Professional Development Session created for Conestoga College, presented on April 4, 2013

1. HN OLOGY
TEC VES:
EN ABLE D LI
UNDERSTANDING THE SOCIAL MEDIA USE
OF THE UNDER 30s
Quinn Battersby
Bookstore
@qbattersby
Melanie Parlette-Stewart BA MLIS
Library Resource Centre
@ConestogaLib_MP

2. OUTLINE
• Current statistics on the use of social media by the under 30s
• Addiction to social media is real
• Connecting supplementary course materials with students in and out of
the classroom
• Using Facebook
• Using Twitter
• Using Pinterest
• Practical and realistic implementation of these vehicles
• Brief introduction to tools that can be used for implementation
• One-on-one sessions to help with these tools and methods

3. STATISTICS
• Canada is a leader in online engagement
• Canadians spend more than 41 hours/month online (2nd highest in
the world)
• More than 86% of 18-34 year olds have at least one social media
profile
• 18-34 year olds do everything online more than older age groups
(except for email)
• Comfortable with rapidly changing technology – not constrained by
traditional silos (online collaboration is common – crowd sourcing etc.)
• Facebook leads social networking
• Sites to watch: Twitter, LinkedIn, Tumblr, Pinterest + Instagram (all
have strong growth)
NIALS
#GENERATION FLUX #GENY #MILLEN
#GE NERATIONC (connected)
Sources: Ipsos inter@ctive Reid Report, Canada Digital Future in Focus 2013, #GenerationFlux

4. SOCIAL MEDIA ADDIC
TION?
• Mass appeal, increasing amounts of time spent online
• Different types of addiction (gaming, web surfing, online
gambling/shopping . . .)
• Social Networking Site (SNS) Addiction
• “Cyber-Relationship Addiction”
• Motivations: Keeping in touch, because their friends
are, making plans
• May be particularly addictive to young people
• Somewhere between 55-82% of teenagers and young
adults use SNS on a daily basis
Sources: Boost Mobile Survey,
Online Social Networking and Addiction—A Review of the Psychological Literature,

5. SOCIAL MEDIA ADDIC
TION?
• Why are students at risk?
• Free + unlimited Internet access
• Huge blocks of unstructured time
• Freedom from parental control
• No monitoring or censoring
• Lots of experience – gaming, web surfing . . .
• Escape stress
• Social intimidation and alienation
• Important to emphasize participation in social and online
world
• Balance of Face-to-Face + Online
Sources: Boost Mobile Survey,
Online Social Networking and Addiction—A Review of the Psychological Literature,

6. DIGITAL LITERACY?
BLOOM’S TAXONOMY: TRADITIONAL TO DIGITAL
Bloom’s Taxonomy: Traditional Bloom’s Taxonomy: Revised (Digital)
Sources: Bloom’s Taxonomy in the Digital World

7. DIGITAL LITERACY?
BLOOM’S TAXONOMY: TRADITIONAL TO DIGITAL
Sources: Bloom's Digital Taxonomy (Also provides rubrics and tools)

8. SOCIAL MEDIA + EDU
CATION
Sources: Connected Teaching and Learning – Using online delivery and social media . . ., Engaging with Students through Social Media

9. CHALLENGES
• 24 Hour Professor
• Need for immediate attention
• Time
• Resources
• Rhythm of students NOT institution
• Key – set parameters (when you will be available /
unavailable, preferred response time)
• What is the most relevant information?
Source: Engaging with Students through Social Media

11. Image Source: Image from Telegraph

12. FFacebook
ACEBOOK
• Using a Facebook Group or Page as a discussion tool
• Expand on in class materials
• Students:
• become socially motivated to complete readings, etc. and contribute to
the online discussion
• didn’t spend class time reviewing what was already understood
• benefit from insights from peers who generally do not participate
Example:
Facebook Group

13. FACEBOOK IN THE CL
ASSROOM
• Ask for feedback on assignments, activities and exams
• Take classroom polls
• Use discussions or notes for additional course content
• Resource curation - share additional resources for the
course, like books, websites, etc.
• Clarify directions

14. FACEBOOK
• Create an instructor profile separate from your personal
profile
• Ask students to create a limited profile with controlled
settings and to friend your new instructor profile
• Create Lists and Groups/Pages for your classes
• More info on setting up a Facebook Page for education:
YouTube Video: Basics of a Facebook Page for Educators
Some additional resources:
• 100 updated ways to use Facebook in your classroom
• Facebook Privacy

15. Image Source: Twitter Image Sourc

16. TWITTER
Twitter
• Increase student engagement in large classes
• Some benefits include:
• Speed – in the the time it takes for one student to raise a hand and be
called on by the instructor, multiple students can be tweeting back and
forth on the class channel
• Participation – students who are too shy or too introspective to
participate significantly in a live discussion often are less shy digitally
• Documentation for review – Twitter can be reviewed by the students
and instructor after the session has ended – ability to identify and
highlight teachable moments (additional follow-up)
• Timely feedback to the instructor – address muddy points where
students feel the material requires elaboration or clarification in real
time. (monitor a channel)

18. TWITTER IN THE CLA
SSROOM
• Backchannel for timely feedback
• Communication of student’s thoughts, comments and
insights
• Form of documentation for review
• Increase participation
• Share course materials (generally)
• Encourage participation with other like minded individuals
(eg. Nursing students follow -> Nursing the Future
@ntfnewgraduates)
• Bonus points: monitter

19. Image Source: Pinterest Image Sourc

20. PINTEREST
• Why use Pinterest?
– You can show rather than
tell.
– Students and other
educators can participate
with commenting,
re-pinning and liking.
– Connect with other
educators
Source:
A Straightforward Guide To Using Pinterest In Education,

21. PINTEREST IN THE C
LASSROOM
• Pinterest in the Classroom:
• Visual sharing for architecture,
Example:
photography, design, marketing,
business classes (and more . . .)
• Idea / brainstorming boards,
showcase student work,
marketing tool – creating,
mood boards
• Suggest reading materials
• Encourage student participation
(through the use of Group Boards) Other Examples:
• Student Peer Critique 1. Creative thoughts matter
• Share quotes and inspiration 2. COMM 360
• Students can use it to track their 3. Advanced media design
4. Texts for English 7542
research
5. From UVA Faculty

22. MORE TOOLS
Image Source: Social Media Collage Image

23. MORE TOOLS
• Hootsuite for monitoring
multiple Facebook pages
and Twitter, scheduling
posts, etc. (in panes) –
Hootsuite Website
Hootsuite
• Tweetdeck for monitoring
Twitter and scheduling
tweets, more advanced use
cases – Tweetdeck Website
Tweetdeck

24. MORE TOOLS
• Project Management Tools – to be used as a group to collaborate
and work together towards common goals/tasks
• Wunderlist – Wunderlist website
• Trello – Trello Website
• Blogging platforms to share course/program information
• Wordpress – Wordpress website
• Tumblr - Tumblr website

25. MORE TOOLS
• Collaboration/Sharing Tools– to be used as a group to
collaborate and work together on documents, etc.
• Google Docs – Visit docs.google.com
• Google Drive – Visit drive.google.com
• Dropbox – Dropbox webiste
• Box – Box.net website

26. MORE TOOLS
• Presentation online– to be used to create / share web based
presentations.
• Prezi: Prezi website
• SlideRocket: Sliderocket website
• Slideshare: Slideshare website
• Multimedia– video, live steaming and more
• Powtoon: Powtoon website
• YouTube: Visit YouTube
• Converting Prezi to video: View video on how Prezi to Video
• Skype: Skype website
• Vine: Vine App website

27. MORE TOOLS
• Other Tools – You might want to look at these other ways to
engage with students online.
• Learning / Content Management System - D2L:
Official D2L website
• Conestoga eLearning
• Infographics: visual.ly website

28. A CLOSER LOOK @ W
UNDERLIST
• Business Students planning a public event can
all work from the same checklist and share
this information with their peers. Faculty can
monitor and redirect if need be.
• Public Relations groups can work together
from a common checklist to accomplish
various tasks relating to increasing awareness
of mock business.
• *On each checklist item the student can
include notes on what they accomplished and
how. This information will be shared with the
entire group.

29. A CLOSER LOOK @ W
ORDPRESS
• Faculty and Staff can share resources relating to
their particular subject.
• A fitness instructor could create a blogging platform
with information about fitness. Publish class
schedules and outcomes. Tracking progress of
students overall. *private blogs available
• A department could connect with students by
sharing the experiences of other students at the
school. Creating a more inter-connected level of
communication. Participation could be encouraged
and open. *would require great insight/participation
for success

30. A CLOSER LOOK @ PR
EZI
• Looks are important
to maintain
engagement
• Prezi Meeting (online
whiteboard for
collaboration)
• Collaborate in
real time
• Also for portfolios
and “Prezumes”
• “Enjoy Edu” License

31. A CLOSER LOOK @ D
2L
• Taking advantage of collaboration opportunities:
• Blogs
• Discussion Boards
• Don’t ignore students’ web routines
• Connect to existing networks students
participate in
• Provide content through a variety of media types
• Supply links to external resources
• Ask about embedding content from the LRC!
• Engage students in the creation process
• Enlist student assistance in identifying high
quality content that is available online. This
can include tutorials, simulations and
supplementary material online.
Source: Rethinking the Course Management System: From Glorified Textbook to Academic Networking Hub,
Ten Best Practices for Teaching Online Quick Guide for New Online faculty

32. A CLOSER LOOK @ IN
FOGRAPHICS
• Infographics as teaching tools
• Critical thinking, graphicacy (realization of information in
a visual format), data analysis, interdisciplinary learning
• Becoming “visually literate”
• Need to prepare students (and ourselves) to be
successful learners.
• Infographics encourage creative and informed individual
• Prompting Comprehension
• Help students want to learn more
Source: the ASIDE blog

33. A CLOSER LOOK @ IN
FOGRAPHICS
Visualization Tools: Be inspired:
• Visual.ly website • informationisbeautiful. net
• easel.ly website • Infographics from The Guardian
• Good Infographics
• Wordle
• Tagxedo
• Creately
• Tableau Software
• Recite This
• infogr.am website
Data Resources:
• Google Public Data
• Pew Research Data
• StatCan
• Government of Canada Data Portal
• Worldbank Data

34. A CLOSER LOOK @ IN
FOGRAPHICS
Resume
Source: Creative Technologist Resume on Behance

35. A CLOSER LOOK @ IN
FOGRAPHICS
Hierarchies
Source: David McCandless: Hierarchy of Visual Understanding Infographic on Information Is Beautiful

36. A CLOSER LOOK @ IN
FOGRAPHICS
• Have students produce their own
• Timeline, Comparisons, Step-by-Step
instructions,
• Explain: Event, Invention, Concept,
Famous Person
• Statistics
• Have students evaluate an infographic Application in the
• Use an infographic to illustrate a concept for
Classroom
students
Why create infographic assignments?
• Make the experience more relevant
• Allow students to explore modern tools
and design skills
• Share their learning online on one of the
many infographic databases, giving their
work an authentic audience. Source: Infographics in Education

37. A CLOSER LOOK @ VI
DEO
• Video in Education
• Enable knowledge to be represented in different ways, and
perhaps more importantly, enable different forms of
interaction with learners
• Tools
• Powtoon: create free animated presentation online software
tool
• YouTube: explore YouTube EDU and discover many
educational videos
• Converting Prezi to video: View video on how Prezi to Video
• Skype: Conduct consultations with students, bring in guest
speakers
• Vine: Create short videos and post them to social media
Source: Pedagogical roles for video in online learning

38. A CLOSER LOOK @ VI
DEO
• Getting asked to answer the
same question / explain a
tough concept?
• Make a short video explaining
the concept
• Interactive Advising / Application in the
Consultations Classroom
• Skype
• Find content that works for you
and your class
• Explore some of the streaming
resources available from the
LRC
Source: Video Use in Higher Education

39. ACCESSIBILITY AND S
OCIAL MEDIA
• Provide text alternatives for non-
text content
• Provide captions alternatives for
media
• Help students navigate and find
the content
• Different tools might have
different accessibility issues
• Often using the mobile site Image source: Accessibility Keyboard Image
works better with assistive
technologies
• Link to keyboard shortcuts /
accessibility resources
Source: Blind Canadians , Sociability: Social Media for People with a Disability

40. BEST PRACTICES
• Social Media is social, what you do online other people will
see
• Keep in mind the image you are presenting online as a
Conestoga community member
• You might want to consider using a disclaimer if you are conveying
your personal opinions on matters pertaining to the such as “The
views on this[type of social media] are my own and do not necessarily
reflect the views of Conestoga College.”
• Give credit where credit is due
• Honesty and transparency.
• Be honest about your identity. Do not hide your identity or
misrepresent yourself online.
• Too many places to post to? Consider automating some of
your posts with a service like IFTTT (If This Then That)

41. THANKS.
Be social. Have fun. Connect.
THE THOUGHT OF BEING
THE INTERNET
ALLOWS YOU TO LESS
DREAM CONNECTED
THAN YOU
WHILE YOU’RE ARE RIGHT NOW IS
STILL AWAKEDouglas Coupland’s
IMPOSSIBLE
Douglas Coupland’s
Twelve Slogans for the Early 21st Century
Twelve Slogans for the Early 21st Century
Quinn Battersby
Bookstore
@qbattersby
Melanie Parlette-Stewart BA MLIS
Library Resource Centre
@ConestogaLib_MP
Source: Twelve Slogans for the Early Twenty-first Century