Boutique Marketing Analysis

1. Dressing Up This
Boutique’s Digital
Marketing
Melinda McLean

2. The online search demand for clothing
has been on the rise and is continuously
climbing.

3. Junky Trunk claims to be an “indie boutique” where
customers can purchase bohemian, vintage, or edgy
fun pieces but these terms are nearly non-existent
in searches.

4. Crawlability
Relevance
Popularity
Conversion
Here is how the company’s website is rated
for the following:
And here is why…..

5. Junky Trunk has a clear and simple website,
with a wide variety of products supported by
images….

6. But the site lacks calls to action and
faces competition that is bigger than
Junky Trunk.
Company
Website
Total
Backlinks
(Domain)
Total
Linking
Root
Domains
Linking
C-Blocks
Domain
Authority
Alexa
Global
Rank
Compete
Rank
Junky Trunk Boutique
www.junkytrunkboutique.com
132 31 6 18 1,898,072 No data
Francesca’s Boutique
www.francescas.com
36,378 1,633 229 60 34,750 7,261
Divaz Boutique
www.divazboutique.com
159 22 9 33 3,983,821 No data
Apricot Lane
www.apricotlaneboutique.com
155 31 12 43 439,610 93,946

7. Junky Trunk has stable searches but larger
boutiques surpass it.

8. Junky Trunk needs to distinguish itself from the
competition by establishing their style offering.
As well as promote its online store more but at the
same time ensure customers are aware they have a
location in Gilbert.

9. Junky Trunk passes for crawlability
and technical performance…

10. But needs to improve their internal
links and URLs.

11. Strengths
 Website simplicity makes it user-friendly
 Mobile friendly
 Brand name and products are very
searchable

12. Weaknesses
 Does not monitor key word searches and
consumer engagement
 Internal links
 Lack of calls to action

13. Opportunities
 Does not have to limit itself to Gilbert,
can/should promote themselves to other
areas through online purchases
 Growing demand for clothing boutiques

14. Threats
 Size of competitive boutiques
 Localized keyword searches are not
used as much as general keyword
searches
 Crawlability of competitors

15. Recommendations
1. Establish style/type of boutique they want to
be:
• If they have pieces for every style, don’t limit
itself to an “indie” boutique. This narrows
audience and search.
2. Examine what key words are being searched
for the most
3. Track consumer engagement
4. Improve website by eliminating unused
categories, links, and creating calls to action

16. Will Junky Trunk bring Digital
Marketing in style for next
season?
https://www.linkedin.com/in/mcleanmelinda

17. Sources
 www.junkytrunkboutique.com
 compete.com
 Opensiteexplorer.org
 Alexa.com
 Google Trends
 Screaming Frog
 www.financialgazette.co.zw/capitalising-on-audiences-language-
for-google-search
 www.nytimes.com/roomfordebate/2012/09/13/sweet-16-and-a-
runway-model
 www.clipartbest.com/check-mark-images-for-power-point
 www.clker.com/clipart-daisy-modification.html
 www.openx.com/blog/openx-digiday-research-shows-significant-
growth-programmatic-mobile
 www.uk.finance.yahoo.com/news/talktalk-launches-unlimited-
broadband-2-090527695.html