Uneak White's Personal Brand Exploration Presentation
Aurora (business plan)
1. Food and Beverage Company Specializing in
Shaved Ice as primary product.
2.
Aurora Beverage will be founded as a food and
beverage company specializing in shaved ice as
primary product.
Shaved ice is smooth and made with the thickest,
best-tasting tropical fruit flavours.
Executive Summary
3.
produce and sell more flavored syrups of shaved ice
which are preferred by adults and children of all
ages.
Mission
4.
Excellence in fulfilling the promise – a completely
professional, hygiene, reliable and organic
product
Relevant prices for all levels of customers
Market research for the purpose to fulfill the
requirement of customers.
Keys to Success
5.
providing healthy and organic shaved ice with
several flavours on the go
retail customers will be in the low to mid-income
level and will range from children to adults in age
Business Background
6.
Aurora Beverage will be owned by 4 partners
namely Jeffrey Cheah, Joshua Ting, Ong Kok Sheng
and Melika.
Company Ownership
7.
Total start-up expense is up to approximately
RM300,000.00
The start-up costs will be financed through a loan
Start-up summary
8.
will be located at S/S15, Subang Jaya, Petaling Jaya
2000 people are estimated to pass through this
location daily
Company Location and
Facility
9.
main product is shaved ice with several flavours
other beverage like Arabica Coffee, milkshakes and
so on
Products
10.
comes in different flavours including:
coconut, strawberry, mango, banana, chocolate and
so on
Ingredients, product and machinery are all imported
from Taiwan
Product Description
11.
is a popular dessert among the Asia Continents
Malaysia is a potential market for shaved ice due to
the immense heat
Market Analysis
Summary
12.
target the low-to mid-income customers who want to
enjoy a high quality dessert for reasonable prices
Target Market Segment
Strategy
13.
comparatively simple business to operate compared
to other
a low food cost and yield considerable profit in terms
of cost
easy to clean and maintain
an ideal dessert for health-conscious consumers
Industry Analysis
14.
shave ice with a lots of flavor with the best price
make more and more flavor in each year
Market Strategies
15.
give a small toy or gift to children with they're order
make a special combo with a good price
after 10 drinks they can have one freeness special
shave ice
give a sample of shave ice to pedestrians to test
Promotion Strategy
16.
Shave ice will be offers at the following prices and
sizes:
Small -> RM6
Regular -> RM7
Large -> RM8
RM1 for adding any topping such as: fruits,
chocolate chop, candy and others
Pricing strategy
17.
Hire at least one supervisor to assist with the
business.
Long range plans will include a second employee to
assist with the weekend hours.
Company will require minimum daily management.
Management Summary
18.
In the management team ,an administrator
managing a budget.
Manage the business principally during the weekend
hours and another administrator manage the
business principally during weekdays along with
one employee.
Management Team
19.
Budget Control:
1.Object-Code Budgeting
2.Program Budgeting
3.Planned Programming Budgeting Systems
Business expertise
include:
20.
Employees Management:
1. Management by targets and Objectives
Strategic Planning:
1. Long-Range Planning
2. Operational Planning
3. Total Quality Management
Public Relations:
1. Advertising
2. Marketing Research
3. Consulting
Management
21.
Community Leadership:
1. Advisory Boards
2. Business and Educational Partnerships
(Taylor’s University)
Planning and Development of Aurora Company:
1.Board of Director, increase branch of Aurora
Company Planning and Development Group.
Management
22.
Evaluation and Consultation:
Board of Directors, Chamber of Commerce.
- Serve as an adviser on a volunteer basis.
- Handling marketing and inventory for a major food
chain.
- Familiar with all aspects of business management.
- Supervise the business during the week days.
Management
23.
finance growth mainly through cash flow
have to grow slowly
important pointer in our case is that minimal
inventory will have to be stored for all the beverages
Financial Plan
24.
Assess the business environment
Prove the business vision and objectives
Calculate the total cost of each type of resource
Classify any risks and issues with the budget set
Our Financial Planning
activity
25.
Strategic role
Objectives of financial management
The planning cycle
Function of financial
planning
