with too much information; nobody has time these days.
  19. Tool for generating word clouds
  20. Tool for generating word clouds
  21. The heart of the site is a collection of data visualizations. All the visualizations on Many Eyes have an attached discussion forum. On Many Eyes you can:1. View and discuss visualizations 2. View and discuss data sets 3. Create visualizations from existing data setsIf you register, you can also: 4. Rate data sets and visualizations 5. Upload your own data 6. Create and participate in topic centers 7. Select items to watch 8. Track your contributions, watchlist, and topic centers 9. See comments that others have written to you
  22. A free, online version of software that helps you create custom diagrams and charts.
  23. A free, online version of software that helps you create custom diagrams and charts.
  24. Tableau Public is a free service that lets anyone publish interactive data to the web. Once on the web, anyone can interact with the data, download it, or create their own visualizations of it. No programming skills are required. Be sure to look at the gallery to see some of the things people have been doing with it.
  25. Google's Public Data Explorer provides public data and forecasts from a range of international organizations and academic institutions including the World Bank, OECD, Eurostat and the University of Denver. These can be displayed as line graphs, bar graphs, cross sectional plots or on maps.
  26. The Pew Research Center is a nonpartisan fact tank that provides information on the issues, attitudes and trends shaping America and the world.
  27. Statistics Canada – Canadian Stats
  28. Statistics Canada – Canadian Stats
  29. US Open Data
  30. US Open Data
  31. And of course – an infographic on infographics