2. ™
Our Concept
We believe every successful campaign starts
with a simple idea or concept… “Fekra”
At Fekra Communications we work hard to
create and develop unconventional and
creative ideas and concepts to achieve your
organization's objectives
3. ™
Our Mission
“ To become a valuable partner to all
”
clients providing quality strategic
counsel and creative solutions…
4. ™
Who We Are
Every member of our team provides their own individual skill
set that ensures having a solid team mix combining first hand
local and international PR and journalistic experiences.
¨ Over 53 years combined marketing communications
experience across the Middle East
¨ Long and distinguished career in public relations, media
relations, corporate communications, strategic branding,
event management, digital communications, advertising,
communications training, and issues management
¨ Developed and implemented creative strategies and
campaigns for Fortune 500 companies across the region
¨ Local talent with international expertise – fully Arabic team
that is fluent in written and spoken Arabic, English and
French
5. ™
Integrated Solution
Working closely with our business partners and
sister companies as an integrated marketing
communications group to offer world-class
communications and creative services across the
Middle East
6. ™
Affiliations
¨ Members of Middle East Public Relations Association
¨ Global Affiliate Members of Chartered Institute of
Public Relations
¨ Members of International Public Relations Association
¨ Strong communications partners and affiliates in
Levant, GCC and North African markets
¨ Strong advertising and branding partners providing ATL
and BTL creative services
7. ™
Geographic Reach
Head Office Affiliates
Dubai Riyadh
Doha
Network Offices Kuwait City
Cairo Manama
Jeddah Muscat
Beirut
Amman
Marrakesh
8. ™
Global Network
Middle East member of GlobalCom PR-Network
¨ GlobalCom PR-Network is a worldwide group of full service PR and
Marketing Communications agencies. 45 partners and affiliated
agencies cover all member states of the European Union and 60
countries worldwide including Africa, Asia Pacific, Middle East, North
and South America.
¨ With more than 1,200 experienced PR consultants, GlobalCom PR-
Network serves national and international clients who benefit from
GlobalCom's local expertise and international presence.
¨ The client list includes references in automotive, consumer electronics,
cleantech, financial services, healthcare, information technology, Middle East member of
GlobalCom PR-Network
lifestyle, pharma, renewable energy, sustainability, travel and tourism.
9. ™
Services
¨ Business to business
¨ Consumer marketing
¨ Strategic planning and counsel
¨ Executive communications
¨ Reputation management
¨ Internal communications
¨ Crisis and issues management
¨ Media relations
¨ Social media
¨ Media training
¨ Communications skills training
¨ Event management
¨ Content development
18. ™
Our Strengths
¨ Commitment to client service excellence
¨ Achieving exceptional results for clients
¨ Quality driven and focus
¨ Strategic counsel and unconventional creative
thinking
¨ Impact measurement and analysis
¨ Excellent reputation in the market
¨ Integration with strong creative and business
partners across the region
19. ™
Success Values
¨ WORK closely with clients to provide
innovative and effective communications
solutions that achieve best results
¨ OBSERVE the highest standards of ethics and
professionalism
¨ GIVE BACK to the communities in which we
operate
21. ™
Federal Demographic Council
Providing a fully integrated communications counsel to
create awareness of the council and its mandate
¨ PR planning and strategy
¤ Development of key messages
¤ Providing editorial and translation support
¤ Communications training
¨ Branding and Creative
¤ Developing corporate guidelines in line with UAE
government corporate identity guidelines
¤ Development of all brand activation guidelines
¤ Developing signage and branding of material
22. ™
Government of Sharjah
¨ Providing communications training to senior staff in
different governmental departments and authorities
¨ Training includes both theoretical lectures and practical
workshops
¨ Training courses included:
¤ Introduction to public relations
¤ Crisis and issues management
¤ Media relations and press office
¤ How public and media relations influence corporate image
¤ Strategic corporate communications and planning
¤ PR departmental support and structuring
¤ Effective communications skills
¤ Effective leadership skills
¤ Introduction to marketing
¤ Customer service excellence
23. ™
Al Sayegh Brothers Trading
¨ Fekra worked closely with its partners to deliver an
integrated communications strategy and detailed
action plans for Al Sayegh Brothers with an objective
of creating awareness for the Group and the brands it
carries
¨ Detailed and individual tactical campaigns and plans
were also developed for the different business units
and brands
¨ Campaign included creating a strong media relations
support for the corporate and retail brands as well as
profiling the company and generating product
reviews through interviews and product testing
¨ Strategy included offline as well as online tactics
through a blogger and social media outreach
program
¨ Fekra also developed the Group’s key messages that
were later used to create content for the company’s
marketing material
24. ™
Alquity Investment Management
Alquity Investment Management wanted to introduce
its Africa Fund to the Middle East investors during its
2nd roadshow in the region.
¨ Fekra team organized a media roundtable and
interviews to introduce the company and the fund
to top tier daily media:
¤ Al Bayan, Al Khaleej, Gulf News, Emarat Al Youm, Al
Roya Al Iktisadeya
¨ The roundtable generated extensive coverage in all
tier-one print and online daily, business and trade
media
¨ To further top the success of the event, the coverage
generated on the same day attracted business
investors from Dubai based banks who called in
expressing interest in the Africa Fund offered by
Alquity
25. ™
The Horologist
¨ Create awareness on the newly launched unique and
exclusive brand and products
¨ Introduce The Horologist exclusive collection during
INDEX 2011
¨ Generating press releases and disseminating to media
¨ Researching and developing full media list
¨ Arranging and staffing interviews with CEO of The
Horologist with local and regional media before and
during the event
¨ Compiling full coverage report
¨ Media engagement was successful with The
Horologist name appearing in main INDEX 2011
front cover story of all major daily papers across the
UAE – both print and online editions
¨ Interviews were covered in Al Sharq Qatari Arabic
newspaper and The National daily English in UAE
27. ™
Executive Team Bios
Mohammed El Batta, Founder & Managing Director
Mohammed El Batta is an experienced public relations/communications consultant
with 15 years experience working with key multinational, regional and local blue-chip
accounts across the Middle East with specialization in the telecom and IT sectors.
His expertise spans across strategic and campaign planning, crisis management,
internal communications, media relations and training, corporate social responsibility,
in addition to advertising, branding and event management.
He received recognition for his work from the Egyptian Ministry of Tourism, Cairo
Shopping & Tourism Festival, du, as well as Government of Sharjah. Mohammed is also
board member of the Middle East Public Relations Association chairing the corporate
communications and membership committee.
28. ™
Executive Team Bios
Halim Abou Seif, Senior Consultant
Halim is one of the region’s top communications professionals and trainers with over
23 years experience and is renowned for his strategic planning and counsel to top
government bodies and multinational organizations in Egypt and the region.
His primary expertise lies in strategic planning, communications training, crisis
management and reputation management, in addition to his experience in marketing,
event management and promotions.
Halim is founder and president of Egypt’s Jeep Club, that has established itself as one
of the strongest consumer marketing tools in the country for automotive brands. He is
also part time professor at the American University in Cairo and Misr International
University and accredited instructor at Charter institute of Public Relations in London.
29. ™
Team Bios
Lojayne Mohsen, Senior Consultant
With over six years experience in integrated marketing communications between
agency and client side, Lojayne’s expertise spans across media relations, event
management, marketing, branding, planning and execution of tactical marketing
campaigns.
Lojayne’s career over the past three years was focused in the public relations domain
working on a wide range of clients specializing in the telecom and IT sectors such as
Qualcomm, Google, Red Hat, Citrix, Mimecast and Skype.Prior to moving to Dubai,
Lojayne worked in Egypt and handled several key accounts such as Samsung,
Novartis, Scib paints and Sprite.
Lojayne started her marketing career at Huawei Technologies and was responsible for
planning and organizing the company’s marketing, advertising and PR activities. She
was responsible for handling the company’s yearly participation at Cairo ICT
exhibition handling all preparations including booth design and construction,
logistics, budgeting, branding and PR activities.
30. ™
Team Bios
Nimati Shuhaibar, Senior Account Manager
Nimati is a highly motivated communications and PR specialist with solid sales and
agency experience having worked for three years in Dubai after coming in from the
UK.
Nimati has a special focus on corporate and financial communications where she
managed clients relationships and built an extensive client base in the financial remit,
while identifying potential new business opportunities.
Nimati has worked with clients such as Barclays, BlackRock, Zawya, Siemens, Invest in
France Agency, and The Economist and has a strong background in Wealth
management, Corporate and retail banking and exchange traded funds.
After graduation Nimati worked for a FTSE 250 recruitment organization where she
focused on a niche segment of the market and handled corporate accounts such as
RBS, Namoura and Citi Group. She earned a degree in Business Management and
Economics from Royal Holloway University of London in the UK.
31. ™
Team Bios
Amal Hegazy (Phd), Corporate Training Consultant
Amal is one of the region’s most notable corporate trainers and consultants with a
strong and vast experience in providing strategic counsel across different disciplines
ranging from communications training, career counseling, socio-psychological
guidance as well as life coaching.
Amal has over 30 years of specialized experience working in the UAE with both
federal and local government and private organizations as well as key universities and
colleges (Ministry of Education, Federal Demographic Council, Government of
Sharjah, Ajman University, Dubai Police, Higher Colleges of Technology (to name but
a few).
Amal obtained her PhD and Masters degrees in Psychology from Cairo University in
Egypt.
32. ™
Testimonials
“Mohammed is a very well-experienced media consultant with valuable
journalistic acumen. We worked together on the media planning and
implementation of an event in Dubai, during which Mohammed was incredible
to work with. He is highly professional, and always delivered flawlessly and by
the deadline. He is adept at delivering in both English and Arabic, which is a
true asset and his media relations are effective. He has a true understanding of
the profession, is a strategic thinker and a practical and realistic professional.
I personally enjoy working with Mohammed and dealing with him, he is highly
efficient and is full of integrity. I look forward to more opportunities to work
with him in the future.” October 9, 2011
Top qualities: Personable, On Time, High Integrity
Jumana Abu-Hannoud, Managing Director, Pegasus Strategic Communictations
“Mohammed is a dedicated PR expert who works hard, learns fast and
produces good results. He handled major IBM events successfully and
professionally. I enjoyed working with him so much specially under
tremendous pressure ;)” March 1, 2009
Top qualities: Great Results, Personable, High Integrity
Dina Galal, Communications Director, IBM Egypt
33. ™
Testimonials
“I have had the pleasure to work with Mohamed closely on various IBM
campaigns and events. He is very passionate, extremely thorough thinker and
imaginative with strong analytic abilities. A focused leader within advertising.
Worked admirably under pressure and a great team player. Mohamed would
be a great asset to any company he joins. I look forward to working with him
again in the future.” March 20, 2011
Top qualities: Great Results, Expert, Creative
Noha Ismail, Marketing Executive, IBM Egypt
“I assertively recommend Fekra Communications and the efficient team
behind this promising agency, whom you can trust to deliver outstanding
results and always exceed expectations.” March 2012
Ashraf Salloum, Group Marketing Head, Al Sayegh Brothers
34. ™
Contact Information
Fekra
Communica.ons
–
Head
Office
Building
No.
11,
Office
G09
Dubai
Internet
City
P.O.
Box:
23135,
Dubai,
UAE
T:
+971
4
4317178|
F:
+971
4
4317283
E:
info@fekracomms.com
|
www.fekracomms.com
